Content curation
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13 Real-World Examples of How Content Curation Can Be Monetized

Real-world examples showing how gathering, collecting, organising and adding value to existing available information can create useful and economically sustain…

Via Robin Good
Graur Nicoletas insight:

Useful information

Thorsten Strauss's curator insight, October 25, 2015 3:41 PM

Best practice: curation and business model thinking. Great presentation on monetization.

Gilbert C FAURE's curator insight, December 16, 2017 6:54 AM
principles are very good!
examples are not so well known, so not successful.. 
to monetize, you should find people interested in paying your time
cheersitskatie's curator insight, June 22, 9:05 PM
These slides give extremely good examples of successful and profitable content curation in a good range of situations. I think content curators can really benefit by seeing and understanding how strategies, tools, and concepts work together in practice.
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Rescooped by Graur Nicoleta from Public Relations & Social Marketing Insight
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The REAL Reasons You Need Twitter For Business

The REAL Reasons You Need Twitter For Business | Content curation | Scoop.it

I didn’t plan to write a blog about why Twitter for business is so important because as a social media professional, its pretty obvious.

But as I was gathering research for another Twitter marketing subject to write about, I was blown away at how many brands are either stepping back from executing a consistent Twitter strategy or aren’t participating at all.

The media may rant and rave about how Twitter is fading because it doesn’t have a CEO or because it’s not making money, but none of those things make it any less of a social network. Its still at the top, and I predict it will only continue to grow....


Via Jeff Domansky
Jeff Domansky's curator insight, December 21, 2015 12:00 AM

Anna Hendrix shares the benefits of Twitter for business.

Marco Favero's curator insight, December 21, 2015 4:23 AM

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donhornsby's curator insight, December 21, 2015 9:39 AM

(From the article): Drive trafficAnother major reason for investing in Twitter is that is can drive MAJOR traffic to your website.Twitter is typically the #1 social traffic source for our clients, and it doesn’t take an enormous amount of effort.Yes, you must consistently create new native content to share on Twitter, and yes, you must be sure to promote yourself clearly, but Twitter will streamline that traffic without issue.Its not like Facebook who continues to become more and more possessive about keeping its users ON Facebook. Twitter isn’t jealous and doesn’t overwhelm us with ads – it allows businesses to easily push followers through to a website.And with its recent 2015 updates of video and photos, its even easier to drive traffic wherever you want it to go.

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Jennifer Polk: Great Customer Experience Involves Repaving the Bumps in the Road

Jennifer Polk: Great Customer Experience Involves Repaving the Bumps in the Road | Content curation | Scoop.it

Great customer experience is like really good highway design. How do you know if you’re driving on a well-designed highway? If you think about it, there are three hallmarks of good highway design. It’s intuitive (marketing), easy to use (operations) and well-maintained (customer service).

Marketing Brings Intuition into Customer Experience
Well-designed highways don’t leave drivers wondering what to do next. They offer clear signage letting drivers know when there are curves ahead, guidance about on-ramps and exits, and recommendations, like the “suggested” speed. Similarly, a well-designed customer experience uses marketing to connect with customers, set and manage their expectations. Communication is clear, concise and consistent.

Operations Makes Customer Experience Easy to Use
A well-designed highway is built on stable infrastructure. The roadway is reliable. The pavement is smooth. Bridges provide logical connections between different interstates. In the same way, a well-designed customer experience is built on a solid foundation—people, processes and technology—that instills trust in customers and is the bedrock of long-lasting customer relationships.

Bumps in the Road Are Unavoidable, Remember to Repair and Repave
The best highways are well-maintained, not because they never have a pothole or cracked pavement, but because the municipality invests in repairs to keep them in good condition. The same is true of great customer experience. It doesn’t mean there are no issues. It means the business recognizes and recovers from those issues in a way that shows the customer they value their relationship.

For example, Eddie Merlot’s, used email marketing to reach people who had dined with them before, promote holiday dining and drive reservations. They partnered with Open Table to take lunch and dinner reservations. Lunch was only available on certain dates, but that wasn’t reflected on Open Table. The customer experience was easy to use, but marketing and operations were out of sync.

