Digital Transformation
153 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Sebastian Büttner
Scoop.it!

• Infografik: Google reduziert Werbeabhängigkeit | Statista

• Infografik: Google reduziert Werbeabhängigkeit | Statista | Digital Transformation | Scoop.it
Die Grafik zeigt den Umsatz von Google/Alphabet, der nicht durch Werbung generiert wird
more...
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Digitale Transformation: Unternehmen stoßen keine Digital-Projekte an - computerwoche.de

Digitale Transformation: Unternehmen stoßen keine Digital-Projekte an - computerwoche.de | Digital Transformation | Scoop.it
Sechs von zehn deutschen Firmen gehen davon aus, die kommenden drei Jahre ohne jegliche Digitalisierungsmaßnahme zu überstehen. Neue Geschäftsmodelle stehen auch nicht im Fokus. Und nur wenige sehen in Google, Amazon & Co. die stärksten Wettbewerber. Das zeigt eine aktuelle Studie.
more...
No comment yet.
Rescooped by Sebastian Büttner from WHY IT MATTERS: Digital Transformation
Scoop.it!

The path to #digital transformation not always paved with success: Australia’s Digital Transformation Stumbles Badly via @IEEE Spectrum

The path to #digital transformation not always paved with success: Australia’s Digital Transformation Stumbles Badly via @IEEE Spectrum | Digital Transformation | Scoop.it

Failures cited in the report include outages at the Australian Taxation Office, significant operational difficulties with the Department of Human Services’ Online Compliance Intervention program, and the cancellation of the Australian Apprenticeship Management System project as not being fit for purpose, among others. Together, the operational issues and development failures reflect “broader systemic problems” with the government’s capability to deliver information and communications technology (sometimes abbreviated as ICT).


Via Farid Mheir
Sebastian Büttner's insight:
Share your insight
more...
Farid Mheir's curator insight, July 9, 2018 10:44 AM

WHY IT MATTERS: you cannot force digital transformation. It needs to be a process of change, something governments - and some businesses - are not great at. Case in point in this article.

Rescooped by Sebastian Büttner from The MarTech Digest
Scoop.it!

Using Scrumban (Scrum + Kanban) for agile marketing - Chief Marketing Technologist

Using Scrumban (Scrum + Kanban) for agile marketing - Chief Marketing Technologist | Digital Transformation | Scoop.it
You mentioned that you moved away from a pure Scrum process to a hybrid of Scrum and Kanban — Scrumban — that you felt worked better in your environment. Can you describe the “special blend” that you came up with?

First, I will not take any credit for Scrumban — this concept was introduced to my team at Gogo from Big Visible, who served as a consultant to our company during the agile transition. They helped us think beyond the 2-week sprint cycle into something that was more adaptive to the needs of the business.

Agile, in general consists of many continuous improvement concepts like Kanban, Lean, Extreme Programming, Feature Driven Development, etc. Scrum on its own consists of time-boxes, roles, rituals and backlogs. The idea of Kanban is a lean manufacturing technique, with roots in the Japanese automotive industry, that leverages visualization and pull techniques. Kanban has 3 rules:

Visualize your workflow.
Limit work-in-progress (WIP).
Analyze and improve the process.


► Receive a FREE daily summary of The Marketing Technology Alert ◄


Via CYDigital/marteq.io
more...
CYDigital/marteq.io's curator insight, December 16, 2014 8:55 PM

For more on Scrumban:  http://leansoftwareengineering.com/ksse/scrum-ban/


I'm not entirely certain that it's a fundamental change to the Agile process, but it's definitely an add-on. For the details, please click through.

Scooped by Sebastian Büttner
Scoop.it!

Instagram testet Einkauf und Bezahlung in der App | WIRED Germany

Instagram testet Einkauf und Bezahlung in der App | WIRED Germany | Digital Transformation | Scoop.it
Instagram testet eine Funktion, mit der das Bildernetzwerk zum Portal für Online-Bezahlung wird.
more...
No comment yet.
Rescooped by Sebastian Büttner from Content Marketing & Content Strategy
Scoop.it!

How To Use Content Marketing  

How To Use Content Marketing   | Digital Transformation | Scoop.it
Content is not about you or your brand – it’s about the audience. The best and most ideal content marketing strategy delivers value to that audience first and the brand second.

Via Stefano Principato
more...
No comment yet.
Rescooped by Sebastian Büttner from Social Media News
Scoop.it!

