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Digitas hires James Whatley as strategy partner to add ‘different dimension’ to team

Digitas has appointed former Ogilvy UK strategy partner in the same role to power up the team's mobile insights and bridge the product and technology teams.
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Following defeat of Brexit deal, what's the best way forward for the country?

Following defeat of Brexit deal, what's the best way forward for the country? | Digitas press | Scoop.it
The government has survived a vote of no confidence, but the future of the UK looks as uncertain as ever. Here, industry leaders weigh in on the right course of action to take.
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Movers and Shakers: Wunderman Thompson, Peugeot, JCDecaux and more

Movers and Shakers: Wunderman Thompson, Peugeot, JCDecaux and more | Digitas press | Scoop.it
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry.
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Digitas swoops for Havas' Matt Holt as strategy chief

Digitas swoops for Havas' Matt Holt as strategy chief | Digitas press | Scoop.it
Appointment completes UK agency's new leadership team.
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The economics of DTC forces rethink | WARC

The economics of DTC forces rethink | WARC | Digitas press | Scoop.it
Mahabis, the upmarket slipper maker and one time DTC (direct-to-consumer) poster child is in administration, but, says David Carr of Digitas, the brand began with a business model rather than a product – and other DTC brands are also feeling the pinch.
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Pitch Update: Lidl, Just Eat, AG Barr, AA and more

Pitch Update: Lidl, Just Eat, AG Barr, AA and more | Digitas press | Scoop.it
It's a busy end to 2018 for a select few ad agencies that are chasing two of the biggest accounts of the year.
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Butlin’s Appoints Leo Burnett to Reposition the Iconic Family Seaside Break Brand | LBBOnline

Butlin’s Appoints Leo Burnett to Reposition the Iconic Family Seaside Break Brand | LBBOnline | Digitas press | Scoop.it
Little Black Book, Butlin’s Appoints Leo Burnett to Reposition the Iconic Family Seaside Break Brand. Publicis Groupe agencies Digitas and MSL will support with CRM and PR retrospectively
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From sexual harassment to suffocated self-confidence: learnings from BloomFest

From sexual harassment to suffocated self-confidence: learnings from BloomFest | Digitas press | Scoop.it
BloomFest lifted the lid on the reality of the barriers still faced by women in the creative industries.
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Marketers' Roundtable: What’s Next for Ad Blocking in the UK? - eMarketer Trends & Interviews

Marketers' Roundtable: What’s Next for Ad Blocking in the UK? - eMarketer Trends & Interviews | Digitas press | Scoop.it
Industry experts weigh in on the magnitude of ad blocking, whether technology can solve the problem and the effects of GDPR.
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Publicis Groupe chief Sadoun highlights strength of UK business despite Brexit concerns

The UK will remain a key market for Publicis Groupe regardless of what happens with Brexit, its chief executive Arthur Sadoun has said, stating his belief in the country and in the local team leading the world’s third-largest advertising agency network.
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DMA | DMA Awards | Award | DMA Awards Shortlist 2018

DMA | DMA Awards | Award | DMA Awards Shortlist 2018 | Digitas press | Scoop.it
The DMA Awards judges, the toughest in the business, have spoken.
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How marketers can better leverage the Amazon opportunity

As Amazon, the second company to breach the trillion-dollar mark, continues its march towards global dominance in ever-expensing sectors, marketers cannot afford not to look at the potential opportunity or threat that it presents their own brand aspirations.
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Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more

Movers and shakers: Digitas, Wonderhood Studios, BBH, M&S, AMV and more | Digitas press | Scoop.it
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry
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The evolving dynamics of the direct-to-consumer market | WARC

The evolving dynamics of the direct-to-consumer market | WARC | Digitas press | Scoop.it
Looks at how direct-to-consumer brands are shaking up retail and disrupting consumer packaged goods by raising the consumer expectations that all brands must meet.

