Enterprise Social Media
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Enterprise Social Media
Enterprise social media means taking all social media has to offer and applying it everywhere in the enterprise. See our blog at http://smperformance.wordpress.com
Curated by Mike Ellsworth
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Rescooped by Mike Ellsworth from How to - Marketing

6 Ways to Acquire New Customers via Social Media

6 Ways to Acquire New Customers via Social Media | Enterprise Social Media | Scoop.it

Facebook, Twitter and Instagram are great for building your brand -- but how do you find new customers? That's seems be the question from everyone in business! [note mg]


We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter and Facebook users into real-life customers? Well, that depends.



Read more: http://mashable.com/2012/03/29/customer-acquisition-social/

Via Martin Gysler, Anne Thomas
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Rescooped by Mike Ellsworth from Social Media Chatter

Social Networking Lessons of 2011

Social Networking Lessons of 2011 | Enterprise Social Media | Scoop.it

"I like to call 2011 "The Year of Social Media." Small businesses, franchises, nonprofits and entrepreneurs all got into the social-media game -- throwing spaghetti against the wall to see what stuck. To many, it probably seemed a chaotic mess of apps and gadgets flooding the market. Businesses had a lot of options to try to connect with customers, and some clear lessons emerged from the chaos."


I particularly like the first lesson"


Loyal customers are your best channel to new business.

See our blog series on creating social media evangelists at http://bit.ly/vVABRc

Via Martin Gysler, Johann Taljaard
Audrey Johnson's comment, December 18, 2011 2:19 PM
Thanks Martin!
Martin Gysler's comment, December 18, 2011 3:13 PM
You're welcome. I'm glad that you find it useful for you. Cheers! Martin