Digital Marketing Ramblings
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Digital Marketing Ramblings
The Latest Digital Marketing Tips, Trends and Technology
Curated by Craig Smith
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Magazine Launches Facebook Campaign to Find “Mrs. Holiday”

Magazine Launches Facebook Campaign to Find “Mrs. Holiday” | Digital Marketing Ramblings | Scoop.it

Fifteen years ago, a contest like this would have lived on the pages of the magazine and would've required entrants to snail mail clunky VHS tapes to participate. Peer voting would have been next to impossible.

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GQ Creates Augmented Reality App to Add Online Content to Magazine

GQ Creates Augmented Reality App to Add Online Content to Magazine | Digital Marketing Ramblings | Scoop.it

GQ has partnered with AR platform Aurasma on GQLive, an AR app that will deliver extra, 3D content to readers when they hover their mobile device over the magazine pages.

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How and Why Corporations are Using Social Media [INFOGRAPHIC]

How and Why Corporations are Using Social Media [INFOGRAPHIC] | Digital Marketing Ramblings | Scoop.it

Most alarming here to me is the drop-off in corporate blogging. only 23% of the Fortune 500 companies maintain a blog. In this age of content sharing, blogging is a critical online activity for all B2B companies and most B2C.

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How To: Add a Left-Handed Link Cursor to Chrome

How To: Add a Left-Handed Link Cursor to Chrome | Digital Marketing Ramblings | Scoop.it

"The Internet for Left-Handers" extension aims at ending Internet descrimination by flipping the link cursor (the hand cursor when you hover over a link) from right to left.

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Social Network World Map Shows Facebook Has a Bit of a Hurdle in Asia

Social Network World Map Shows Facebook Has a Bit of a Hurdle in Asia | Digital Marketing Ramblings | Scoop.it

The map was created by Italian social media pro and author Vincenzo Cosenza and shows us that, despite 900+ million users, Facebook still has quite a bit of room to grow in Asia (and Russia, if you don't consider them in Asia).

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11 Digital Marketing Articles From This Week That You Can’t Miss

11 Digital Marketing Articles From This Week That You Can’t Miss | Digital Marketing Ramblings | Scoop.it
Here is a quick rundown of last week's digital marketing posts so you can get caught up...
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How To: Unlock the foursquare Olympic Day Badge

How To: Unlock the foursquare Olympic Day Badge | Digital Marketing Ramblings | Scoop.it

Every four years, the International Olympic Committee (IOC) celebrates the world’s best athletes. With its new foursquare partnership, the IOC is now looking to celebrate the athletic feats of you and I by rewarding us with a new badge for working out this summer.

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How To: Win a Trip or Diet Coke for a Year by Checking-In on foursquare

How To: Win a Trip or Diet Coke for a Year by Checking-In on foursquare | Digital Marketing Ramblings | Scoop.it
HMSHost and Coke recently launched a check-in contest on foursquare that could net you a free trip, free Diet Coke for a year, or other prizes.
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Complete Listing of foursquare Badges and How to Unlock Them

Complete Listing of foursquare Badges and How to Unlock Them | Digital Marketing Ramblings | Scoop.it
So while the foursquare crew (and seemingly everyone else in the world of digital marketing) is no doubt having a good time in Austin for SXSW, I thought it might be a good time to share a great foursquare badge list I came across recently.
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Denny’s Creates Location-Based App; Issues 50 State Check-In Challenge

Denny’s Creates Location-Based App; Issues 50 State Check-In Challenge | Digital Marketing Ramblings | Scoop.it
While most restaurants create location-based contests around the features of Facebook or foursquare, Denny's has decided to take matters into their own hands and create their own location-based app.
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How To: Unlock the (RED) Rush to Zero foursquare Badge

How To: Unlock the (RED) Rush to Zero foursquare Badge | Digital Marketing Ramblings | Scoop.it
Here's a great way to help raise money for aids prevention, get a new foursquare badge and enjoy some great coffee.
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How Brands are Creatively Using Technology to Make Print Advertising More Effective

How Brands are Creatively Using Technology to Make Print Advertising More Effective | Digital Marketing Ramblings | Scoop.it
Since industry estimates now peg the average time a reader spends looking at your ad at 3 to 5 seconds, a successful print campaign now hinges upon eye-catching presentations that are meant to capture and resonate with the audience.
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The World’s First Invisible Ad Campaign?