This error forced the restaurant to cancel reservations—clearly a bump in the customer experience roadway. But, Eddie Merlot’s tried repaired the customer relationship by offering to have the local restaurant manager follow up personally. They even paved over the bump in some cases by honoring some reservations and offering private dining at a time when the restaurant was supposed to be closed.

The key to a great customer experience, like a well-designed and well-maintained highway, is a solid infrastructure. It also requires intuitive marketing that is easy to use and seamlessly connected to other parts of the business. And, most importantly, when there are bumps in the road, which there will be, quickly deploy resources, like empowered front line employees, to make the necessarily repairs.

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Using Google Forms to Teach Kids to Give Quality Feedback

Using Google Forms to Teach Kids to Give Quality Feedback | Content curation | Scoop.it
Providing feedback is in fact an art and we can scaffold the process to make kids better at it, using technology or without. How do you help students provide better feedback? Read on to find out how I teach students to do it better.
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Top 8 Social Media Etiquette for Business #Infographic

Top 8 Social Media Etiquette for Business #Infographic | Content curation | Scoop.it
Every day, more and more people are using the Internet — not just for casual informational search, but for socializing, too, paving way to countless social media websites. However, these platforms do not only cater for individuals who are looking to connect with their friends and family. Social media has also become a great asset for businesses to market their brand and services online.

Via Brian Yanish - MarketingHits.com
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What will your Customer Experience look like in 2016?

What will your Customer Experience look like in 2016? | Content curation | Scoop.it

Via Eric_Determined / Eric Silverstein, Michael Allenberg
Colin Taylor TRG's curator insight, December 22, 2015 7:25 AM

A good list of trends to watch for in 2016 #custserv #custexp #cctr

Amy Clark's curator insight, December 23, 2015 9:16 AM

Great insight!!

Andre Piazza's curator insight, December 26, 2015 3:21 PM

#CX advances into 2016

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This Is How They Did It: The State of Innovation in Organizations 2015

This Is How They Did It: The State of Innovation in Organizations 2015 | Content curation | Scoop.it
RT @DTGAustralia: This Is How They Do It: The State of Innovation in Organizations 2015 @DTGAustralia https://t.co/TLP9LdC1YQ
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How to Use Facebook Notes for Marketing

How to Use Facebook Notes for Marketing | Content curation | Scoop.it
Do you want to publish longer posts on Facebook? This article shows how to create Facebook Notes and use them in your marketing mix.
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Top 15 Websites for Designers for Visual Inspiration

Top 15 Websites for Designers for Visual Inspiration | Content curation | Scoop.it

How many times you have struggled with the ideas. How to do that or that, how to finish this design or illustration? For me, it happens a lot and I think is normal. Time to time designers face this “black” interim. I’m not saying that you need steal other ideas or designs, but you need to check how the professionals are doing things, it will let you step out of your zone and make something better.

 

I have collected 15 websites which are covering everything you need, from web design and illustration to furniture design and app design. I hope all these websites will inspire you and will help you to finish your ideas faster and better....


Via Jeff Domansky
Jeff Domansky's curator insight, November 4, 2015 2:28 AM

Creativity with your coffee.

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HP ENVY Notebook 13-d010nr Review - All Electric Review

HP ENVY Notebook 13-d010nr Review - All Electric Review | Content curation | Scoop.it

HP ENVY Notebook 13-d010nr Review http://allelecreview.com/hp-envy-notebook-13-d010nr-review | Free Shipping on HP ENVY Notebook 13-d010nr Black Friday Sale & Cyber Monday Sale 2015 - Get best deals here!

 

 


Via Genko
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Facebook is officially a mobile-first company

Facebook is officially a mobile-first company | Content curation | Scoop.it

Facebook has done a better job of capitalizing on the move to mobile than any other major internet company.When it went public in May 2012, it had just launched a mobile advertising business. Now, mobile advertising makes up the vast majority of its revenue — 78% in the quarter ended September 30.As this chart from Statista shows, the number of mobile-only Facebook users has grown 7x since the beginning of 2012, and last quarter it surpassed the number of mobile-and-desktop users for the first time. A lot of that growth comes from developing countries where people are using their mobile phones as their only computers, and Facebook has done a lot over the last couple years to make sure the site works well over slow mobile connections.


