WHY IT MATTERS: Digital Transformation
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Customer experience is everything: retailers have so much work to do to meet customer expectations via @PWC survey

Customer experience is everything: retailers have so much work to do to meet customer expectations via @PWC survey | WHY IT MATTERS: Digital Transformation | Scoop.it

Know what it takes to deliver the kind of experience that keeps customers coming back.

Farid Mheir's insight:

WHY IT MATTERS: creating great customer experiences seems to be the next big thing in digital transformation of retail stores. This survey from PWC provides insights into expectations and benefits of providing great experiences.

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WHY IT MATTERS: Digital Transformation
Going digital in your business? I select the best posts and highlight the reasons why it matters. Like it? Click "recommend" + register to get the digest in your inbox: http://fmcs.digital/newsletter-signup/
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The Best Mind Mapping Software in 2019 and useful links to help get you started with useful tool to capture notes and summarize complex ideas #software

The Best Mind Mapping Software in 2019 and useful links to help get you started with useful tool to capture notes and summarize complex ideas #software | WHY IT MATTERS: Digital Transformation | Scoop.it

Mind mapping is a creative exercise that begins when you write down a central idea or theme, then draw lines that branch out into new "nodes," each with a new word or idea that's related to the first.

Simple enough. And you can certainly mind map on a blank piece of paper, but digitalizing the process lends convenience and flexibility to the process. With a digital mind map, you're not confined to the size of your paper and can easily move ideas around with little effort.

We tested dozens of mind mapping tools, and here we'll present the 11 best to help you decide which is right for mapping that mind of yours.

Farid Mheir's insight:

WHY IT MATTERS; I find mind mapping a useful tool and this article and the other one referenced will help you get started.

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When surveillance meets incompetence- how an unsecured database of camera feeds and facial recognition data has exposed millions of private data in China may be a sign of things to come in the futu...

When surveillance meets incompetence- how an unsecured database of camera feeds and facial recognition data has exposed millions of private data in China may be a sign of things to come in the futu... | WHY IT MATTERS: Digital Transformation | Scoop.it

Last week brought an extraordinary demonstration of the dangers of operating a surveillance state — especially a shabby one, as China’s apparently is. An unsecured database exposed millions of records of Chinese Muslims being tracked via facial recognition — an ugly trifecta of prejudice, bureaucracy and incompetence.

Farid Mheir's insight:

WHY IT MATTERS: China is using facial recognition to monitor its citizens, this is a well documented fact. Unfortunately, not all the steps required to protect this very private information are being taken, as evidenced by this article. This raises again the importance of security to be built into our every activities, especially those that involve government or security activities.

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Don’t Toss That Bulb, It Knows Your Password: explains how connected devices such as lightbulbs know much about you even after the end of their useful life #IOT #privacy #security

Don’t Toss That Bulb, It Knows Your Password: explains how connected devices such as lightbulbs know much about you even after the end of their useful life #IOT #privacy #security | WHY IT MATTERS: Digital Transformation | Scoop.it

Whether it was here on Hackaday or elsewhere on the Internet, you’ve surely heard more than a few cautionary tales about the “Internet of Things” by now. As it turns out, giving every gadget you own access to your personal information and Internet connection can lead to unintended consequences. Who knew, right? But if you need yet another example of why trusting your home appliances with your secrets is potentially a bad idea, [Limited Results] is here to make sure you spend the next few hours doubting your recent tech purchases.

Farid Mheir's insight:

WHY IT MATTERS: the article explains how this team has successfully retrieved private information from discarded connected devices. It raises concerns about the disposal of connected products which, has everyone knows, will soon included pretty much everything in our homes and offices, from lightbulbs to refrigerators.

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Better Together: Humanity + Machine Learning is a video from @a16z that reviews examples of innovative solutions and #startups where #AI #machineLearning and other advanced technologies enhance hum...

