Digital Marketing Ramblings
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Digital Marketing Ramblings
The Latest Digital Marketing Tips, Trends and Technology
Curated by Craig Smith
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Make Your Web Site Social and Reap the Benefits

Make Your Web Site Social and Reap the Benefits | Digital Marketing Ramblings | Scoop.it
With the Open Graph offering from Facebook you can easily embed Facebook related content into your site.
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What “The Simpsons” Can Teach Us About Marketing

What “The Simpsons” Can Teach Us About Marketing | Digital Marketing Ramblings | Scoop.it
Who doesn’t love The Simpsons? It’s the longest running, and arguably the best, non-news program in television history.
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14 Tools You Should Be Using to Generate Content Interest

14 Tools You Should Be Using to Generate Content Interest | Digital Marketing Ramblings | Scoop.it
The old cliché “Content is King” has never been more true in the digital marketing world.
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Warner Bros. to Screen Casablanca on Facebook Tonight

Warner Bros. to Screen Casablanca on Facebook Tonight | Digital Marketing Ramblings | Scoop.it
According to CNET, Warner Bros will be celebrating the 70th anniversary of Casablanca's release by screening it directly for free on Facebook tonight.
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Charity Gives Flashlights to Haiti for Facebook Likes

Charity Gives Flashlights to Haiti for Facebook Likes | Digital Marketing Ramblings | Scoop.it
Bright Hope, an Illinois non-profit that serves the extreme poor in the world is taking the "like for a donation" concept a step further.
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Pioneer’s Augmented Reality Windshield GPS

Pioneer’s Augmented Reality Windshield GPS | Digital Marketing Ramblings | Scoop.it
Pioneer is close to releasing a very cool device that will change the entire way we look at GPS going forward.
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Experiential Marketing + Digital Marketing = The Greatest ROI for Brands

Experiential Marketing + Digital Marketing = The Greatest ROI for Brands | Digital Marketing Ramblings | Scoop.it
The honeymoon phase for brands and experiential marketing is long over and experiential continues to be under ever more scrutiny to provide higher return on investment (ROI) and lower cost per (consumer) touch.
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How To: Find and Follow Your Friends’ WordPress Blogs

How To: Find and Follow Your Friends’ WordPress Blogs | Digital Marketing Ramblings | Scoop.it
WordPress has been working hard this year to connect blogs more socially and create more of a community among its bloggers. It kind of flew under the radar this week, but they added yet another social feature to their WordPress.com platform.
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[Do Good] New Facebook App Lets You Send a ‘Get Well’ Card to a Sick Child

[Do Good] New Facebook App Lets You Send a ‘Get Well’ Card to a Sick Child | Digital Marketing Ramblings | Scoop.it
Clothing retailer Chico's is adding something pretty awesome to its annual "May is for Miracles" donation drive for Children's Miracle Network Hospitals.
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Wirelessly Send Media From Your Phone to Your TV with a Swipe [VIDEO]

Wirelessly Send Media From Your Phone to Your TV with a Swipe [VIDEO] | Digital Marketing Ramblings | Scoop.it
Media Link HD lets a Droid user send whatever is on his/her phone wirelessly to their TV with one quick swipe.
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Red Stripe Brings Space Invaders to Life on Side of Building

Red Stripe Brings Space Invaders to Life on Side of Building | Digital Marketing Ramblings | Scoop.it
Jamaican beer-maker Red Stripe recently launched an experiential/digital campaign that brought a larger-than-life Space Invaders game to the streets of Manchester, England.
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Nike’s Latest Marketing Campaign Makes Building Twist

Nike’s Latest Marketing Campaign Makes Building Twist | Digital Marketing Ramblings | Scoop.it
Nike recently used 3D projection mapping in a one-day experiential activation in Japan. The promotion was for the new Nike Free line of super-flexible running shoes.
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wedu's Digital Marketing Team Continues to Grow with Recent Promotion

wedu's Digital Marketing Team Continues to Grow with Recent Promotion | Digital Marketing Ramblings | Scoop.it
wedu announced today the expansion of its digital marketing team with the promotion of Craig Smith to the position of Vice President of Digital Strategy.
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Peapod Brings Grocery Shopping to the Train Station

Peapod Brings Grocery Shopping to the Train Station | Digital Marketing Ramblings | Scoop.it
Internet grocer Peapod is making grocery shopping easier for the multitasking, on-the-go professional. They have set up shop in a train station in a creative experiential/mobile marketing activation.
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Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns

Augmented Reality: Bringing 3D Virtual Reality to Real World Marketing Campaigns | Digital Marketing Ramblings | Scoop.it
Augmented reality (AR) has been around for some time but marketers have been relatively slow to find a way to work its technology into traditional marketing campaigns in a way that makes sense.
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Kong Launches Digital Campaign Aimed at Increasing Shelter Pet Adoption

Kong Launches Digital Campaign Aimed at Increasing Shelter Pet Adoption | Digital Marketing Ramblings | Scoop.it
At the heart of the "Pets Need to Play" campaign is the super-cool iPet Companion technology.
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How to Build an Engaged Facebook Fan Base

How to Build an Engaged Facebook Fan Base | Digital Marketing Ramblings | Scoop.it
It’s actually easier than you think, providing you are willing to invest a bit in your efforts.
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Hug a Coke Machine, Get a Coke

Hug a Coke Machine, Get a Coke | Digital Marketing Ramblings | Scoop.it
Now here is an interesting way to get a little attention in the field and create new brand loyalists. Coke has created this "Hug Me" vending machine. All you have to do to get a free Coke is hug the machine.
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Check Out This Real Life Game of Frogger

Check Out This Real Life Game of Frogger | Digital Marketing Ramblings | Scoop.it
Frogger has always been one of my favorite classic arcade games. I was really excited when I saw this little gem on YouTube. Apparently, a fan of the game has hacked it and used a webcam to incorporate real traffic on New York's famous Fifth Ave.
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How To: Unlock the NBC 2012 Presidential Campaign foursquare Badges

How To: Unlock the NBC 2012 Presidential Campaign foursquare Badges | Digital Marketing Ramblings | Scoop.it
NBC Politics and foursquare have partnered up to offer a very cool series of badges for the 2012 Presidential campaign.
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Coors Light to Launch Augmented Reality App this Summer

Coors Light to Launch Augmented Reality App this Summer | Digital Marketing Ramblings | Scoop.it
I just noticed this little piece of info buried in a recent Coors Light press release about the brand's summer plans. Apparently, the beer-maker is planning an augmented reality app.
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Augmented Reality Finds its Way to Sesame Street

Augmented Reality Finds its Way to Sesame Street | Digital Marketing Ramblings | Scoop.it
The app uses Sesame Street toys and a special playmat as AR markers and when they are hovered over with a device running the app, Bert and Ernie come to life and offer educational lessons.
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foursquare Adds Reservations to Restaurant Listings

foursquare Adds Reservations to Restaurant Listings | Digital Marketing Ramblings | Scoop.it
The location-based social platform already lets you discover what restaurants are around you, see tips left by other customers, check the menu and hours of operation and now they are letting you make reservations right from their app.
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McDonald’s Crowdsources Latest Burger Creations

McDonald’s Crowdsources Latest Burger Creations | Digital Marketing Ramblings | Scoop.it
Fast-food behemoth McDonald's recently wrapped up a creative digital campaign in which they crowdsourced their latest burger creations.
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