The World’s First Invisible Ad Campaign? | Digital Marketing Ramblings | Scoop.it
To promote their Lynx brand, deodorant/bodyspray company Axe recently pulled off an experiential and digital marketing activation that is really, really cool.
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8 Digital Marketing Articles From This Week That You Can’t Miss

8 Digital Marketing Articles From This Week That You Can’t Miss | Digital Marketing Ramblings | Scoop.it

It's just about Summertime, so I will cut you a little slack if you haven't been glued to your computers reading Digital Ramblings lately. Fear not. Here is a quick rundown of last week's digital marketing posts so you can get caught up...

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The 21st Century Dad [INFOGRAPHIC]

The 21st Century Dad [INFOGRAPHIC] | Digital Marketing Ramblings | Scoop.it

As we all honor the dads in our lives today and celebrate with cookouts and hardware store gift cards, I thought it would be good to share this little graphic depicting the modern-day father.

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A Pizza Vending Machine??? [VIDEO]

A Pizza Vending Machine??? [VIDEO] | Digital Marketing Ramblings | Scoop.it

London-based company Let's Pizza claims that they have built the world's first pizza vending machine and I don't doubt it for a second.

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Google Goes Off-Roading With Street View Maps

Google Goes Off-Roading With Street View Maps | Digital Marketing Ramblings | Scoop.it

Google recently announced on their Lat Long Blog, that they will be extending their Street View mapping capabilities off-road.

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Digital Coupon Campaign Nets Growing Frozen Pizza Company Over 27,000 Facebook Likes

Digital Coupon Campaign Nets Growing Frozen Pizza Company Over 27,000 Facebook Likes | Digital Marketing Ramblings | Scoop.it

We recently concluded a six week digital coupon campaign for American Flatbread Frozen Pizza, a growing brand located in New Hampshire with product distributed throughout the U.S.

 

The campaign resulted in 27,000 Facebook likes and distributed roughly 10,000 coupons to drive their retail activity.

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Travel Guide App Uses Augmented Reality to Get You Around the London Olympics

Travel Guide App Uses Augmented Reality to Get You Around the London Olympics | Digital Marketing Ramblings | Scoop.it

To help out Olympic attendees get around town this Summer, eTips has included London in its stable of apps. In addition to the super-cool AR guides, the app also includes offline maps, in-depth metro information, customizable itineraries and hotel/restaurant guides.

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User Demographics of the Major Social Networks [Infographic]

User Demographics of the Major Social Networks [Infographic] | Digital Marketing Ramblings | Scoop.it

In doing a little research for a new client pitch, I stumbled on this cool infographic from GO-gulf.com. There is some good info on social network user demographics in it.

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Augmented Reality Brings the Arctic to Shopping Malls

Augmented Reality Brings the Arctic to Shopping Malls | Digital Marketing Ramblings | Scoop.it

The recent augmented reality activation is brought to you by BBC Home Entertainment partnered with Appshaker Ltd. In support of the new BBC/Discovery Channel “Frozen Planet” DVD, 3D scenes were constructed and augmented reality was used to make mall shoppers feel like they were interacting with polar animals.

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[VIDEO] The Muppets Star in New Augmented Reality Band-Aids

[VIDEO] The Muppets Star in New Augmented Reality Band-Aids | Digital Marketing Ramblings | Scoop.it

Always trying to make having boo-boo a little more fun for kids, Johnson & Johnson's Band-Aid has introduced augmented reality to their signature bandages and have recruited The Muppets to be the stars of the effort.

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WordPress Adds Push Notifications to iOS App

WordPress Adds Push Notifications to iOS App | Digital Marketing Ramblings | Scoop.it
The blogging platform's latest iOS app includes push notifications for new Wordpress blog comments. There is also a new "swipe to moderate" option, that allows you to react to the comment notifications quickly.
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Spanish Pinterest Coming Soon

Spanish Pinterest Coming Soon | Digital Marketing Ramblings | Scoop.it
Pinterest just announced that they will be launching Pinterest in Spanish later this week.
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How To: Quickly Add Text to an Image for Facebook or Pinterest

How To: Quickly Add Text to an Image for Facebook or Pinterest | Digital Marketing Ramblings | Scoop.it
I am sure you have seen them in your Facebook news feed or on Pinterest- Images with inspirational or funny quotes written on them. People love this type of image and they usually tend to rack up the high like, share, comment and repin totals.
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