Social media is always evolving, so what's next? That's the question I was asked in an interview recently. This kind of question can be really easy since t

Via Ilkka Olander

A selection of Social Media conversation starters to help you with what to post on Social Media.

So how do women, specifically, interact with brands online?

 

Product review and discovery platform Influenster recently conducted a study to get the female perspective on the latest digital trends. Incorporating the views of more than 11,000 female internet users aged 18 and up, the Influenster survey uncovered some interesting findings, particularly in relation to how women shop and interact with brands online.

Via Brian Yanish - MarketingHits.com

Via Kamal Bennani

How is it going with getting your posts seen by your fans on Facebook these days?

Let me guess. You have great stuff that think your fans are going to love.

You post it and wait anxiously for all of the Reactions (used to be Likes), Comments and Shares you are bound to get (WOW! what a Facebook community-building genius your are!) and then…

…CRICKETS! and a big UUUGGGHHH, what happened, right?

Low Facebook Reach is NOT Your Fault

I will say it again…it’s NOT your fault. The truth is that Facebook has stacked the cards against you.

Via Jeff Domansky

Via Kamal Bennani

Despite these recommendation, which I follow pretty closely with my clients, Buffer ups the ante on some social networks — most notably Twitter, where they post 15 times a day. Even Buffer agrees that sharing more than 1X per hour is going to cost you big time.

Buffer isn’t the only one to recommend how often you should post on social media. Recommendations run the gambit, with some recommending fewer and some recommending more posts/ day.

I would like to point out 2 things about how often to post on social media.

- Be consistent — once you’ve determined how often to post, keep your queue full so you’re consistently sharing content on schedule.

- Don’t fall behind in blog posts, especially. Posting 2X per week is optimal, posting infrequently or inconsistently can damage your SEO and reduce ROI from your website.

My recommendation is to experiment with different sharing schedules to see where engagement begins to drop off....

Via Jeff Domansky

Grow your Pinterest audience using Buyable Pins, examples from leading brands and a handy checklist for your ecommerce manager.

Via Kelly Lieberman

Uncover seven of Twitter's latest features -- from accessible images to native GIF search -- that you may have missed.

Via Jacques Tang

Want to know what the to-do list of a successful social media manager looks like? Here’s an infographic based on Sprout Social’s Darryl Villacorta’s to-do list. It’s broken down into daily, weekly, monthly and quarterly tasks.

“Social media's not going away - it's up to businesses to board the train or get left on the platform.

What other tool can build relationships between businesses with such ease and speed?

Via Brian Yanish - MarketingHits.com

1) Klout

2) IFTTT

I use “If This Then That” to schedule my top trusted blogger content. Which is to say that sites like this one are always producers of amazing content and I trust them enough to automatically share their new posts to my Twitter stream.

3) Sprout Social 

Sprout Social is my social dashboard homie; I’ve been using it professionally for more than four years.

Via CYDigital/marteq.io