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shots.net - Holt to join Digitas, as new executive line up is revealed

shots.net - Holt to join Digitas, as new executive line up is revealed | Digitas press | Scoop.it
shots - The World's most creative advertising, TV commercials, music videos, short films and animation. shots showcases the creative talent in the international advertising industry. Also contains news and clips from across the globe.
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Voice Search Is Replacing Keyword Data

Voice Search Is Replacing Keyword Data | Digitas press | Scoop.it
With big increases in search done through conversational voice commands, data that brands rely on from SEO and keywords could become a thing of the past.
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Bandersnatch: Programmatic product placement could be just around the corner for Netflix

Bandersnatch: Programmatic product placement could be just around the corner for Netflix | Digitas press | Scoop.it
Over the festive break, my Facebook feed filled up with people talking about Black Mirror: Bandersnatch. Being on holiday, I didn’t pay much attention to what they were talking about. I was limiting my online time and I was in no hurry to watch anything. But now, I’m back. I’m reconnected. And I get it. …
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Top Campaigns 2018: the ads we loved this year

From Elton John in a rap battle, to superhero cheeses and an orange alpaca, here are 50 of the best fmcg adverts from the past year
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Leo Burnett lands Butlin’s creative account ahead of brand overhaul

Butlin’s creative account has gone to Leo Burnett, ending its seven-year relationship with independent ad agency Now, as the brand forges ahead with a five-year transformation plan.
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2018 Effective Mobile Marketing Awards shortlist revealed | Mobile Marketing Magazine

2018 Effective Mobile Marketing Awards shortlist revealed | Mobile Marketing Magazine | Digitas press | Scoop.it
The shortlist for the 2018 Effective Mobile Marketing Awards has been announced. There are over 100 shortlisted campaigns across 28 categories. The winners will be announced at an Awards Ceremony in London on 15 November. To reserve your place at the Awards Ceremony, click here .
Most Effective Mobile-first Service Debenhams, Mobify and Sapient – Debenhams Mobify Progresssive Web App Merck Animal Health and Creative Digital Agency – My Vet Offers The Bridge Digital, News UK – The Times and Sunday Times v-Studio
Most Effective B2C App Adnams and Immersive Studios – The Adnams Ghost Ship Game Campaign Argos and Apadmi – My Argos Card App Domino’s Pizza UK & ROI and Future Platforms – Domino’s Pizz
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2018 Effective Mobile Marketing Award winners revealed | Mobile Marketing Magazine

2018 Effective Mobile Marketing Award winners revealed | Mobile Marketing Magazine | Digitas press | Scoop.it
The winners in all 34 categories, including four People’s Choice Awards, were revealed at an Awards Ceremony in London this evening, attended by over 200 representatives from brands, agencies and mobile marketing firms. Brands honoured for their work this evening included Very.co.uk, who, along with their agency Fetch picked up three awards, including the Grand Prix for their Christmas 2017 campaign. The campaign set out to outsmart the big-spending competition by reaching consumers on their mobile screens, something they did with great success. Fetch picked up another two awards for their Words Chosen Well campaign with The Telegraph, whose goal was to build the next generation of loyal Telegraph readers by connecting data and editorial, and using
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How programmatic can unlock the power of AI

Though artificial intelligence is an undeniable tool in the advertising industry, questions – and indeed hesitations – remain around its effectiveness. The Drum in partnership with Trade Desk addressed the evolution of AI around a brunch roundtable with leading industry luminaries, discussing its uses, challenges and the ways in which advertisers can benefit from implementing machine learning as a wider strategy.
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'We’re open for business': BBC's Upfronts demystifies its ad offering

'We’re open for business': BBC's Upfronts demystifies its ad offering | Digitas press | Scoop.it
Publishers with less obvious digital commercial offerings will get the most value from the IAB Upfronts.
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2018 Effective Mobile Marketing Awards shortlist revealed | Mobile Marketing Magazine

Most Effective B2C App
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