Via Philippe J DEWOST
Philippe J DEWOST's curator insight, November 5, 2015 1:47 PM
The question of when Facebook will become a mobile only company is now open...
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If I Would OWN a Company, WHAT Skills Would I Expect From MY Workers In 21st Century!? | LEARNing To LEARN

If I Would OWN a Company, WHAT Skills Would I Expect From MY Workers In 21st Century!? | LEARNing To LEARN | Content curation | Scoop.it

Because of ICT there are sooooo many NEW possibilities to use with the computers and the internet. Just imagine that a company owner should employ people for each special application, NO WAY! (S)He wouldn’t have enough money to afford it!!! So it is necessary that the 21st Century worker/employee would be an all-rounder! An all-rounder WHO comes straight out of school and from whom the business/workforce could profit directly!!!


 

Learn more:

 

https://gustmees.wordpress.com



Via Gust MEES
Violeta Garcia's curator insight, November 6, 2015 7:01 AM

#SCEUNED15

Jerry Busone's curator insight, November 6, 2015 8:52 AM

Some good insight about working in the 21st century

Michelle Gilstrap's curator insight, November 7, 2015 11:02 AM

Adding in the computer skills in database management and I think you have it.

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Step by Step Instructions to Use Facebook Lead Ads

Step by Step Instructions to Use Facebook Lead Ads | Content curation | Scoop.it
Do you run lead generation campaigns? In this article, you'll discover how to create lead ads on Facebook.
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Tech Thursday: Speaking to your computer Part 2: Free speech recognition with Google Docs | Dyslexia Action

Tech Thursday: Speaking to your computer Part 2: Free speech recognition with Google Docs | Dyslexia Action | Content curation | Scoop.it
In the second part of a series on speaking to your computer we will look at a free option using Google Docs.
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12 Collaboration Tools for Your Remote Team

12 Collaboration Tools for Your Remote Team | Content curation | Scoop.it

If you manage a remote team, you know how important technology's role is to your success. See how these 12 software for distance workers can help to coordinate assets, clarify project details, and make virtual management a breeze.

The traditional "workplace" has been redefined by high-speed internet, collaborative technology, and the need to be in 5 places at once.

Coordinating assets, project details, and responsibilities doesn't have to be difficult. There are countless solutions that will meet your remote team's unique needs. 

These 12 tools for distance workers stand out because of their flexibility, ease of use, and overall exceptional functionality. Read more: click image or title.

 

 


Get your Free Business Plan Template here: http://bit.l/1aKy7km


Via Marc Kneepkens
Marc Kneepkens's curator insight, December 21, 2015 8:53 AM

These tools will become more important as we go into working with #teams all over the world and from different locations while traveling.

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31 Sensational Social Media Marketing and PR Stats and Facts

31 Sensational Social Media Marketing and PR Stats and Facts | Content curation | Scoop.it
Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities. As noted below, the money is following that belief: social media now accounts for about 11% of all digital marketing outlays, and spending on social media marketing will total nearly $10 billion this year.

Still, marketers sometimes struggle with strategy, tactics, and measurement in social media marketing. Here are five actionable takeaways from the two-and-a-half dozen noteworthy social media marketing and PR statistics and facts presented below:

Via Brian Yanish - MarketingHits.com
Jeff Domansky's curator insight, December 24, 2015 10:46 PM

Here's a useful set of social marketing stats.

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Here's how Amazon plans to run your home with Internet of Things - Phoenix Business Journal

Here's how Amazon plans to run your home with Internet of Things - Phoenix Business Journal | Content curation | Scoop.it
Two months after Amazon (Nasdaq: AMZN) announced a platform to connect appliances to the internet, Amazon Web Services’ Internet of Things is out of beta and available to customers.


The platform – similar to offerings from Microsoft (Nasdaq: MSFT) and IBM – can command smoke alarms and fitness trackers from computers.


Moreover, it extends far beyond the home; it can monitor and manage critical infrastructure such as wastewater treatment facilities and wind turbines.


The Internet of Things, as it is known, is big industry for tech companies working to connect devices to the cloud. Microsoft – which estimates there will be 30 billion connected devices by 2020 – launched in the space last year with its Azure platform. Google-owned home automation company Nest, which makes smart thermostats and other connect devices, announced earlier this year plans to open a Seattle-area engineering center and hire 100 employees....


