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The Influence of Blogs on Purchase Decisions

The Influence of Blogs on Purchase Decisions | educació i tecnologia | Scoop.it
The power of blogs in influencing consumer purchase decisions is stronger than you might realize. According to data from a research study conducted by Research Now, nearly nine in 10 consumers (84%) make purchases after reading about a product or service on a blog. Among consumers between the ages of 18-34, blogs ranked as the most important source of information to make buying decisions. Among consumers between the ages of 35-54, blogs ranked as the second most important source behind friends, family, and colleagues. Even older consumers (55 and older) value blogs when making purchase decisions ranking them third in terms of importance behind friends, family, and colleagues and editorial articles.


For brands, this data is critical. The research found that blogs influence household purchase decisions for 54% of the survey respondents, gifts that consumers are buying for themselves (45%), and gifts they’re buying for other people (30%). In fact, 25% of respondents indicated that they buy something each month based on blog content!


Consumers are turning to blogs for specific reasons as they travel through the path to making a purchase. Nearly one in two (46%) use blogs for initial product investigation, and 43% use blogs for inspiration. One in three consumers (33%) use blogs to narrow down their purchase options while 30% use blogs to confirm their purchase choices. In other words, blogs play a role at every stop along the marketing and sales funnel....


Via Jeff Domansky
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Smith_Lin's curator insight, December 3, 2014 10:46 AM

Very useful for marketing and brand enhancement

Rachel Turner Dool's curator insight, December 4, 2014 11:02 PM

Some really interesting statistics on how blogs are influencing consumer behaviour when it comes to buying choice.

Jack Varnell's curator insight, February 1, 2015 6:25 PM

Interesting information #blogging

Rescooped by xavier suñé from Ideas para aplicar en el aula
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A 60 Seconds Guide to The Use of Blogging in Education

A 60 Seconds Guide to The Use of Blogging in Education | educació i tecnologia | Scoop.it
A few months ago Educational Technology and Mobile Learning posted a detailed guide on how Teachers can Use Blogging in Education. We are glad this post has received a wide interaction from...
Via Jon Samuelson, Enid Baines, Kathleen Cercone, Ana Rodera, Maite Gonzalez
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SLS Guernsey's curator insight, January 23, 2015 3:43 AM

Blogging is a really important tool to help with literacy skills. Give it a try.

Denis Lundie's curator insight, January 23, 2015 7:18 AM

Writing for the web, in all forms, is an essential communication skill. All languages should teach the techniques and rules that apply to writing for the web.

Dênia Falcão's curator insight, January 23, 2015 12:37 PM

adicionar a sua visão ...

Rescooped by xavier suñé from visualizing social media
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10 Common Blog Writing Mistakes (Infographic)

10 Common Blog Writing Mistakes (Infographic) | educació i tecnologia | Scoop.it
Ever wondered what the most common grammar mistakes are that bloggers make? Run-on sentences, punctuation, or maybe use of wrong tenses? This infographic highlights common blog post writing errors and blogging facts.

Via Lauren Moss
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Phillip Newsome's curator insight, September 26, 2014 10:11 AM

 92% of companies that attributed the  acquisition of just 1 customer from blog activity posted multiple times per day.  Stay focused on your customers and hire a competent writer to handle this activity.

Christopher Lopez's curator insight, October 7, 2014 12:38 AM

Blogging is very essential to attract customers. It should be flawless.

Helen Stark's curator insight, October 7, 2014 10:17 AM

Cool infographic that will be useful for any blogger.

Rescooped by xavier suñé from Ed Tech Chatter
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A 60 Seconds Guide to The Use of Blogging in Education

A 60 Seconds Guide to The Use of Blogging in Education | educació i tecnologia | Scoop.it
A few months ago Educational Technology and Mobile Learning posted a detailed guide on how Teachers can Use Blogging in Education. We are glad this post has received a wide interaction from...

Via Jon Samuelson
more...
SLS Guernsey's curator insight, January 23, 2015 3:43 AM

Blogging is a really important tool to help with literacy skills. Give it a try.

Denis Lundie's curator insight, January 23, 2015 7:18 AM

Writing for the web, in all forms, is an essential communication skill. All languages should teach the techniques and rules that apply to writing for the web.

Dênia Falcão's curator insight, January 23, 2015 12:37 PM

adicionar a sua visão ...