Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Scooped by Mike Ellsworth

SEO: The Beginner's Guide to Search Engine Optimization from Moz

SEO: The Beginner's Guide to Search Engine Optimization from Moz | Enterprise Social Media | Scoop.it
New to SEO? Need to polish up your knowledge? The Beginner's Guide to SEO has been read over 3 million times and provides the information you need to get on the road to professional quality SEO.
Mike Ellsworth's insight:
This is a very comprehensive guide to winning SEO.
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Rescooped by Mike Ellsworth from Social Media Optimization & Search Engine Optimization

How B2B Content Curation Can Skyrocket Your Business

How B2B Content Curation Can Skyrocket Your Business | Enterprise Social Media | Scoop.it

If you're still on the fence about the signifigance of content curation and how it can propel your business, this piece from Search Engine People addresses the 7 most common B2B content curation myths and offers bulletproof answers to them.




B2B content curation is not a fad! It's a fact. According to a recent study conducted by MarketingSherpa:


**84% of the surveyed B2B buyers indicated that they are very likely to click through industry news and articles from vendor sources.



****Still, many B2B businesses fall prey to some ethical and SEO related myths that force some of them to avoid content curation altogether!


Here is one myth and the real truth that caught my attention:


B2B Content Curation Myth 2: Content Curation Is Unethical


****There is a huge difference between curating content and "pirating" content!


****Here are some ethical guidelines to help you out:


**Give tribute to the original content owners by mentioning their names linking to their content sources


**Do not republish an entire third party story and make it your own. Simply quote few paragraphs or summarize parts of the content, making a clear reference to the content owners


****ALWAYS create DO FOLLOW links to their content and rest assured that your SEO will remain intact 


****Intelligently building on curated content makes your final output authentically yours. I love that thought!


Key Takeaways:


****More B2B businesses are starting to realize the questionable significance of content curation to their overall marketing strategy.


****If done right, content curation can create massive branding and SEO rewards for your business.


Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"


Read full article here: [http://bit.ly/rrE3VO]

Via janlgordon, Anise Smith
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Rescooped by Mike Ellsworth from Surviving Social Chaos

5 Ways that Social Media Impacts SEO

5 Ways that Social Media Impacts SEO | Enterprise Social Media | Scoop.it

Here are five ways that social media impacts SEO, or more specifically search engine visibility, rankings and traffic


While the role of social media signals in Google and Bing’s ranking algorithms is still evolving there are already a number of ways that social media is having a clear influence."


Some pundits are predicting the end of SEO within years. This is the beginning of what's going to kill it.

Via donhornsby
Mike Ellsworth's comment, August 23, 2012 11:16 PM
Michel, Merci bien for the reScoop!
Rescooped by Mike Ellsworth from social: who, how, where to market

The Complete Google+ SEO Guide

The Complete Google+ SEO Guide | Enterprise Social Media | Scoop.it

Robin Good: Here is a truly comprehensive Google+ SEO guide which covers every aspect of Google+ and how it impacts your visibility inside search results.


Key sections in this guide include:


Google+ Search Facets Google+ Search Results Google+ People and Pages Results Google+ Search Spam Search+ People and Pages Google+ Posts Google +1 Button Google+ Social Snippets Google+ Content Google+ Formatting Google+ Brand Pages Google+ Authorship Google+ Influence Circle Count

Three key takeaways:


1) Google+ search results are personalized but through some crowdsourcing I’ve been able to determine the search signals.

The most important signal is whether the query term appears in the Introduction, Employment, Education or Places lived section of your profile. Danny Sullivan rarely shows up in a search for SEO because he doesn’t have the term in any of those fields.


2) People and Pages are defined, curated lists of people by topic. That means there’s nothing you can really do to optimize for these slots.


3) Panda separated low-quality and high-quality sites. AuthorRank would do the same for people and their associated content. As the tidal wave of digital content roars in Google’s ears finding ways to sort the good from the bad quickly will be of increasing importance. Content without Authorship could become a second-class citizen.


It is indeed a must-read. 9/10

Full guide: http://www.blindfiveyearold.com/google-plus-seo  

Via Robin Good, Jekaterina Cernobrovaja
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