Better Together: Humanity + Machine Learning is a video from @a16z that reviews examples of innovative solutions and #startups where #AI #machineLearning and other advanced technologies enhance hum... | WHY IT MATTERS: Digital Transformation | Scoop.it

Artificial intelligence has not only become an international arms race, competition has now heated up as companies look to adopt machine learning/deep learning at an unprecedented pace. But the conversation about AI has largely focused on pitting humanity against AI, instead of what happens when we bring together humans *with* AI. In this talk by a16z operating partner Frank Chen, given at the annual a16z Summit, Chen goes beyond the hype to look forward at how AI and automation will augment, enhance, create, and yes, replace humans…. but also highlighting what it is that makes us human to begin with.

Farid Mheir's insight:

WHY IT MATTERS: there are already a number of usable applications for AI in use today in organizations worldwide, large and small. This is one good list from a16z in an easy to listen video with great examples of innovative startups in the field.

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27 Incredible Examples Of AI And Machine Learning In Practice via @Forbes

27 Incredible Examples Of AI And Machine Learning In Practice via @Forbes | WHY IT MATTERS: Digital Transformation | Scoop.it

Every day there seems to be a new way that artificial intelligence (AI) and machine learning is used behind the scenes to enhance our daily lives and improve business for many of today’s leading companies. Here are 27 amazing, and practical examples of AI and machine learning.

Farid Mheir's insight:

WHY IT MATTERS: there are already a number of usable applications for AI in use today in organizations worldwide, large and small. This is one good list from Forbes.

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Most popular programming language frameworks and tools for machine learning via @Oreilly #AI #machineLearning #BigData

Most popular programming language frameworks and tools for machine learning via @Oreilly #AI #machineLearning #BigData | WHY IT MATTERS: Digital Transformation | Scoop.it

More than 1,300 people mainly working in the tech, finance and healthcare revealed which machine-learning technologies they use at their firms, in a new O'Reilly survey.

Farid Mheir's insight:

WHY IT MATTERS: frameworks tools and technologies for machine learning have evolved very rapidly and play in big part in making AI a reality.

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Must read: Report on Email Marketing Trends provides tools and technologies to craft email subject, content, & personalization using machine learning via @pure360 @smartInsights #Marketing #AI #mus...

Must read: Report on Email Marketing Trends provides tools and technologies to craft email subject, content, & personalization using machine learning via @pure360 @smartInsights #Marketing #AI #mus... | WHY IT MATTERS: Digital Transformation | Scoop.it

Average open rates are between 15% and 25% range, depending on industry, so for the 75% to 85% of recipients who do not open any given email they receive, the subject line IS the email. The ultimate email marketing guide is free to discover the trends that will impact email marketing in 2019.

Farid Mheir's insight:

WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report are all the tools available that include AI and machine learning technologies to help craft the best content.

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Opportunities and tools for AI across the customer lifecycle are many says recent report on Email Marketing Trends 2019 via @pure360 @smartInsights #Marketing #AI

Opportunities and tools for AI across the customer lifecycle are many says recent report on Email Marketing Trends 2019 via @pure360 @smartInsights #Marketing #AI | WHY IT MATTERS: Digital Transformation | Scoop.it

Beyond the world of email marketing in the wider world of business, the impact of Artificial Intelligence (AI) on productivity and employment has risen to prominence in the last two plus years as more affordable systems have become available from vendors. This has naturally prompted marketers to review the potential marketing applications of AI. To answer this question, in our guide to marketing applications of AI , Smart Insights has reviewed the opportunities and tools for AI across the customer lifecycle. This report highlights the critical trends and techniques that will help you transform your brand-customer relationships using the most powerful channel in your marketing mix: email!

Farid Mheir's insight:

WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the role that AI plays in the creation and delivery of email campaigns in the coming years.

