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23 Tools for Social Media Monitoring

23 Tools for Social Media Monitoring | Digital marketing & communications | Scoop.it

Social media can be a good resource for promoting a business. But if you’re just plugging your brand, you’re missing the point. Listening to others ...

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This article is a good curation of tools available to business for mining the social landscape. Important to stress the quality of your queries and making sure your findings are actionable. 

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31 Sensational Social Media Marketing and PR Stats and Facts

31 Sensational Social Media Marketing and PR Stats and Facts | Digital marketing & communications | Scoop.it

Business and consumer marketers are nearly unanimous in their belief in the importance of social media to marketing activities.

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Koko is a new social network designed to help you deal with stress

Koko is a new social network designed to help you deal with stress | Digital marketing & communications | Scoop.it

Koko is a new social media app that wants to help you beat stress and depression.

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Rescooped by Henry Anderson from Pharma Marketing News, Views & Events
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How to Achieve Digital Pharma Marketing Results: Dealing with Disruption

How to Achieve Digital Pharma Marketing Results: Dealing with Disruption | Digital marketing & communications | Scoop.it
This article focuses on digital disruption, which is the focus of a chapter in the book RESULTS: The Future of Pharmaceutical and Healthcare Marketing written by by R.J. Lewis (aka RJ) et al.

 

Questions/Topics (partial list):

What are some of the biggest trends you are seeing in digital marketing today?There is a shift from targeting contextually to targeting based on an audience, how is this playing out in digital marketing and where is it heading?What are some examples of "data driven" targeting in online advertising?What does the future hold for the newer media and platforms such as mobile and video?How big of a role does societies concerns over privacy play in how the future unfolds?How will the return on investment (ROI) of digital marketing be measured going forward in the new healthcare environment?For the chapter on a view from the manufacturer, what are the main themes you heard from them?
 
The full version of this article is available to subscribers. Subscription is free. Subscribe Here.

Via Pharma Guy
Pharma Guy's curator insight, December 9, 2015 7:00 AM

You can also listen to this 4.5 minute audio snippet from a podcast interview of RJ: "Programmatic, Auction-Based Digital Ad Buying"; http://bit.ly/1REYhtk