Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Rescooped by Mike Ellsworth from Public Relations & Social Marketing Insight

Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter

Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter | Enterprise Social Media | Scoop.it

"What if I told you that you could become an industry “thought leader” without ever writing a blog post. Or, that you could achieve Twitter stardom without personally sending a single tweet.I didn’t believe it either, but some people are apparently doing it. Maybe even some people you follow. And you may never guess how they’re doing it.


Ghost Tweeting is one of a number of companies that have emerged to outsource the writing and distribution of all your blogs, tweets, and posts. They will even handle all the social media engagement for you. “All the benefits, none of the work,” reads the tagline on their website....

Via Jeff Domansky
Mike Ellsworth's insight:

As others have noted, this approach is not only not authentic, it's borderline unethical. But how does it really differ from hiring consultants to design and write marketing material for your business?


What do you think of this technique? Comment below.

Jeff Domansky's curator insight, August 7, 2013 3:01 PM

The challenge of "ghost" social services like this is to do it transparently and ethically. It's definitely not "authentic. I've advised many clients on strategies and helped some move forward with team tweeting but always transparently. I'll be curious to hear how others think about this practice.

Jeff Domansky's comment, August 7, 2013 3:28 PM
Thanks for your comment Malek. I think the days of "ghost" writing on social media are limited without open and honest disclosure and transparency. Nothing wrong with teams tweeting but many, including high profile personalities, authors, politicians and many others will resist. When the you know what hits the fan, that's when the trouble starts. Of course, when the intern screws up, you can always claim you were hacked LOL.
malek's comment, August 7, 2013 4:37 PM
We first had fake accounts, then fake fans and now...? if there's a will, there's always a shortcut.......!!
Rescooped by Mike Ellsworth from Quick Social Media

8 Twitter Best Practices

8 Twitter Best Practices | Enterprise Social Media | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai
Mike Ellsworth's insight:

Some good, but basic, tips.

Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
Rescooped by Mike Ellsworth from Public Relations & Social Marketing Insight

The Tactical Truth about Content Marketing

The Tactical Truth about Content Marketing | Enterprise Social Media | Scoop.it

Walking the walk, however, isn’t easy. Dreams of content greatness can quickly morph into in-the-trenches nightmares with overwhelming commitments to creating dozens of content pieces, each of which requires planning, writing, editing, proofreading and graphic design, not to mention the sign-off and say-so of several stakeholders. Without the right tools to optimize content workflow and collaboration, you can easily start to feel like you’re feeding a hungry content “beast” rather than implementing a thoughtful strategy.


So what does that mean for your team, which must plan, produce, and disseminate high-quality content to meet your product marketing goals? How can you develop a content production machine that runs smoothly? How can you get feedback and insights on results so you can publish content that drives results? Social business technologies allow you to take your big content marketing ideas to the next level by going beyond high-level strategy to tactical tips for the trenches. Here’s the bottom line on what you truly need to get a handle on content marketing for a powerful product launch, brand awareness campaign or thought leadership effort....

Via Jeff Domansky
Mike Ellsworth's insight:

Here's what the article says you need to mount an effective content effort (and I couldn't agree more):


1. A central hub where all content participants can plan.

2. Better document collaboration.

3. Easy access to subject matter experts.

4. Customer and partner connections in external communities.

5. Intelligence and analytics at your fingertips.

Bill Brown's curator insight, May 27, 2013 5:44 AM

Content is all. Whether it's decribing and selling your product or your service or YOU, then effective content is key.

Jeff Domansky's curator insight, May 27, 2013 3:09 PM

Content strategies that can launch you with success.