Snap is testing commerce with Snapchat Discover publishers 

Snap is testing commerce with Snapchat Discover publishers  | Digital Transformation | Scoop.it
Snap's in the midst of a charm offensive with publishers, which includes testing commerce, setting new rules for branded content distribution and more.

Via Market Manage Grow
more...
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

How is Digitization Shaping the Way We Experience Events?

How is Digitization Shaping the Way We Experience Events? | Digital Transformation | Scoop.it

Before embracing digitization wholeheartedly , take a moment to think of the way it is shaping the way we experience events.

Sebastian Büttner's insight:

Before embracing digitization wholeheartedly , take a moment to think of the way it is shaping the way we experience events.

more...
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Unwucht der Plattform-Ökonomie | Carpathia Digital Business Blog

Unwucht der Plattform-Ökonomie | Carpathia Digital Business Blog | Digital Transformation | Scoop.it
Shares 1 Gastartikel von Boris Radke, Director CFO Projects bei ProSiebenSat.1 Media SE und langjähriger Head of Corporate Communications bei Zalando. Boris hat einen bemerkenswerten und ausführlichen Kommentar zur Grafik der Unwucht der Plattform-Ökonomie von Dr. Holger Schmidt (netzoekonom.de) bei Facebook verfasst, den wir hier gerne mit freundlicher Genehmigung publizieren. Boris greift ein Thema treffend …
Sebastian Büttner's insight:

… will Europe become a museum for the old economy? .-( 

more...
No comment yet.
Rescooped by Sebastian Büttner from Technology in Business Today
Scoop.it!

Facebook is in real trouble: What it could mean for Marketers

Facebook is in real trouble: What it could mean for Marketers | Digital Transformation | Scoop.it
The world's most dominant social media company, Facebook, is facing the biggest crisis of its life after it was revealed that an outfit called Cambridge Analytica managed to obtain Facebook data for some 50m users under false pretenses.

Via TechinBiz
Sebastian Büttner's insight:

… in every crisis there is opportunity - for something NEW. :-) 

more...
Jammal Jones's curator insight, March 27, 2018 12:43 PM

What are your thoughts? This could be very impactful to you and your business!

Juan Carlos Quintero Pacjeco's curator insight, March 28, 2018 12:43 AM

data

Kami Campbell's curator insight, March 29, 2018 1:23 AM
Share your insight
Rescooped by Sebastian Büttner from Content Marketing & Content Strategy
Scoop.it!

Content Marketing ROI:  A $10K Customer for $1K Spend?

Content Marketing ROI:  A $10K Customer for $1K Spend? | Digital Transformation | Scoop.it
How much do you need to spend on content marketing in order to see a positive ROI? Content marketing ROI is a challenging aspect to measure without the appropriate tools. Learn how to measure your content return on investment as well as build out your content budget.

Via Stefano Principato
Sebastian Büttner's insight:

ROI: The biggest question in Content Marketing … 

more...
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Netflix Leaps Into Vertical Storytelling With New Mobile Ads

Netflix Leaps Into Vertical Storytelling With New Mobile Ads | Digital Transformation | Scoop.it
Trailers Optimized for Mobile The world’s most popular streaming service is taking a page out of Snapchat’s playbook by introducing a row of swipe-able 30 second vertical previews to it’s mobile app in April. Vertical…
Sebastian Büttner's insight:

Interesting… 

more...
No comment yet.
Rescooped by Sebastian Büttner from Smart Cities & The Internet of Things (IoT)
Scoop.it!

50 Sensor applications for a Smarter World. Get Inspired!

50 Sensor applications for a Smarter World. Get Inspired! | Digital Transformation | Scoop.it
More than 50 billion devices will be connected to the Internet by 2020, but this new connectivity revolution has already started. Libelium publishes a compilation of 50 cutting edge Internet of Things applications grouped by vertical markets.

Via Judy Curtis / SIPR
more...
Paco Prieto's curator insight, April 5, 2013 9:15 AM

Muy interesante. !! Fantásticas aplicaciones en el mundo del agua !! @juanpaespi

roberto gilli's curator insight, September 25, 2013 4:41 AM

Great list of applications of sensors grids.

Jukka Riivari's curator insight, July 4, 2015 3:29 AM

IoT samples

Rescooped by Sebastian Büttner from Social Media News
Scoop.it!

