Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives.
Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.
Table of Contents
- Cover Page
- Title Page
- Copyright Page
- How to Use This Book
- Frequently Asked Questions
- Contents
- Foreword
- Introduction
- Chapter 1: Business Is Out of Balance
- Chapter 2: Empathy Brings Balance
- Chapter 3: Put Empathy to Work
- Chapter 4: A New Way to Listen
- Chapter 5: Make Sense of What You Heard
- Chapter 6: Apply Empathy to What You Create
- Chapter 7: Apply Empathy with People at Work
- Chapter 8: Apply Empathy Within Your Organization
- Chapter 9: Where Do You Go from Here?
- Index
- Acknowledgments
- About the Autho