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Rescooped by Caroline Park from Internet Marketing Strategy 2.0!

Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+

Social Sharing Tools That Integrate FB, Twitter, LinkedIN and Google+ | Digital Marketing |

Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.


However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.


In this post, you’ll find reference to all tools that are to date integrated with Google+.


We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.

Via Martin Gysler, Robin Good
Josie's comment, May 3, 2013 8:00 AM
Thank You Martin. Yes, Hootsuite and other similar sites truly lower the barriers of entry into biz. Very Good strategy I may add.
Rescooped by Caroline Park from Social Media Marketing Strategies!

Marketing Statistics

Marketing Statistics | Digital Marketing |

SEO61% of global Internet users research products online. (Interconnected World: Shopping and Personal Finance, 2012)44% of online shoppers begin by using a search engine. (Interconnected World: Shopping and Personal Finance, 2012)Worldwide, we conduct 131 billion searches per month on the web. (Comscore, January 2010)57% of TV viewers use the web simultaneously. (Nielson, 2009)70% of the links search users click on are organic, not paid. (Marketing Sherpa, February 2007)

Via Level343
Level343's curator insight, May 30, 2013 4:26 PM

As always Hubspot has some great information... 


50% of leads are qualified but not yet ready to buy. (Source: Gleanster Research)Only 25% of leads are legitimate and should advance to sales. (Source: Gleanster Research)

Rescooped by Caroline Park from Marketing Strategy and Business!

6 Simple Elements That You Can Optimize for More Home Page Sign Ups | KISSmetrics

6 Simple Elements That You Can Optimize for More Home Page Sign Ups | KISSmetrics | Digital Marketing |

Excerpted from article on KISSmetrics:
"Sure, generating more traffic for your website is always a good thing. But what if you could increase conversions on your site with just a few small tweaks? It could cost a lot less and take less time.
Below are six things we did that increased our sign-up rate by more than 75%.

1. Short Simple Headline:
Try making the headline shorter and more obvious. It’s always tempting to think people understand your website better than they really do.
You have only a few seconds to capture a visitor’s interest. Make a quick, bold statement so they will decide to hang around your site longer.

2. Images:
Yes, an image can say a lot about your website or product without having to use many words.
We put a bright, cheerful image of our software on the home page. It says a few things right away.

3. Social Proof:
There are a few types of social proof that work really well:
- Testimonials: Try not to use boring text from people no one knows. Try to use a picture of the person and link to their company.
- Tweets about your company: An easy way to show some more legitimate testimonials is to use tweets about your company/product.
- Case Studies: We offer a few short case studies with summaries about how people used TeamGantt for specific projects and the benefits they got from it.
- Press Coverage: Were you in The New York Times? Show it on your website! Present a nice quote from the article and the newspaper’s logo.
- Logos of Customers: Do you have some big name customers that will allow you to put their logos up on your website? This can establish some instant credibility with others.

4. Video:
There are a few different types of videos that may help improve the communication of your message. Maybe a video that walks visitors through your product and how it can be used. Or maybe an animated video that explains the problem your product solves. Consider hiring a company to create an explainer video.

5. Longer Home Page:
This definitely is worth trying. There really isn’t any way to know if a longer home page is better or worse than your existing one without running an A/B test.

6. Call to Action:
Don’t forget this one! You need to tell your visitors what to do. Should they download an eBook, sign up for a mailing list, start a free trial, or buy your product right now? Give them a friendly nudge to help guide them to the next step..."

Each element is analyzed with more information and examples. Read full original article here:


Via Giuseppe Mauriello
No comment yet.
Rescooped by Caroline Park from Internet Marketing Strategy 2.0!

Easily Create Professional-Looking Forms and Surveys with Typeform

Via Robin Good
Robin Good's curator insight, May 20, 2013 3:25 AM

Typeform is a new web app which allows you to easily edit, create and publish professionally-looking interactive forms and surveys on any website, while guaranteeing full compatibility with all desktop and mobile devices.

If you want to "listen" to your fans, customers and readers, this is a great tool to make it all happen.

As a matter of fact, Typeforms work across all computing devices: from desktop PCs, to tablets and smartphones and can include all types of questions, from yes/no to multiple choice to free form answer. There is even a "Dropdown question type" which allows you to add as many options you want to this customizable drop down menu.

