Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Rescooped by Mike Ellsworth from Public Relations & Social Marketing Insight

Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter

Want to be a superstar, but no time for social media? Fake it with Ghost Tweeter | Enterprise Social Media | Scoop.it

"What if I told you that you could become an industry “thought leader” without ever writing a blog post. Or, that you could achieve Twitter stardom without personally sending a single tweet.I didn’t believe it either, but some people are apparently doing it. Maybe even some people you follow. And you may never guess how they’re doing it.


Ghost Tweeting is one of a number of companies that have emerged to outsource the writing and distribution of all your blogs, tweets, and posts. They will even handle all the social media engagement for you. “All the benefits, none of the work,” reads the tagline on their website....

Via Jeff Domansky
Mike Ellsworth's insight:

As others have noted, this approach is not only not authentic, it's borderline unethical. But how does it really differ from hiring consultants to design and write marketing material for your business?


What do you think of this technique? Comment below.

Jeff Domansky's curator insight, August 7, 2013 3:01 PM

The challenge of "ghost" social services like this is to do it transparently and ethically. It's definitely not "authentic. I've advised many clients on strategies and helped some move forward with team tweeting but always transparently. I'll be curious to hear how others think about this practice.

Jeff Domansky's comment, August 7, 2013 3:28 PM
Thanks for your comment Malek. I think the days of "ghost" writing on social media are limited without open and honest disclosure and transparency. Nothing wrong with teams tweeting but many, including high profile personalities, authors, politicians and many others will resist. When the you know what hits the fan, that's when the trouble starts. Of course, when the intern screws up, you can always claim you were hacked LOL.
malek's comment, August 7, 2013 4:37 PM
We first had fake accounts, then fake fans and now...? if there's a will, there's always a shortcut.......!!
Rescooped by Mike Ellsworth from Better know and better use Social Media today (facebook, twitter...)

Creepy Infographic Maps The Relationships Of Every Twitter Employee

Creepy Infographic Maps The Relationships Of Every Twitter Employee | Enterprise Social Media | Scoop.it
The project may feel like a creepfest--and to some extent, maybe it is.

Via Ken Morrison, Mau
Mike Ellsworth's insight:

Not only can third parties tell a lot about your personality, sexuality, and politics by examinging Facebook Likes (see Researchers predict IQ, age, and more using only Facebook Likes http://sco.lt/522wPh), mapping your Twitter interactions can tell a lot about your social interactions as well.


When localized to the employees of a corporation, as a researcher did with Twitter, you can learn a tremendous amount of information about how the company works and what it's working on.


As former Sun CEO Scott McNealy once said, "You have zero privacy anyway. Get over it."

Ken Morrison's curator insight, March 12, 2013 8:19 AM

Half Creepy.  Half Cool!   As long as it is other peaople's company.  Very interesting look at how Twitter employees' social graphs are conected.

Mike Ellsworth's comment, March 12, 2013 11:10 AM
Thanks for the reScoop, Philippe!
Scooped by Mike Ellsworth

Twitter passes 200 million monthly active users; no longer a fad

Twitter passes 200 million monthly active users; no longer a fad | Enterprise Social Media | Scoop.it

Twitter has become a human seismograph where news no longer breaks it tweets. We learned to speak in 140 characters or less. We’ve witnessed Tweets erupt into revolutions. Hashtags are now a way of life. And, we now live in a world where if it wasn’t tweeted, it didn’t happen. Life unfolds in a digital river where experiences and common interests are the ties that bind us. Twitter is indeed part of the fabric of how our world communicates and connects and it contributes to the evolution of our #digitallifestyle.

Mike Ellsworth's insight:

I just love the quote, "if it wasn't tweeted, it didn't happen" mainly because of two sayings I originated in the 70s and 80s. First came "If it's not electric, it doesn't work." Almost 40 years later, this one still has legs. The second saying was "If it's not on video, it didn't happen." Almost 30 years after the personal video revolution, this is truer than ever.


So I really wish I would have come up with Solis' aphorism!


But enough about me. As usual, Solis nails the subject: the growing importance of Twitter, which many still write off as vapid and inconsequential. Twitter and Nielsen (my old employer) have recently announced a new ratings system based on tweets. And the Nieman Lab saysTwitter is becoming a broadcast network for late adopters.


When I train on social media, I tell my skeptical audience that refusing to use Twitter because people say stupid things on it is like refusing to use the telephone because people say stupid things on it.


Via @JBAMarketing



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Rescooped by Mike Ellsworth from Quick Social Media

3 Reasons Why Pinterest And Instagram Are Game-changers . . .

3 Reasons Why Pinterest And Instagram Are Game-changers . . . | Enterprise Social Media | Scoop.it

"Mike Stiles on iStrategy outlines 3 ways that Pinterest and Instagram are changing the digital landscape -  one picture at a time . . ."


Really? Changing the digital landscape by a virtual pinboard and photo sharing and manipulation? I don't think so.


How about you? Please comment below.

Via Malhar Barai
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Rescooped by Mike Ellsworth from Curation, Social Business and Beyond

When Everyone is Tweeting, Who is Paying Attention?

When Everyone is Tweeting, Who is Paying Attention? | Enterprise Social Media | Scoop.it

Food for thought from Toddi Gutner for Business2Community:


I found this piece particularly interesting and wanted to call your attention to it. It's one of those things we all experience everyday, but do we really stop to ask ourselves this question:


****Are You Mobilizing Communities or Just a Voice in the Crowd?


I've personally covered events online, tweeting the main points live and although I was able to filter and capture the essence of what was going on, I had to go back and really absorb the information and then try to apply it to my business effectively. (not always an easy task) :-)


It's a juggling act but one I think we're all experiencing on one level or another.




