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Study finds Facebook popularity hampers fundraising efforts

People with fewer friends on Facebook raise more money for charity than those with lots of connections, research by an economist at the University of Warwick has found.

ESRC's insight:

The article cites Professor Kimberley Scharf, a Research Director at the ESRC-funded Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick.

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Economist Finds Formula for the 'Perfect Ask' in Online Fundraising

Going it alone and setting targets are part of the ‘perfect ask’ fundraising formula to generate the most online donations for charity events, according to research.


Economist Professor Kimberley Scharf, from the Centre for Competitive Advantage in the Global Economy (CAGE) at the University of Warwick, led a team who analysed data from the online fundraising site JustGiving to discover what determines fundraising success.

ESRC's insight:

The article references research from the ESRC-funded CAGE at the University of Warwick

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