Via Jeff Domansky
Jeff Domansky's curator insight, December 23, 2015 2:19 PM

Won't be long before the connected home takes over a lot of your life.

Jeff Domansky's curator insight, December 23, 2015 2:23 PM

Won't be long before the connected home takes over a lot of your life.

Marco Favero's curator insight, December 24, 2015 4:42 AM

aggiungere la vostra comprensione ...

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Google Drive Tips and Tricks - Appirio

Google Drive Tips and Tricks - Appirio | Content curation | Scoop.it
Whether you use Google Apps for work or personal use (or both), you likely know how much more efficient and organized they can make your life.
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Conversion Lift: Helping Marketers Better Understand the Impact of Facebook Ads

Conversion Lift: Helping Marketers Better Understand the Impact of Facebook Ads | Content curation | Scoop.it
Conversion Lift: Helping Marketers Better Understand the Impact of Facebook Ads
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25 Social Media Facts For The End of 2015

25 Social Media Facts For The End of 2015 | Content curation | Scoop.it
Social media has become a standard channel of communication for consumers. In the past few years, it has gained significant growth as a legit media outlet and has begun to eclipse some out-of-date outlets like TV as a more desirable channel for getting media content into viewer’s consciousness.

Via Brian Yanish - MarketingHits.com
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How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy

How to Pick the Best Content Marketing Tools for your 2016 Content Marketing Strategy | Content curation | Scoop.it
To remain competitive, brands have become increasingly focused on creating a higher quantity of content, while still striving to maintain quality. Unfortunately, the quantity and quality struggle is real for so many B2B and B2C marketers alike.

Along with finding the right people and creating a sound content strategy, there is the matter of finding the right tools to integrate with your process and help you reach your goals. With the help of Alan Belniak (Content Marketing Manager and Social Media Lead at Alignable), we reviewed 12 of today’s top content marketing tools to save you the legwork.

Via Brian Yanish - MarketingHits.com
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How to Utilize LinkedIn’s New Messaging Platform

How to Utilize LinkedIn’s New Messaging Platform | Content curation | Scoop.it
LinkedIn just did something brilliant.
And if you pay attention to what I’m about to tell you, it’s going to make selling on the world’s largest social network for professionals much easier – and fun – as a result.

Via Brian Yanish - MarketingHits.com
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An Inside Look: Steve Jobs Teaches Business Strategy 101

An Inside Look: Steve Jobs Teaches Business Strategy 101 | Content curation | Scoop.it

With some ingenious strategy, Steve Jobs and his team took about 15 years to transform Apple into the most valuable company in the world.

 

But while we are all witness to the end result, there was a lot of research and heavy thinking that went into developing that strategy. What if we could get a behind-the-scenes glimpse at the Apple visionary at work?

 

We can.


Via The Learning Factor
Eloquens's curator insight, November 8, 2015 7:07 PM

This is unmissable!

Jean-Guy Frenette's curator insight, November 13, 2015 9:24 AM

PDGPlan

Cascade Strategy's curator insight, November 22, 2015 5:29 PM

Steve Jobs and his team took about 15 years to transform Apple into the most valuable company in the world.


Remember: Good data can lead to good decisions but you also need experience and vision.


Here are 4 lessons for you and your business:


1. You need a combination of market research, proven experience, and great vision.

2. Simplify.

3. Turn your customer needs and desires into your USP.

4. Never stop learning.

 

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Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads

Facebook Offers New Tools To Measure Foot Traffic, Dynamically Use Location In Ads | Content curation | Scoop.it
Facebook is launching two related products for local businesses. One is a free analytics tool called “Local Insights” that shows small business owners foot traffic around their stores. The other is an update to Local Awareness Ads that enables businesses with at least five locations to dynamically make their Facebook campaigns more locally relevant.

The latter capability allows brands and multi-location businesses to leverage the data already in their individual location Pages to dynamically feed business or store locations (and related data) into Local Awareness Ads. In the event it’s not immediately obvious, this provides a powerful reason to create location Pages if brands don’t already have them.

Via Brian Yanish - MarketingHits.com
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5 Lesser Known Facebook Page Features for Marketers

5 Lesser Known Facebook Page Features for Marketers | Content curation | Scoop.it
Do you manage a Facebook page for your business? In this article, you'll discover five lesser known Facebook Page features for marketers.
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