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Finding the right mix of email+SEO+ads+content is key to getting ROI says recent survey on Email Marketing Trends 2019 via @pure360 @smartInsights #Marketing #AI

Finding the right mix of email+SEO+ads+content is key to getting ROI says recent survey on Email Marketing Trends 2019 via @pure360 @smartInsights #Marketing #AI | WHY IT MATTERS: Digital Transformation | Scoop.it

In 2019, email marketing remains one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends, best practice techniques, and technologies for email marketing remains extremely important. Our recent Managing Digital Marketing in 2019 report shows that over two-thirds of marketers rated email marketing as providing the highest or medium return-on-investment (ROI) when compared to other channels.

Farid Mheir's insight:

WHY IT MATTERS: a recent survey provides numerous insights into email marketing tools and techniques. A great reference with numerous examples, tools and technologies. One highlight of the report is the importance / ROI of email but also ads, SEO and content marketing: there is no silver bullet but rather a good mix of solutions.

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10 top #retail executives on the state of the industry as heard during #shoptalk19- the trend is clear, stores and their employees must change to remain relevant in the #digital world #noRetailArma...

10 top #retail executives on the state of the industry as heard during #shoptalk19- the trend is clear, stores and their employees must change to remain relevant in the #digital world #noRetailArma... | WHY IT MATTERS: Digital Transformation | Scoop.it

The role of a chief executive requires vision above all else. At Shoptalk, execs from Gap, Macy's, Nordstrom, Lowe's and a host of disruptors offered insights from a unique industry perch.

Farid Mheir's insight:

WHY IT MATTERS: this is a good sample of some of the key points heard at Shoptalk 2019 last week as it relates to the challenges established retailers face today and the transformation they are all embarking on.

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MIT report explores the next-gen powers of AI for organizations to harness #AI technology and integrate it seamlessly into their #CRM via @MITTechReview

MIT report explores the next-gen powers of AI for organizations to harness #AI technology and integrate it seamlessly into their #CRM via @MITTechReview | WHY IT MATTERS: Digital Transformation | Scoop.it

The golden era of AI is here. But how can organizations best harness the technology and integrate it seamlessly into their CRM? This MIT report explores the next-gen powers of AI for CRM. Download the whitepaper for a deep dive on how Salesforce Platform, embedded with Einstein, turns customer data into predictive insights to deliver the most personalized, intelligent experiences for both customers and employees.

Farid Mheir's insight:

WHY IT MATTERS: this report presents some interesting use case where AI and Big Data are leveraged to automate and extend marketing capabilities for well known retailers and manufacturers.

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State of eCommerce - The Future of Ecommerce in 2019: 10 Insights from the Leaders & Data via @shopify @AaronOrendorff

State of eCommerce - The Future of Ecommerce in 2019: 10 Insights from the Leaders & Data via @shopify @AaronOrendorff | WHY IT MATTERS: Digital Transformation | Scoop.it

“No industry,” wrote Harvard Business Review at the close of 2018, “is failing faster than retail.” At risk of contradicting the Crimson: bullshit. Sweeping proclamations make for great sound bites and (scholarly) clickbait. But the truth? Not so much.

At the opposite extreme lay headlines trumpeting “voice-search buying,” “Instagram-worthy pop-ups,” and “VR-enabled O2O experiences.”

What the data shows — and what the leaders we spoke to from brands at the forefront said — isn’t that retail is failing nor that success is tied to innovation for innovation’s sake. Instead, it points to the now unignorable center of commerce: customer choice. What is the future of ecommerce for 2019 and beyond? 10 insights offer the answer:
Ecommerce v Retail: The Dichotomy Ends
DTC Emerges as Commerce’s Future
More than “Digitally Native” Tactics
Content Becomes the Holy Grail of Growth
Physical and Digital Solidify Their Relationship
Social Commerce Evolves or Limps to the Grave
Channels Must Deliver on Their Promises
Mobile Buying Is (Almost) the New Normal
Micro-Moments Win or Lose Conversions
International Ecommerce Expands to the East

Farid Mheir's insight:

WHY IT MATTERS: full of insights and analysis and data on the state of eCommerce in 2019.

