'AccorHotels Arena' in Veille territoriale AURH

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Veille territoriale AURH

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'AccorHotels Arena'

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Naming. Les enceintes sportives sont-elles vouées à vendre leur nom ?

From www.ouest-france.fr - November 3, 2015 8:31 AM

Le Palais omnisports de Paris-Bercy vient d’être rebaptisé AccorHotels Arena. Une entreprise donnera son nom au stade de Lyon. Vendre un nom à une marque, est

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