The Nofollow Tag: An Essential Tool for Avoiding the Wrath of Google | Digital Marketing Ramblings | Scoop.it
For years, there have been a number of reasons why you would want to add nofollow tags to select links on your site. With Google putting such a focus on cleaning up search and penalizing sites for "unnatural links" lately, nofollow is an absolutely essential publishing tool, especially if your site includes guest or sponsored posts. It is simple to add and requires the most basic of coding skills (pretty much identifying the link and pasting in).