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Google Glass Isn’t Dead; It’s the Future of Industry in 2019 and may prove a game changer anywhere step-by-step instructions are essential #AR #Manufacturing #Retail

Google Glass Isn’t Dead; It’s the Future of Industry in 2019 and may prove a game changer anywhere step-by-step instructions are essential #AR #Manufacturing #Retail | WHY IT MATTERS: Digital Transformation | Scoop.it

Google Glass lived a short, sad life. And when you look back, it feels like a bit of a dream. But the dream isn’t over yet, because Glass has found itself an industrial career.

Farid Mheir's insight:

WHY IT MATTERS: it looks like the next time will be better with a focus on business applications rather than personal life. Listen to the video that Boeing has produced where they used Glass to help assembly of wire bundles in airplanes using heads-up display in Google Glass: impressive.

https://9to5google.com/2017/07/18/google-glass-enterprise-edition-officially-announced-with-multiple-upgrades-video/ 

I can see many more applications in transportation, order delivery, manufacturing, and maybe even retail where repairs or service require some form of step-by-step process to complete the work. Expect this in 2019.

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Bringing #agile to customer support shows just how fundamental new lean and lightweight approaches are to digital transformation of business units via @McKinsey

Bringing #agile to customer support shows just how fundamental new lean and lightweight approaches are to digital transformation of business units via @McKinsey | WHY IT MATTERS: Digital Transformation | Scoop.it

Early adopters of agile customer support are achieving impressive performance gains by empowering frontline workers to excel as team-based problem solvers.

Farid Mheir's insight:

WHY IT MATTERS: the agile approach has been popular in software engineering and other technical groups within startups. However, as this article shows, agile can and should be applied everywhere in the organization. Here they describe how it used successfully in customer service. The concept is simple: empower your resources to be autonomous, work in small teams that have ownership and give them the digital tools they need to work end to end.

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Digital transformation remains technology-driven says @Altimeter "State of Digital Transformation" 2019 annual update #sad #whenWillWeLearn #digitalTransformation

Digital transformation remains technology-driven says @Altimeter "State of Digital Transformation" 2019 annual update #sad #whenWillWeLearn #digitalTransformation | WHY IT MATTERS: Digital Transformation | Scoop.it

Altimeter's annual 'State of Digital Transformation' research documents the constantly evolving enterprise. Our research captures the shifts and trends shaping modern digital transformation.

Farid Mheir's insight:

WHY IT MATTERS: this annual survey let's corporation compare their digital transformation efforts to others. Unfortunately it seems that digital still equals technology for many, even though the main recommendations of leaders in the field remain focussed on people and process. Oh well...

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"JUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI"'s curator insight, March 9, 7:54 AM

ビアグラJUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI,AGEN VIAGRA,PUSAT VIAGRA,JUAL VIAGRA,VIAGRA ECERAN Ini adalah Obat yang berfungsi Untuk membantu mempertahankan ereksi yang cukup keras

Mohammad Miraz Ul Islam's curator insight, March 11, 5:31 AM
Kevin Armstrong's curator insight, March 15, 8:49 AM
Digital Transformation insights is obvious in marketing but the strides made are staggeringly underplayed in the construction industry. From planning to site prep to finished integration into a community. Tools are being developed to make these areas manageable in smaller firms, as well as larger.
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The store is not a store anymore but rather a combo of showroom + education + service a evidenced by the Raspberry Pi opening of its first experiential retail store

The store is not a store anymore but rather a combo of showroom + education + service a evidenced by the Raspberry Pi opening of its first experiential retail store | WHY IT MATTERS: Digital Transformation | Scoop.it

The U.K.-based foundation is looking to reach a broader audience through its first brick-and-mortar location.

