Enterprise media disruptions - curating what matters from the noise
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Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers

Think like a publisher: How IMPACT’s content marketing will reach 1 million monthly readers | Enterprise media disruptions - curating what matters from the noise | Scoop.it
“We’ve never had a lead gen problem,” said Kathleen Booth, head of IMPACT’s marketing team.  That was enough to make everyone’s ears perk up as Booth presented IMPACT’s content marketing strategy at a Parse.ly lunch & learn in June. Her solution? Act like a publisher. IMPACT, an agency that specializes in inbound lead generation, content marketing, web design, and video …
jonerps insight:
"We've never had a lead gen problem" - good hook eh? 
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Thought Leadership Strategy: How to Crush It in B2B Marketing

Thought Leadership Strategy: How to Crush It in B2B Marketing | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Are you getting the most out of your thought leadership strategy? Learn how you can make your thought leadership content and marketing more effective.
jonerps insight:
Tedious phrase, but - a useful angle on content. Though it's hard for brands to get beyond a branded angle and do this right. 
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The BuzzFeed Lesson –

The BuzzFeed Lesson – | Enterprise media disruptions - curating what matters from the noise | Scoop.it
The lesson of BuzzFeed is that dominant Aggregators like Facebook have no incentive to act against their self interest and support suppliers.
jonerps insight:
"The only way to build a thriving business in a space dominated by an Aggregator is to go around them, not to work with them". And, if Buzzfeed can stumble, we can all learn from why.
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Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company

Paid Social Media as Surround Sound in B2B Marketing; Off Script No. 39: Betsy Hindman of the Hindman Company | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Paid social is the only social media left for B2B marketing organization; Betsy Hindman describes how to use it like surround sound for marketing.
jonerps insight:
I don't agree that paid social media is the only way forward for B2B, but I get why companies are looking at it as branded content gets depricated in the algorithms of Facebook, etc. 
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2019 B2B Thought Leadership Impact Study

The 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study helps to better understand the shifts in perception of thought leadership as well as its impact throughout the customer journey.
jonerps insight:
Thought leadership is a wonky phrase but this type of content, abstracted from product branding, does have impact as this study shows.
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Members only: Membership strategies from media companies

Members only: Membership strategies from media companies | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Launching a membership strategy at your media company? Four people who've been there, done that, share questions you must ask and challenges you'll face.
jonerps insight:
membership models can be important to opt-ins and revenues, but there are problems to overcome as well. 
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Mad magazine’s demise is part of the ending of a world

jonerps insight:
an important post about how much our media environment has changed, and the role of satire in an environment of constant fakes and frauds. 
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INMA: Axios reaches today's reader with “Smart Brevity” journalism

INMA: Axios reaches today's reader with “Smart Brevity” journalism | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Axios is cutting to the chase with its “Smart Brevity” model, which delivers reliable journalism from subject experts in a concise format that readers and advertisers love.
jonerps insight:
ugh.. "smart brevity" makes me shudder. Granted I'll take smart brevity over dumb brevity, but to pretend we can solve the worlds problems in 200 word articles is a pretense we can't afford. Fortunately I don't believe attention spans are that limited. 
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Pinterest and Grubhub’s Former Growth Lead on Building Content Loops | First Round Review

Pinterest and Grubhub’s Former Growth Lead on Building Content Loops | First Round Review | Enterprise media disruptions - curating what matters from the noise | Scoop.it
While at Pinterest and Grubhub, Casey Winters relied on content loops, an overlooked path to growth. Now a scaling advisor to companies such as Eventbrite and Reddit, he shares a 5-step process and three more advanced strategies for using this approach to achieve steep and sustainable growth.
jonerps insight:
Pinterest and Grubhub's approach isn't relevant to all companies, particularly B2B, but there is some very useful content strategy and tactical advice on everything from SEO to subscription signups in this piece. 
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When a Stranger Decides to Destroy Your Life

When a Stranger Decides to Destroy Your Life | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Monika Glennon has lived in Huntsville, Alabama, for the last 12 years. Other than a strong Polish accent, she fits a certain stereotype of the All-American life. She’s blonde. Her husband is a veteran Marine. Her two children, a boy and a girl, joined the military as adults. She sells houses—she’s a real estate agent at Re/Max—helping others realize their own American dream.
jonerps insight:
This is actually pretty scary but there are some good lessons too in terms of locking down your data, to the extent you can. And: the downside of online arguments and the power of face to face meetings to humanize all sides. 
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11 Facebook page optimizations for small publishers

These easily overlooked features can deliver some of the best audience growth returns on the small amount of time invested.
jonerps insight:
Some useful tips and tricks, though Facebook business pages are now overrated, basically pay for play now.
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How B2B Media Companies Are Growing Subscription Revenue

How B2B Media Companies Are Growing Subscription Revenue | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Just throwing up paywalls across content that was previously free to access isn’t going to be a long-term strategy for success. Paid content needs to have a clear value proposition, and help a professional complete their work more efficiently, run their business more effectively, or succeed in their career.
jonerps insight:
The feature story in my latest media disruptions piece on diginomica focused on this article. There are useful looks at three B2B media companies that have implemented a paywall as part of what they do.
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Reaching the informed B2B buyer (and their networks) - an informal podcamp session with Jon Reed

