Digital Transformation
199 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Sebastian Büttner
Scoop.it!

Instagram testet Einkauf und Bezahlung in der App | WIRED Germany

Instagram testet Einkauf und Bezahlung in der App | WIRED Germany | Digital Transformation | Scoop.it
Instagram testet eine Funktion, mit der das Bildernetzwerk zum Portal für Online-Bezahlung wird.
No comment yet.
Rescooped by Sebastian Büttner from Content Marketing & Content Strategy
Scoop.it!

The key characteristics of a high performing content marketing strategy

The key characteristics of a high performing content marketing strategy | Digital Transformation | Scoop.it
Discover how to boost the performance of your content marketing strategy

Via Stefano Principato
Scooped by Sebastian Büttner
Scoop.it!

How is Digitization Shaping the Way We Experience Events?

How is Digitization Shaping the Way We Experience Events? | Digital Transformation | Scoop.it

Before embracing digitization wholeheartedly , take a moment to think of the way it is shaping the way we experience events.

Sebastian Büttners insight:

Before embracing digitization wholeheartedly , take a moment to think of the way it is shaping the way we experience events.

No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Unwucht der Plattform-Ökonomie | Carpathia Digital Business Blog

Unwucht der Plattform-Ökonomie | Carpathia Digital Business Blog | Digital Transformation | Scoop.it
Shares 1 Gastartikel von Boris Radke, Director CFO Projects bei ProSiebenSat.1 Media SE und langjähriger Head of Corporate Communications bei Zalando. Boris hat einen bemerkenswerten und ausführlichen Kommentar zur Grafik der Unwucht der Plattform-Ökonomie von Dr. Holger Schmidt (netzoekonom.de) bei Facebook verfasst, den wir hier gerne mit freundlicher Genehmigung publizieren. Boris greift ein Thema treffend …
Sebastian Büttners insight:

… will Europe become a museum for the old economy? .-( 

No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Messenger Marketing & Datenschutz: Interview mit Rechtsanwalt Dr. Carsten Ulbricht

Wie werden Unternehmen fit für die DSGVO und was müssen Unternehmen beachten, die Messenger Marketing aktiv betreiben wollen via WhatsApp & Co.? I
Sebastian Büttners insight:
Share your insight
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Snap is testing commerce with Snapchat Discover publishers 

Snap is testing commerce with Snapchat Discover publishers  | Digital Transformation | Scoop.it
Snap's in the midst of a charm offensive with publishers, which includes testing commerce, setting new rules for branded content distribution and more.
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Bot, Newsletter, Anzeigen & Dialog: Die unterschiedlichen Facetten von Messenger Marketing

Bot, Newsletter, Anzeigen & Dialog: Die unterschiedlichen Facetten von Messenger Marketing | Digital Transformation | Scoop.it
Messenger Marketing bedeutet mehr als das Versenden von Newslettern oder die Entwicklung von Chatbots. Beides sind wichtige Bestandteile des Messenger Marketings, der Kanal Messenger, wird dabei aber viel zu selten betrachtet. Die persönliche Kommunikation steht bei mobile Messaging Apps im Vorderg
Sebastian Büttners insight:

"Messenger Marketing bedeutet mehr als das Versenden von Newslettern oder die Entwicklung von Chatbots…" 

No comment yet.
Rescooped by Sebastian Büttner from Technology in Business Today
Scoop.it!

Facebook is in real trouble: What it could mean for Marketers

Facebook is in real trouble: What it could mean for Marketers | Digital Transformation | Scoop.it
The world's most dominant social media company, Facebook, is facing the biggest crisis of its life after it was revealed that an outfit called Cambridge Analytica managed to obtain Facebook data for some 50m users under false pretenses.

Via TechinBiz
Sebastian Büttners insight:

… in every crisis there is opportunity - for something NEW. :-)