Social Networking Lessons of 2011 | Enterprise Social Media |

"I like to call 2011 "The Year of Social Media." Small businesses, franchises, nonprofits and entrepreneurs all got into the social-media game -- throwing spaghetti against the wall to see what stuck. To many, it probably seemed a chaotic mess of apps and gadgets flooding the market. Businesses had a lot of options to try to connect with customers, and some clear lessons emerged from the chaos."


I particularly like the first lesson"


Loyal customers are your best channel to new business.

See our blog series on creating social media evangelists at

Via Martin Gysler, Johann Taljaard