Facebook is testing augmented reality ads in the News Feed 

Facebook is testing augmented reality ads in the News Feed  | Digital Transformation | Scoop.it
Facebook is giving advertisers new ways to show off their products, including with augmented reality. At its F8 developer conference earlier this year, Facebook announced that it was working with businesses to use AR to show off products in Messenger. Now a similar experience will start appearing i…

Via Market Manage Grow
Sebastian Büttner's insight:
Share your insight
more...
No comment yet.
Rescooped by Sebastian Büttner from Content Marketing & Content Strategy
Scoop.it!

8 Ingredients Every Piece of Shareable Content Has

8 Ingredients Every Piece of Shareable Content Has | Digital Transformation | Scoop.it
There are many ways you can amplify your content to get it to reach your intended target. Creating shareable content is one of the best ways for your brand to gain some exposure. Here are 8 things every piece of shareable content has in common.

Via Peg Corwin, massimo facchinetti, Stefano Principato
more...
Lisa Mitchell's curator insight, June 16, 2018 3:04 PM
Share your insight
Online Dating's comment, June 20, 2018 3:30 AM
Find Perfect life partner online
https://www.humelove.com/
Yva Yorston's curator insight, August 16, 2018 6:46 PM

None of the 8 elements of shareable content is surprising.  It's the adjectives that count. Not just a headline, but a compelling headline.  Not just a hook, but a worthy hook. Check the other 6.

Scooped by Sebastian Büttner
Scoop.it!

Messenger Marketing & Datenschutz: Interview mit Rechtsanwalt Dr. Carsten Ulbricht

Wie werden Unternehmen fit für die DSGVO und was müssen Unternehmen beachten, die Messenger Marketing aktiv betreiben wollen via WhatsApp & Co.? I
Sebastian Büttner's insight:
Share your insight
more...
No comment yet.
Rescooped by Sebastian Büttner from Content Marketing & Content Strategy
Scoop.it!

The key characteristics of a high performing content marketing strategy

The key characteristics of a high performing content marketing strategy | Digital Transformation | Scoop.it
Discover how to boost the performance of your content marketing strategy

Via Stefano Principato
more...
Scooped by Sebastian Büttner
Scoop.it!

CFOs investieren zu wenig in digitale Transformation - FINANCE Magazin

CFOs investieren zu wenig in digitale Transformation - FINANCE Magazin | Digital Transformation | Scoop.it
Der Sparzwang in der Finanzabteilung hält an, die Budgets sinken weiter. Daran scheitert in manchen Unternehmen offenbar auch die Umsetzung der Digitalstrategie.
more...
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Bot, Newsletter, Anzeigen & Dialog: Die unterschiedlichen Facetten von Messenger Marketing

Bot, Newsletter, Anzeigen & Dialog: Die unterschiedlichen Facetten von Messenger Marketing | Digital Transformation | Scoop.it
Messenger Marketing bedeutet mehr als das Versenden von Newslettern oder die Entwicklung von Chatbots. Beides sind wichtige Bestandteile des Messenger Marketings, der Kanal Messenger, wird dabei aber viel zu selten betrachtet. Die persönliche Kommunikation steht bei mobile Messaging Apps im Vorderg
Sebastian Büttner's insight:

"Messenger Marketing bedeutet mehr als das Versenden von Newslettern oder die Entwicklung von Chatbots…" 

more...
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

The Storytelling Strategy That BuzzFeed and Star Wars Have in Common

The Storytelling Strategy That BuzzFeed and Star Wars Have in Common | Digital Transformation | Scoop.it
Whether you're making a movie about space adventures or a listicle about where you went to college, great stories share a crucial element: relatability.
Sebastian Büttner's insight:

Relatability

more...
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Spotify Can Justify Valuation By Becoming Netflix of Music

Spotify Can Justify Valuation By Becoming Netflix of Music | Digital Transformation | Scoop.it
Netflix building a studio saved its business. Spotify needs to do something similar: start a label and concert business that both provides a pathway toward profitability and allows it to become an attractive partner to musicians.
Sebastian Büttner's insight:

… and audio is way more mobile than moving pictures ;-)

more...
No comment yet.
Scooped by Sebastian Büttner
Scoop.it!

Why Netflix Will Be Bigger Than Disney

Why Netflix Will Be Bigger Than Disney | Digital Transformation | Scoop.it
Ingenuity around content, syndication and customer-centricity will ultimately make Netflix a powerhouse.
Sebastian Büttner's insight:

Who knows? Or will Disney become the new Netflix? 

more...
No comment yet.