For the past two years, ever since the launch of ChatGPT, there has been a common refrain among companies and organizations of all sizes: We need an AI strategy!
The frenzy is understandable. Nobody wants to be left behind, and miss the Next Big Thing. So, many companies are rushing ahead—some even creating AI “centers of excellence” to centralize AI expertise and resources, and naming chief AI officers to the C-suite.
Sorry to say this, but most of them are making a mistake. My takeaway from my work with organizations as they grapple with artificial intelligence is that not only do most companies not need an AI strategy, but they shouldn’t have one at all. Going down that road will be, at best, a distraction.
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