Real Time Relevance Creates Amazing Customer Service | CustomerThink | education sustainability |

Real time relevance, as Mr. Blalock explained, is when employees engage customers in real time, at every possible interaction. And, each of those interactions are relevant. Each individual interaction may not appear to be all that important by itself, but the combination of all of them may be the most important contribution to the overall customer experience.

The lesson is simple: Make every interaction count, even the small ones. They are all relevant.