To create a new interactive questionnaire, input form or survey, you only need to drag and drop, your selected type of questions onto your empty form canvas.

Nonetheless all newly created forms have by default a professionally-looking design, it is also possible to customize their look by selecting specific colors, fonts, backgrounds or by choosing among several readily available design themes.

Other key features include the ability to embed any newly created form or survey onto any website or blog.

It is also possible to personalize typeforms by passing data into your typeforms and by appending variables to the URL. Great for greeting your users by their first name or passing hidden data along to your results.

Free to use.

Find out more:

Promo video:


Sign-up for the beta:

Rescooped by Caroline Park from Internet Marketing Strategy 2.0!

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Digital Marketing |
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
Ahmed Lizzaik's curator insight, July 12, 2013 6:23 AM


Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...

Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
Rescooped by Caroline Park from Marketing Strategy and Business!

The 2013 YouTube Marketing Guide | KISSmetrics

The 2013 YouTube Marketing Guide | KISSmetrics | Digital Marketing |

Excerpted from article intro by KISSmetrics:

"How do you successfully market your business on the world’s largest video site and #2 search engine?

This guide will provide answers to those questions and much more. Whether you are a YouTube beginner or a seasoned pro, this post will serve as an in-depth guide for marketing on YouTube.


YouTube is evolving from a “video-based site to a channels-based site where subscriptions rule.” With the new One Channel layout, your branding will work across all screens, you can turn non-subscribers into loyal fans, and you can show off more of your video content..."


The article is very long, but it is analyzed with a lot of information.

Read full article here:



Via Giuseppe Mauriello
Daniels's curator insight, May 14, 2013 5:06 PM

I was aware that by youtube marketing you can get some quite good results for your business. Yes, besides sales, but I heard something new - the idea of ranking your website in the generic search by using youtube only. Looking for a proof.

malek's curator insight, May 14, 2013 6:19 PM

The Ultimate guide to "Youtube Marketing".

Elsie Whitelock's curator insight, May 15, 2013 10:24 AM

Ready to create your first video? Good help here for setting it up..

Rescooped by Caroline Park from SEO and Social Media Marketing!

The Three Pillars Of SEO In 2013: Content, Links, And Social Media

The Three Pillars Of SEO In 2013: Content, Links, And Social Media | Digital Marketing |

A good SEO strategy is the difference between your business easily being found online and getting lost in the noise of thousands of other businesses trying to stand out. With Google’s ever-changing algorithm, it can be difficult to know what’s effective here and now.


In 2013, success in SEO hinges on businesses putting together a robust combination strategy that brings together an integrated web of great content, credible links, and social signals. Each of these pieces supports the other, providing tremendous value to readers, building your authority and brand value, and distributing your content across new channels. Here are the highlights of what to think about in terms of each of the three pillars of great SEO.


Read More:

Via Antonino Militello
Nick Mortel's curator insight, June 21, 2013 8:02 AM

add your insight...

The Social Matrix's comment, July 2, 2013 2:10 PM
It's really helped us with the planning of our new website. Great, concise and complete information. Awesome!
Rinaldo Panucci's curator insight, July 15, 2013 4:27 AM

In part, our website gets results so.

Rescooped by Caroline Park from Marketing Strategy and Business!

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips

Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips | Digital Marketing |

Excerpted from article on Content Marketing Institute:
" If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore.

Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy:

1. WebCEO
With WebCEO, I can quickly see rankings for the main search engines and look at the data from different angles, including history over months and how many keywords are ranking for the same page.

2. SEOmoz Pro
It’s easy to add keywords to a campaign and get a sense of rankings over time. SEOmoz offers automated reports, which can be very helpful when analyzing whether your content marketing strategy is moving in the right direction, from an SEO perspective.

3. SheerSEO
With it, I can look at the historical performance of that keyword, to see if it is likely to remain valuable, or if its current popularity is an anomaly.

4. SEMrush
SEMrush does provide an incredible amount of information (including competitive research) based on the more than 90 million keywords that it monitors in its database.
5. Browser extensions
If you are looking for some desktop apps that can give you a quick snapshot of your search performance, try checking your rankings using tools like the "SEO SERP Workbench" (Chrome extension) or "Rank Checker" from "SEO Book".

6. iPhone/Mobile
If you disable the office’s WiFi network, you can also see results that aren’t tied to the business’ IP address.

