Visuals play an increasingly important role in marketing - they appeal to customers and increase engagement. Hence, Instagram is the perfect platform for a successful Internet marketing campaign.

Unfortunately, however, few social media marketing teams understand the true value of the platform, especially when sharing captivating pictures translate into engaged followers and more sales. 

There are some who are under the impression that Instagram won’t yield results, they start Instagram accounts and then close them.

But whether you've tried and failed, or have never even logged in, now is the time to get on the Instagram train. A solid Instagram account can transform your social media following and generate revenue for your business.

Fortunately, Instagram is not as confusing as it initially may seem. This guide will help you to understand what Instagram is all about, putting you in a position to finally win with the platform.