Farid Mheir's insight:

WHY IT MATTERS: as Apple first popularized, the store is a combination of showroom space, education area, and customer service. What's missing? Buying products. Buying products is something you do online, not in store. This has profound impact on technologies that are required in the store. No longer is a POS sufficient, now you need mobile sales rep devices to inform about products and combinations, high speed wifi to power sensors / capture camera feeds / perform analytics / deliver screen content / enable user device connection to the internet, dynamic displays, ecommerce pick & return, smart displays/mirrors, etc.

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"JUAL VIAGRA ASLI DI JAKARTA,VIAGRA ASLI"'s curator insight, March 10, 12:33 AM

"TITAN GEL GOLD ASLI DI JAKARTA"

Obat Oles Titan Gel adalah salah satu merek terbaik dan paling terkemuka. Titan Gel Herbal juga merupakan produk yang paling populer di seluruh dunia saat ini. Obat disfungsi ereksi seperti Viagra, Cialis dan levitra hanya dapat membuat anda ereksi, tetapi tidak dapat meningkatkan kepuasan secara keseluruhan dan ukuran penis Anda. Berbeda dengan Titan Gel Herbal ini tidak hanya meningkatkan kualitas ereksi, tetapi juga meningkatkan hasrat seksual dan kenikmatan seksual bagi pria dan pasangannya.

Mohammad Miraz Ul Islam's curator insight, March 11, 5:31 AM
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Five AI Solutions Transforming B2B Marketing: automated emails & predictive analytics can act as a force multiplier for #B2B #marketing teams #AI

AI offers a helping digital hand to overburdened B2B marketing departments.

Farid Mheir's insight:

WHY IT MATTERS: we all wonder how we will ever apply AI into our daily activities given how complex it is to develop AI and the lack of resources on the market. But the same way you don't need to know how combustion engines work to drive a car or how HTTP or TCP IP work to search the web on Google, AI will find its way into our everyday tools (think Google assistant) and impact every job on the market. No need to hire an AI dev team in your organization but you need to make sure you use the latest AI-infused tools to gain that advantage.

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The Definitive List Of (Current) #Blockchain Possibilities In #Retail shows that there are many possible ways to innovate that go beyond payment via @forbes @NikkiBaird #innovation

The Definitive List Of (Current) #Blockchain Possibilities In #Retail shows that there are many possible ways to innovate that go beyond payment via @forbes @NikkiBaird #innovation | WHY IT MATTERS: Digital Transformation | Scoop.it

Between Initial Coin Offerings, new patents being announced, and new pilots being initiated, seemingly every day, blockchain-related activity is exploding. Here is the latest round up of developments that apply to retail.

Farid Mheir's insight:

WHY IT MATTERS: blockchain has a negative aura since the bitcoin debacle but it doesn't change the fact that it represents a a major technology breakthough that should be considered by retailers that face issues in a number of use cases - way beyond payment. For example, product traceability in the food business or personalized coupons represent low hanging fruits that companies are starting to address by providing new solutions that leverage the blockchain.

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Gartner Magic Quadrant for Content Services Platforms 2018 #CSP via @Gartner @Alfresco

Gartner Magic Quadrant for Content Services Platforms 2018 #CSP via @Gartner @Alfresco | WHY IT MATTERS: Digital Transformation | Scoop.it

CSPs are integrated platforms that provide content-focused services, repositories, APIs, solutions and business processing tools to support digital business and transformation. Typical CSP use cases include document management, back-office processes, business process applications, records management and team productivity. A CSP has its own repository. CSP services and data may also integrate with external, non-native repositories and applications through prebuilt connectors, API

development or prepackaged integrations. CSPs have web, desktop and mobile app interfaces that let users navigate through and work with the different content services. The platforms may also offer prebuilt solutions for vertical and horizontal content processes such as case management, legal matter management, contract management and many more. CSPs are available on-premises, as hosted services, in the cloud (SaaS and/or PaaS) or in hybrid architectures that combine cloud and on-premises storage and/or services.

