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30 Highlights From 2019 to Guide Your Loyalty Strategy in 2020

30 Highlights From 2019 to Guide Your Loyalty Strategy in 2020 | Digital Marketing | Scoop.it
We gathered up 30 highlights from 2019 to kick off your new year. We hope you find this compilation of content useful as a reference or reminder as you plan your loyalty strategy in 2020 or if you just need a refresher after days (or weeks?) of holiday festivities. Data-Driven Marketing We spent time with […]

Via the first club™
Principalmc's insight:

Customer loyalty tips

the first club™'s curator insight, January 6, 10:03 AM

if you are looking for a recap for 2019 before putting your plan in place for 2020, this is the article to read

#LoyaltyProgram

world genuine driver's license's curator insight, January 26, 4:50 PM

https://www.worldgenuinedocument.com

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How AI is transforming the future of digital marketing

How AI is transforming the future of digital marketing | Digital Marketing | Scoop.it
As AI continues to advance, so will the ability to use it to improve digital marketing strategies and provide valuable customer insights for companies.
Principalmc's insight:

AI and Digital Marketing

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From to Working With Amazon to Keeping Their Data Safe, Here Are the Technology Worries That Keep America's Most Successful CEOs Awake at Night

From to Working With Amazon to Keeping Their Data Safe, Here Are the Technology Worries That Keep America's Most Successful CEOs Awake at Night | Digital Marketing | Scoop.it
For CEOs, technology is a both a necessity and a headache. A new Inc. survey looks at how they manage the tech that helps run their businesses and their personal lives--and their relationship with it all.
Principalmc's insight:

Tech challenges for CEO's.

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Diversity: building the social marketing team of the future

Diversity: building the social marketing team of the future | Digital Marketing | Scoop.it
Hootsuite's Eva Taylor on why diversity benefits all layers of an organisation — especially one grounded in creativity like social marketing.
Principalmc's insight:

Build the social media team of the future!

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Seven Areas Where MarTech CMOs Are Most Likely to Spend

Seven Areas Where MarTech CMOs Are Most Likely to Spend | Digital Marketing | Scoop.it
Last month, MarTech Series published its take on Gartner’s report for Seven areas that the CMO will most likely spend in 2019. Gartner predicts that 29% of the annual CMO budget will be disbursed towards MarTech.
Principalmc's insight:

Martech CMO spending!

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Social Media and SEO: Do social shares really matter for ranking?

Social Media and SEO: Do social shares really matter for ranking? | Digital Marketing | Scoop.it
Yes, we agree that the internet today is flooded with lots of SEO strategies that can help brands and individuals alike boost their website rankings.In fact, website owners even have the luxury of sieving...read more...
Principalmc's insight:

Social Shares and Ranking.

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Spotify launches 'Streaming Ad Insertion' tool for podcast advertising

Spotify launches 'Streaming Ad Insertion' tool for podcast advertising | Digital Marketing | Scoop.it
SAI 'leverages streaming to deliver Spotify’s full digital suite of planning, reporting, and measurement capabilities'...
Principalmc's insight:

Streaming Ad Insertion

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'There will be pain points': The hurdles to growth for young streaming ad market in 2020

'There will be pain points': The hurdles to growth for young streaming ad market in 2020 | Digital Marketing | Scoop.it
Measurement, inventory transparency and ad fraud are among the biggest pain points that the streaming ad industry is expected to tackle this year to continue the market's momentum.
Principalmc's insight:

Streaming ad market

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4 Million Advertisers Are Using Stories Across Instagram, Facebook, Messenger – Adweek

4 Million Advertisers Are Using Stories Across Instagram, Facebook, Messenger – Adweek | Digital Marketing | Scoop.it
The total topped 3 million last May.
Principalmc's insight:

Take advantage of stories!

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Five simple content marketing trends for 2020

Five simple content marketing trends for 2020 | Digital Marketing | Scoop.it
How can you improve your content marketing strategy in 2020? Here are five simple and useful content marketing trends to follow in the new year.
Principalmc's insight:

Useful content marketing trends

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30 Highlights From 2019 to Guide Your Loyalty Strategy in 2020

30 Highlights From 2019 to Guide Your Loyalty Strategy in 2020 | Digital Marketing | Scoop.it
We gathered up 30 highlights from 2019 to kick off your new year. We hope you find this compilation of content useful as a reference or reminder as you plan your loyalty strategy in 2020 or if you just need a refresher after days (or weeks?) of holiday festivities. Data-Driven Marketing We spent time with […]

Via the first club™
Principalmc's insight:

Customer loyalty tips

the first club™'s curator insight, January 6, 10:03 AM

if you are looking for a recap for 2019 before putting your plan in place for 2020, this is the article to read

#LoyaltyProgram

world genuine driver's license's curator insight, January 26, 4:50 PM

https://www.worldgenuinedocument.com

Rescooped by Principalmc from Digital Marketing Services News
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5 Critical SEO Mistakes That Kill Rankings -Avoid Major SEO Mistakes

5 Critical SEO Mistakes That Kill Rankings -Avoid Major SEO Mistakes | Digital Marketing | Scoop.it
Some holy grail of critical SEO mistakes may drop your website rankings. The article covers 5 of the most fatal SEO mistakes you should avoid to commit.