Reaching the informed B2B buyer (and their networks) - an informal podcamp session with Jon Reed | Enterprise media disruptions - curating what matters from the noise | Scoop.it
In this interactive live discussion from Western Mass Podcamp 2018, Jon shares his views on researching the so-called informed buyer, and why marketing and sales must change. Participants from the session share their own challenges, and Jon hits on the
jonerps insight:
An informal podcast - a live event recording from yours truly....
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How Piano built a propensity paywall for publishers — and what it’s learned so far » Nieman Journalism Lab

How Piano built a propensity paywall for publishers — and what it’s learned so far » Nieman Journalism Lab | Enterprise media disruptions - curating what matters from the noise | Scoop.it
"Having a machine-learning framework to say who's likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored."
jonerps insight:
using machine learning to decide who to approach before you bombard everyone sounds useful - in theory. 
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Here's How Much People Make By Writing Paid Email Newsletters

Here's How Much People Make By Writing Paid Email Newsletters | Enterprise media disruptions - curating what matters from the noise | Scoop.it
As writers gravitate toward paid email newsletters, small audiences translate to meaningful dollars.
jonerps insight:
It's not a model used often in B2B, but, it's interesting to see how paid email can be successful. In B2B I still recommend B2B as a path towards lead gen not as a monetization angle. 
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How to be funny: A comic’s advice to content teams

How to be funny: A comic’s advice to content teams | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Comic Caroline Cooke explains the differences between the humor you hear in comedy clubs from the kind that works for content, marketing, and brands.
jonerps insight:
There's more to humor than this, but yes - it can be disarming if used well. 
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Can AI defeat fake news?

Can AI defeat fake news? | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Our digital society is under attack from malevolent forces creating realistic looking fake text, images, and video. Can real artificial intelligence overcome evil fake news?
jonerps insight:
No. but perhaps used in a savvy way it can help to alert humans to certain issues quickly. However, that is not how companies like Facebook are approaching it. 
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LinkedIn Tweaks Its Algorithms to Skew Feeds to User Interests | Social Networks | E-Commerce Times

LinkedIn Tweaks Its Algorithms to Skew Feeds to User Interests | Social Networks | E-Commerce Times | Enterprise media disruptions - curating what matters from the noise | Scoop.it
LinkedIn has disclosed algorithm changes designed to favor conversations catering to niche professional interests. The criteria for posts showing up in members' feeds can be summed up as "people you know, talking about things you care about," said LinkedIn Senior Director of Product Management Pete Davies. LinkedIn tested 100 variations of its feed models through online A/B testing last year.
jonerps insight:
My LinkedIn feed is still low value - maybe the "upgrade" hasn't hit me yet :)
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The Underworld of Online Content Moderation

The Underworld of Online Content Moderation | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Sarah T. Roberts, a professor of information studies at U.C.L.A. and the author of “Behind the Screen,” describes how the work of content moderation takes a psychological toll.
jonerps insight:
Some good lessons on the pitfalls of content moderation, particularly at scale. 
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Deepfake Videos Pose a Threat, But 'Dumbfakes' May Be Worse

Deepfake Videos Pose a Threat, But 'Dumbfakes' May Be Worse | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Unlike deepfakes, which require sophisticated artificial intelligence, audio manipulation and facial mapping technology, dumbfakes can be made simply by varying the speed of video or selective editing.
jonerps insight:
a problematic trend, requiring less tech savvy than so-called deep fakes. 
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What if people were paid for their data? - Data workers of the world, unite

What if people were paid for their data? - Data workers of the world, unite | Enterprise media disruptions - curating what matters from the noise | Scoop.it
“DATA SLAVERY.” Jennifer Lyn Morone, an American artist, thinks this is the state in which most people now live. To get free online services, she laments, they hand over intimate information to technology firms. “Personal data are much more valuable than you think,” she says.
jonerps insight:
This one goes back a month but the topic isn't going to go away. I doubt the masses have enough clout (sic) to get paid for their data, but I do think a new militancy around how our data is used could make a difference, and also pave the way for alternate economic models and products. It also puts companies on notice that "free" is perceived through a more cynical light and opt-in is more than a checkbox. 
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Three audience attention metrics you should look at before conversion

Three audience attention metrics you should look at before conversion | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Marketers need to consider the content formats, topics, and referrers that have people’s attention before the moment of conversion. Here's why, and how.
jonerps insight:
We have a ways to go really defining non-vanity metrics, but this is a least a step in the right direction. 
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Facebook is secretly rating your trustworthiness. Excellent!

Facebook is secretly rating your trustworthiness. Excellent! | Enterprise media disruptions - curating what matters from the noise | Scoop.it
According to the Washington Post, Facebook is rating your trustworthiness on a zero-to-one scale. Not only that, they won’t tell you how they rate people. Here’s why that’s a necessary first step in squashing the spread of fake news. First, let’s get this out of the way. Facebook is biased. All social media and search … Continued
jonerps insight:
not sure I would call this news "excellent" but it's interesting
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The SEO plot thickens - search tips and trends for enterprisey readers

The SEO plot thickens - search tips and trends for enterprisey readers | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Most enterprisey folks I know treat SEO as either tech minutia or irrelevant. Neither is true - but the field has changed. Here's my opinionated review
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The dynamics of winning attention in the B2B marketplace - a primer

The dynamics of winning attention in the B2B marketplace - a primer | Enterprise media disruptions - curating what matters from the noise | Scoop.it
Now more than ever, the desire for attention poses a fundamental problem. Here's how to pull it off in B2B markets, via topic authority.
jonerps insight:
Something from the "we are all publishers now" file. 
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