Farid Mheir's insight:

WHY IT MATTERS: I was surprised to see Alfresco still alive. Looks like they are now niched in this category of products focussed on content management. Looking into it further you will find that there are use cases that mandate such tools and technologies, such as data governance and in that context these tools are very useful.

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2019 Magic Quadrant for Analytics & BI Platforms @Gartner #BI #Analytics #BigData

2019 Magic Quadrant for Analytics & BI Platforms @Gartner #BI #Analytics #BigData | WHY IT MATTERS: Digital Transformation | Scoop.it

Gartner has recognized ThoughtSpot as a Leader in the 2019 Magic Quadrant for Analytics and BI Platforms. ThoughtSpot’s search and AI-driven analytics platform makes it easy for anyone to get insights in seconds.

Farid Mheir's insight:

WHY IT MATTERS: tools for BI and analytics remain more popular than ever. Microsoft claims the top spot again and given the large penetration of Microsoft in organizations with office365 I find it hard to believe when their solutions are not used more than they are...

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#Shoptalk2019 Reveals 75 Ways #Retail Will Change in the Next Decade - they are all #trends to watch closely and experiment with in the coming years

#Shoptalk2019 Reveals 75 Ways #Retail Will Change in the Next Decade - they are all #trends to watch closely and experiment with in the coming years | WHY IT MATTERS: Digital Transformation | Scoop.it

It’s an incredibly exciting time to be working in the retail industry. Ten years from now, consumers will look back and say: “Did shopping really look like that in 2019?”

Farid Mheir's insight:

WHY IT MATTERS: one page, 75 elements that will transform retail in coming years, most are technology-driven. Shoptalk conference is all about those.

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SoftBank’s next bet: $940M into #autonomousDelivery startup Nuro is along same lines as what UBER has received in funding - why it may not mean that you will soon see self-driving delivery vehicles...

SoftBank’s next bet: $940M into #autonomousDelivery startup Nuro is along same lines as what UBER has received in funding - why it may not mean that you will soon see self-driving delivery vehicles... | WHY IT MATTERS: Digital Transformation | Scoop.it

Nuro, the autonomous delivery startup, has raised $940 million in financing from the SoftBank Vision Fund, a whopping amount that will be used to expand its delivery service, add new partners, hire employees and scale up its fleet of self-driving bots. Nuro has raised more than $1 billion.

Farid Mheir's insight:

WHY IOT MATTERS: fast & cheap delivery is the last issue to solve for eCommerce. This massive investment means that the technology will get deployed more widely. Unfortunately, as opposed to UBER, the company must manufacture deploy and manage the fleet of vehicle, which means that you will not it Nuro explode on the market in a few years like UBER did in the past 5 years. 

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The Best Screen Recording Software in 2019

The Best Screen Recording Software in 2019 | WHY IT MATTERS: Digital Transformation | Scoop.it

Text isn't always an efficient way to deliver instructions, describe problems, or share knowledge. Writing out descriptions can take significantly longer than just showing someone your screen. But you're usually not standing next to the person or people who need to see your screen.

Farid Mheir's insight:

WHY IT MATTERS: a great collection of tools that I always struggle to find when I need them, some free, some not. 

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NeXus Portal Solutions's curator insight, March 2, 9:30 AM
What a great utility!
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Amazon Showroom lets you customize furniture in a virtual living room is an attack on the retail store #showroom & provides new twist on the use of #AR #VR by IKEA, Wayfair Google Apple and Canadia...

Amazon Showroom lets you customize furniture in a virtual living room is an attack on the retail store #showroom & provides new twist on the use of #AR #VR by IKEA, Wayfair Google Apple and Canadia... | WHY IT MATTERS: Digital Transformation | Scoop.it

Amazon quietly rolled out Amazon Showroom, a tool that lets you place furniture in a virtual living room, making online furniture shopping more visual.