Continuous Partial Attention (CPA) is the process of paying simultaneous but superficial attention to a number of sources of incoming information.


This term, coined by writer and consultant Linda Stone in 1998, aptly describes the scene at the recent Council of Public Relations Firms Critical Issues Forum on Social Revolution:


This is what particularly caught my attention:


**What was the unintended consequence (UC) - these being outcomes that are not intended by a purposeful action?


**They can be positive, negative or have a perverse effect contrary to what was originally intended.



****So are there any unintended consequences to compulsively tweeting from an event or otherwise?


This is a question I have yet to answer. It is sort of like waiting to see what the side effects of a drug will be years after it has been approved.


One UC of CPA may be that peoples’ attention spans (already truncated by USA Today and sound bite television) and


**related ability for analytic thought will be reduced to nanoseconds.


I'd love to hear your Thoughts?


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read the full article: [http://bit.ly/vNC1cn]

Via janlgordon
Beth Kanter's comment, November 28, 2011 3:20 PM
I just rescooped this article because I found it in another source, but here I look further into your collection and find it. I'm curating on the topic information overload and coping skills. I believe that curation can help you pay attention. I experienced this myself .. I was a conference. Many people were tweeting. I was tracking it with storify - doing content curation in real time with twitter versus tweeting helped me pay attention, quickly put together a coherrent record of what happened and make it unstandable to people not in the room.
janlgordon's comment, November 28, 2011 3:59 PM
I have covered a few conferences in real-time and it definitely makes you pay attention on more than one level. Being able to put it in a cohesive manner helping people understand what's happening is an art in itself and something you do very well.
Carla Chapman's curator insight, October 1, 2014 4:49 PM

Are there unintended consequences for compulsively tweeting?  Read on....

Rescooped by Mike Ellsworth from Harris Social Media

Follow Friday: 8 Best Practices

Follow Friday: 8 Best Practices | Enterprise Social Media | Scoop.it

Via Roger Harris
Mike Ellsworth's insight:

I'll agree that #FF can get out of hand, but I don't mind lists containing several names. However, one recommendation here - to publish lists of cool people on the other days of the week - is one I think I'll start adopting.

Roger Harris's curator insight, July 5, 2013 10:22 AM

Here's a useful review of the Follow Friday tradition on Twitter. It's a useful way of getting on users' radars, but should be used judiciously.

Rescooped by Mike Ellsworth from Quick Social Media

8 Twitter Best Practices

8 Twitter Best Practices | Enterprise Social Media | Scoop.it
Of all the popular social media channels, I’d say that Twitter is probably the most intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business.

Via Manuel Thomas, Kalani Kirk Hausman, Malhar Barai
Mike Ellsworth's insight:

Some good, but basic, tips.

Lauran Star's curator insight, February 26, 2013 10:35 PM

8 Twitter Best Practices.

DPG plc's curator insight, February 27, 2013 4:01 AM

it is intimidating but the most rewarding

Mike Ellsworth's comment, March 5, 2013 10:07 AM
Thanks for the reScoop, Benjami!
Rescooped by Mike Ellsworth from SM

How to Maximize Your New Twitter Profile

How to Maximize Your New Twitter Profile | Enterprise Social Media | Scoop.it

"Everything you need to know about the new twitter design and how to use it to share your business story with images . . ."


I love the quote from the story, "Twitter's getting to look a lot like Facebook." As is LinkedIn. If you haven't visited the home pages of these sites in a while, you should check them out.

Via ABroaderView, Khaled El Ahmad
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Rescooped by Mike Ellsworth from Prionomy

109 Ways to Make Your Business Irresistible to the Media | Copyblogger

109 Ways to Make Your Business Irresistible to the Media | Copyblogger | Enterprise Social Media | Scoop.it

Ever wonder why some businesses get press and some don’t? Getting a mainstream media outlet to pay attention to your business seems like an impossible-to-solve mystery.

You might see your competitors spouting a diatribe that you know for a fact is wrong, or that you could explain better.


“Why did they interview that guy instead of me?” you wonder.


Actually, it’s not you. 99 times out of 100, it’s not your qualifications, your knowledge, or your ability.
It’s your approach.


After 10 years as a journalist, I’ve seen just about every bad pitch you can imagine. And I’ve also come up with 109 foolproof ways to entice the media in your city to highlight your business — approaches that make the mainstream media unable to resist you...

Via Martin Gysler, Pepe Crespo
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Rescooped by Mike Ellsworth from OnlyGoodVibez

7 Income Streams of a Social Media Manager & Consultant | Social Media Today

7 Income Streams of a Social Media Manager & Consultant | Social Media Today | Enterprise Social Media | Scoop.it

Not 1 . . .Not 2 . . . but 7! There's even more than that available but I just thought I would tell you about 7 possible income streams you can benefit from as a Social Media Manager & Consultant. Jobs in Social Media have never been so abundant. Right now with the world economy the way it is businesses are increasingly turning their backs on high cost traditional marketing techniques like print which are down by almost 15% from 2 years ago.


Companies in 2011 and 2012 are actively looking toward cost effective ways of increasing awareness and driving custom into their businesses i.e.Social Media. Social Media Managers and Consultants are in such high demand that 69% of UK businesses ALONE intend to take on a Social Media Community Manager in the next 12 months...

Via Martin Gysler, Roberto Red Rossi
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