You may have heard that Google purchased a popular social traffic app called Waze on Tuesday for a reported $1.03 billion. For those who aren't familiar with Waze, we've detailed everything you need to know about the app, below.
Like other mapping services, Waze offers voice-guided GPS navigation with turn-by-turn directions. But what's really unique about the app is its social layer: Waze's active community of users share real-time traffic and road information. That means it gives you a heads-up about reported obstacles on your route (e.g. road closures, accidents, police traps), and can then redirect you to your destination.
Read more: http://mashable.com/2013/06/12/what-is-waze/
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Igniva Solutions
As we get into the spring season, it is important to make sure that your digital marketing plans are set up to help you convert more business. Below are three important tips for any small business to be successful here in 2015. Spring time in Philadelphia is a wonderful time for business to engage with their clients and to ramp up their marketing efforts.