7. Friends
On some occasions, I’ll ask a friend or colleague to conduct a quick keyword search, so I can compare my results with theirs.

8. Search engine spot checks
As a work-around, when I check rankings on Google, I make sure I’m not logged into my Google account, and I disable my browsing history.

Bonus recommendations and advice:
- If you’re going to monitor your keyword rankings, I recommend that you keep your analyses to a minimum (once a month). Whether you look at ranking data daily, weekly or monthly, track conversion metrics as well.
- Even a No. 1 ranking on Google or Bing will be absolutely meaningless if no one in your target audience is searching for that term.
- Search volume and traffic can drop off during different times of the year.
- every content strategy must factor in the value of your current content, the content you are looking to develop in the future, and the potential both offer for increasing inbound links, leads, and engagement..."

Read full original article here:


Via Giuseppe Mauriello
Denis Marsili's curator insight, May 26, 2013 11:43 AM

Are you using KEYwords, they are KEY, think "customer". What would they type to get to your content and satisfy their needs for info / product! 

Elsie Whitelock's curator insight, June 28, 2013 8:33 AM

Great article with all the SEO changes is harder to keep up; I am testing the Chrome Extension - SEO SERP Workbench and it seems very useful. Also looking at #8 as am now aware to 'unplug' from the personalizaton bits before testing.

anusharma's comment, March 6, 5:34 AM
Here is also a great SERP checker tool is dailysero leat's check it out..
Rescooped by Caroline Park from Marketing Strategy and Business!

Video Marketing Strategy: 3 Steps To Making A Viral Video

Video Marketing Strategy: 3 Steps To Making A Viral Video | Digital Marketing |

Excerpted from article on VentureBeat:
"Are you using video in your online marketing strategies? Did you know that 87 percent of online marketers now use video content?
Whether you’ve been creating video content for years or this is your first time, we wanted to share some tips on how to make your video stand out from the rest and go viral.

Here are our 3 steps to making a viral video.

1. Understand your audience and their viral triggers.
- Know your audience:
This is very important — it is really, really difficult to make a video that everyone will enjoy. Focus on YOUR audience. Get hyper-specific.

- Consider why people share online:
The average viewer shares video for a variety of reasons.
People share for two major reasons: “a) they altruistically want to share the enjoyment of that video with others or b) they selfishly want to be seen sharing or critiquing that video.”

- Understand your audience’s viral triggers:
The most important aspect of creating a viral video is understanding how to combine the two elements discussed above to understand your audience’s viral triggers. Triggers are what turn your viewer from a passive spectator into someone that will share your content.
Focus on one or two triggers and go “all-in” on them.

2. Optimize your video for an online audience.
- Post your video everywhere:
Your video should be hosted on YouTube, Vimeo, and your professional content management system. Submit your links to Reddit, Digg, StumbleUpon, Facebook, Twitter and any other frequently visited site that displays video.

- Make it short:
Keep your video short — the average viewer watches between 15 – 30 seconds of a video, so lead with the portion of the video that is engaging.

- Design for remix and meme-ability:
Sometimes your initial video is not the one that goes viral, but parodies or memes that are developed from it can become instant hits.

- Provocative thumbnail and proper tagging:
Make sure to give your video a provocative thumbnail.
Also, make sure to give your video the proper tagging with description text that helps your search engine optimization (SEO) efforts and people who are looking for your video on YouTube.

3. Distribution.
Unfortunately, nobody can guarantee that a video goes viral. The best way to do this is to create initial small groups of supporters to start your distribution cycle.

- Niche influencers:
This goes back to understanding your audience. Online publications and bloggers are hungry for content that is interesting for their audiences.

- Celebrity influencers:
After getting some niche recognition, the next step is to reach out to influencers with larger built-in distribution networks. These include YouTube celebrities, mainstream bloggers, Twitter celebrities, etc.

- Create initial groups of support:
Use a service like Virool to guarantee your video gets viewed a certain number of times. They use a network of blogs, games and other partners to make sure that real people watch your content..."

Each step is analyzed with more information and with some videos as example. Read full original article here:


Via Giuseppe Mauriello
malek's comment, May 30, 2013 5:44 PM
Jmt Lê's curator insight, October 1, 2014 9:25 AM

Many industry experts consider video to be marketing's new frontier, be it through Youtube or short stories on Instagram. But creating a successful video is more of an art than a science.