Via Brainpulse Technologies
Principalmc's insight:

Avoid these 5 critical SEO mistakes

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What You Can Learn From the Rise of Sustainability-Focused Entrepreneurship

What You Can Learn From the Rise of Sustainability-Focused Entrepreneurship | Digital Marketing | Scoop.it
Just a decade after the 'Cleantech Crash,' a daring group is challenging the status quo.
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2020 Arrives: How Brands and Marketers Can Survive the New Decade

2020 Arrives: How Brands and Marketers Can Survive the New Decade | Digital Marketing | Scoop.it
Brands have an obligation to adhere to what their customers care about, but given how easy it is for people to digitally project an aspirational lifestyle, it's no wonder brands are having a tough time understanding who their consumers are and what they want from the brands they support.
Principalmc's insight:

2020 Marketing Tips

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Case Study: How to Market a New Brand | Education, Case Study | BoF

Case Study: How to Market a New Brand | Education, Case Study | BoF | Digital Marketing | Scoop.it
Effective marketing is a challenge for every type of consumer brand, but especially for emerging brands. In our latest in-depth case study, BoF decodes the strategies driving real results for eight young lines.
Principalmc's insight:

Marketing a new brand!

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Top 10 Digital Marketing Articles of this Week: 10th January 2020!

Top 10 Digital Marketing Articles of this Week: 10th January 2020! | Digital Marketing | Scoop.it
Tweet Here we come again with our list of this week's best articles on digital marketing that we found across the Internet. These have been categorized into content marketing, social media, search engine optimization, email marketing and link building.
Principalmc's insight:

Top 10 Digital Marketing Articles!

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4 Tried and True Ways to Only Serve Your Ideal Clients

4 Tried and True Ways to Only Serve Your Ideal Clients | Digital Marketing | Scoop.it
How do you find the perfect clients, or keep them once you do? Here's how to scale your company with ideal clientele....
Principalmc's insight:

Good tips to serve your clients!

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Top Tips for Content Marketing in 2020

Top Tips for Content Marketing in 2020 | Digital Marketing | Scoop.it
Find out how to use content to increase conversions and ROI, the content trends to leverage in 2020 and our top tips for successful content marketing.
Principalmc's insight:

Content Marketing Tips

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The Social Media Rule of Thirds and 3 Best Practices for Social Media Management

The Social Media Rule of Thirds and 3 Best Practices for Social Media Management | Digital Marketing | Scoop.it
There are three types of social posts. And blending them together is part of social media best practices. Here’s a breakdown of the Social Media Rule of Thirds.
Principalmc's insight:

Social Media Rule of Thirds!

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Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab

Twitter launches Promoted Trend Spotlight – a new takeover ad unit in the Expore tab | Digital Marketing | Scoop.it
The ad shows at the top of the Explore tab for the first two visits per user, per day.
Principalmc's insight:

Take advantage of promoted trend spotlights.

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How to Track Offline Conversions in Microsoft Advertising

How to Track Offline Conversions in Microsoft Advertising | Digital Marketing | Scoop.it
Learn how to set up offline conversion tracking in Microsoft Advertising to include data from outside sources you should factor in for your accounts.
Principalmc's insight:

Keep track of offline conversions!

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CES 2020 roundup: All the business tech news you need to know

CES 2020 roundup: All the business tech news you need to know | Digital Marketing | Scoop.it
CES promises to be more exciting than ever this year. Key topics include 5G, AI, IoT, robotics, Wi-Fi 6, edge computing, automation, blockchain, quantum computing, AR, and VR.
Principalmc's insight:

CES 2020 Roundup

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Customer Data and it’s Uses in higher Sales (Digital Marketing)

Customer Data and it’s Uses in higher Sales (Digital Marketing) | Digital Marketing | Scoop.it
I hope this article will surely help you to understand the basics of customer data and its various types including Personal, Demographical, Behavioral, and Transactional Data. So, to improve your business strategy and ROI, you can now start collecting and analyzing the data.

Via Jordan Cooper
Principalmc's insight:

Customer data is extremely important

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Facebook Marketing in 2020: How to Use Facebook for Business

Facebook Marketing in 2020: How to Use Facebook for Business | Digital Marketing | Scoop.it
Potential customers are already looking for businesses like yours on Facebook. A smart Facebook marketing strategy is the only way to connect with them.
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The Best Marketing Conferences of 2020

The Best Marketing Conferences of 2020 | Digital Marketing | Scoop.it
Is your 2020 calendar already filling up? Don’t forget to block out some time for one or two of the many marketing conferences that are scheduled for next year. Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network...
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