Using Scrumban (Scrum + Kanban) for agile marketing - Chief Marketing Technologist | Digital Transformation | Scoop.it
You mentioned that you moved away from a pure Scrum process to a hybrid of Scrum and Kanban — Scrumban — that you felt worked better in your environment. Can you describe the “special blend” that you came up with?

First, I will not take any credit for Scrumban — this concept was introduced to my team at Gogo from Big Visible, who served as a consultant to our company during the agile transition. They helped us think beyond the 2-week sprint cycle into something that was more adaptive to the needs of the business.

Agile, in general consists of many continuous improvement concepts like Kanban, Lean, Extreme Programming, Feature Driven Development, etc. Scrum on its own consists of time-boxes, roles, rituals and backlogs. The idea of Kanban is a lean manufacturing technique, with roots in the Japanese automotive industry, that leverages visualization and pull techniques. Kanban has 3 rules:

Visualize your workflow.
Limit work-in-progress (WIP).
Analyze and improve the process.


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Via CYDigital/marteq.io