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The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.
Via janlgordon
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Rescooped by
Alessandro Rea
from Curation, Social Business and Beyond
July 2, 2013 3:35 AM
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Scoop.it!
Via janlgordon
This content powerfully points out the massive shift that has happened in marketing today. Is your company adapting?
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The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...