Farid Mheir's insight:

WHY IT MATTERS: sales of furniture online is difficult because it is difficult to visualize the product in your environment. At least in the store you can view the product in a fake setting (think IKEA rooms you have to travel through during your shopping trip). Augmented Reality has been tried to enhance paper catalogues in the past but now Amazon is trying to leverage 3D directly within their online store to help you decide if that table and sofa go well together. This is obviously a test and the links below should provide you with additional food for thought on the matter.

 

Hubstair a startup that helps retailers do a bit what Amazon showroom does: https://www.hubstairs.com/ 

http://fmcs.digital/blog/canadian-tire-enhances-2016-paper-catalogue-via-augmentedreality/ 

http://fmcs.digital/blog/google-project-tango-demonstrates-how-to-buy-wayfair-furniture-in-augmentedreality-ecommerce-googleio/ 

http://fmcs.digital/blog/ikea-2014-catalog-can-view-and-place-furniture-in/ 

http://fmcs.digital/blog/augmented-reality-catalog-places-ikea-furniture-in/

http://fmcs.digital/blog/apple-next-killer-app-may-be-augmentedreality-ikea-demo-and-others-to-come/ 

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Roseni Moraes's curator insight, March 3, 2:48 PM

WHY IT MATTERS: sales of furniture online is difficult because it is difficult to visualize the product in your environment. At least in the store you can view the product in a fake setting (think IKEA rooms you have to travel through during your shopping trip). Augmented Reality has been tried to enhance paper catalogues in the past but now Amazon is trying to leverage 3D directly within their online store to help you decide if that table and sofa go well together. This is obviously a test and the links below should provide you with additional food for thought on the matter.

 

Hubstair a startup that helps retailers do a bit what Amazon showroom does: https://www.hubstairs.com/ 

http://fmcs.digital/blog/canadian-tire-enhances-2016-paper-catalogue-via-augmentedreality/ 

http://fmcs.digital/blog/google-project-tango-demonstrates-how-to-buy-wayfair-furniture-in-augmentedreality-ecommerce-googleio/ 

http://fmcs.digital/blog/ikea-2014-catalog-can-view-and-place-furniture-in/ 

http://fmcs.digital/blog/augmented-reality-catalog-places-ikea-furniture-in/

http://fmcs.digital/blog/apple-next-killer-app-may-be-augmentedreality-ikea-demo-and-others-to-come/ 

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The Future of Retail is Happening Right Now in China and Alibaba is leading the way, opening new store concepts that fuse online & offline, push mobile use and break with standards #omnichannel #ec...

The Future of Retail is Happening Right Now in China and Alibaba is leading the way, opening new store concepts that fuse online & offline, push mobile use and break with standards #omnichannel #ec... | WHY IT MATTERS: Digital Transformation | Scoop.it

In China, the either-or retail equation is being cast aside for New Retail, which merges the best of the in-store and online experiences. To Alibaba, success these days also means helping brands go omnichannel. An increasing number of brands are doing just that, tapping Alibaba’s New Retail tools, erasing the lines between online and offline. 

The key to New Retail is the mobile phone, which provides the critical connection between online and offline retail to consumers. Brands in China have an advantage here because they don’t need to convince consumers to download and use their apps. That’s because they know 500 million consumers already have the Tmall app. “China is moving much faster than the West in this evolution because the Western retail model is built on legacy systems. China’s model is disruptive,” said Frank Lavin, CEO of ExportNow, a company which helps Western brands sell to China. “China does not have the legacy of malls and big-box stores like the West. China has no traditional retail model to defend.”

Farid Mheir's insight:

WHY IT MATTERS: retailers in China are growing fast and exploring new ways to interact with customers through digital means, providing new experiences without the burden of the legacy systems. This article reviews the different solutions Alibaba is exploring to move from being a digital online leader to an omnichannel powerhouse.

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Curated by Farid Mheir
Digital technology consultant. Register to my free email newsletter: http://fmcs.digital/newsletter-signup/