Digital Transformation
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Rescooped by Sebastian Büttner from Content Marketing & Content Strategy
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Content Marketing ROI:  A $10K Customer for $1K Spend?

Content Marketing ROI:  A $10K Customer for $1K Spend? | Digital Transformation | Scoop.it
How much do you need to spend on content marketing in order to see a positive ROI? Content marketing ROI is a challenging aspect to measure without the appropriate tools. Learn how to measure your content return on investment as well as build out your content budget.

Via Stefano Principato
Sebastian Büttners insight:

ROI: The biggest question in Content Marketing … 

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Rescooped by Sebastian Büttner from Technology in Business Today
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Facebook is in real trouble: What it could mean for Marketers

Facebook is in real trouble: What it could mean for Marketers | Digital Transformation | Scoop.it
The world's most dominant social media company, Facebook, is facing the biggest crisis of its life after it was revealed that an outfit called Cambridge Analytica managed to obtain Facebook data for some 50m users under false pretenses.

Via TechinBiz
Sebastian Büttners insight:

… in every crisis there is opportunity - for something NEW. :-)