WHY IT MATTERS: Digital Transformation
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WHY IT MATTERS: Digital Transformation
Going digital in your business? I select the best posts and highlight the reasons why it matters. Like it? Click "recommend" + register to get the digest in your inbox: http://fmcs.digital/newsletter-signup/
Curated by Farid Mheir
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Four short links: a #dailyRead via @gnat Nat Torkington

Four short links: a #dailyRead via @gnat Nat Torkington | WHY IT MATTERS: Digital Transformation | Scoop.it
Nat has chaired the O'Reilly Open Source Convention and other O'Reilly conferences for over a decade. He ran the first web server in New Zealand, co-wrote the best-selling Perl Cookbook, and was...
Farid Mheir's insight:

I always find nuggets of information in this daily newsletter that provides me with 4 links worth reading.


WHY THIS MATTERS?

We all get our news from the same spot, this one is different.

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The consumer decision journey via @McKinsey #mustread

The consumer decision journey via @McKinsey #mustread | WHY IT MATTERS: Digital Transformation | Scoop.it
Consumers are moving outside the purchasing funnel—changing the
way they research and buy your products. If your marketing hasn’t changed in response, it should. A McKinsey Quarterly article.
Farid Mheir's insight:

Just realized that I never got around to sharing this most important paper from McKinsey. It is important for anyone concerned with digital transformation because it highlights how digital transforms the way we do things, not just how we do things. 


For example, eCommerce has not only made catalog ordering faster by providing us with a browser on the Internet as opposed to a paper ordering form that must be mailed or faxed in to the retailer office. eCommerce has transformed the way we purchase digital goods such as music and travel, allowing social integration with reviews, comments and suggestions.


McKinsey highlights here how different the process is and moving us away from the funnel metaphor to a never-ending loop that, if all goes well, builds on itself and grows.


Part of the essential reads one must make to understand digital transformation.


Also read:

Interactive tool from Google provides insight into “The Customer Journey to Online Purchase" via @google http://sco.lt/4s8QVd


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Curated by Farid Mheir
Digital technology consultant. Register to my free email newsletter: http://fmcs.digital/newsletter-signup/