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Younger shoppers show stronger emotional involvement with self-checkout than older consumers, Sainsbury’s study reveals

Younger shoppers show stronger emotional involvement with self-checkout than older consumers, Sainsbury’s study reveals | ESRC press coverage | Scoop.it


Younger shoppers have better bond with in-store technologies

Younger shoppers show a stronger emotional involvement with self-checkout technology than older consumers and it boosts satisfaction for them as a result, a new study in Sainsbury’s stores has revealed.

The project, led by Dr Nadia Olivero from the Centre for Advanced Spatial Analysis, UCL, and funded by the European Commission, was designed to show the emotional impact of in-store technologies and their effect on consumer experience.

ESRC's insight:

Article mentions research being conducted by Dr Nadia Olivero as part of the ESRC's Retail Section Initiative.

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The scenic route to your happy place

The scenic route to your happy place | ESRC press coverage | Scoop.it

Life in cities can be hectic and stressful - but some technology designers are going out of their way to make them more fun.

ESRC's insight:

The article features Dr Andrew Hudson-Smith, who is co-investigator on the ESRC-funded TALISMAN project.

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