Digital Transformation
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Rescooped by Sebastian Büttner from Content Marketing & Content Strategy
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How To Use Content Marketing  

How To Use Content Marketing   | Digital Transformation | Scoop.it
Content is not about you or your brand – it’s about the audience. The best and most ideal content marketing strategy delivers value to that audience first and the brand second.

Via Stefano Principato
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Netflix Leaps Into Vertical Storytelling With New Mobile Ads

Netflix Leaps Into Vertical Storytelling With New Mobile Ads | Digital Transformation | Scoop.it
Trailers Optimized for Mobile The world’s most popular streaming service is taking a page out of Snapchat’s playbook by introducing a row of swipe-able 30 second vertical previews to it’s mobile app in April. Vertical…
Sebastian Büttners insight:

Interesting… 

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The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

The Storytelling Strategy That BuzzFeed and Star Wars Have in Common | Digital Transformation | Scoop.it
Whether you're making a movie about space adventures or a listicle about where you went to college, great stories share a crucial element: relatability.
Sebastian Büttners insight:

Relatability

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