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Effectively Communicate on the Web with Useful Information, Tools, Tips, Design, Graphics, Typography, Advertising, SEO and much much more
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Dealing With Personalized Search

Dealing With Personalized Search | Digital-By-Design |

What Does It Mean To Us SEO's?

It proves even further that search users – and the target audience of your website – are a mixed bag. Some favor personalization; others don’t. Some limit access of bots to their search history; others are clueless about how to do that.

Add a variety of location and language settings, and you will get a whole patchwork of search results just like your real users get. And it is not really obvious how you can track them.

From this Infographic, you will learn:

  • Why exactly your site ranks differently for different users.
  • How you can simulate miscellaneous search scenarios to see if your site really gets enough visibility.


By Aleh Barysevich.


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An Infographic Look At Mobile Technology For Small Businesses

An Infographic Look At Mobile Technology For Small Businesses | Digital-By-Design |
Ever wondered about Mobile Technology in business?

Many small businesses, opting to work from home, due to economic restraints, will utilise any advantage they can in order to help cement their likelihood of success, whether that be in terms of financial growth or security.

One such advantage is modern technology, in particular mobile technology, which has seen a phenomenal level of growth over the last decade (in terms of adoption, affordability and technological sophistication).

So how do small businesses utilise mobile technology to help save money or improve productivity? How many small businesses utilise such technology?

Exactly what kind of technology are they adopting?

The team at BusinessMobiles have helped answer some of those questions, producing the following ‘An Infographic Look At Mobile Technology For Small Businesses’


By John Pring.


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A Showcase Of Innovative Data Visualization Concepts

A Showcase Of Innovative Data Visualization Concepts | Digital-By-Design |

A Showcase of Innovative Data Visualization Concepts - Open Source Resources for Web Developers...

We live in an age of data. It’s now possible to collect all kinds of data – from website analytics to stats on your fitness and health.

But now that we’re able to start collecting data like this, we often find that there’s too much of it – that there’s too much noise and not enough signal. And to make it even harder, our attention spans are getting shorter. We don’t want to spend time digging through the data to understand it, we want the answer immediately in front of us.

As data, and the analysing of huge volumes of information, becomes more and more important to us, it also becomes more important that the answers are presented in a meaningful, simple and useful way.

Designs that display the data effectively and beautifully are more likely to be used again and again, and designs that are complicated, noisy and hard to use will be ignored.

Web Appers have brought together a showcase of innovative, beautiful dashboard concepts & designs to help inspire.

By Web Appers.


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What A Difference A Decade Makes - The Internet 2002-2012

What A Difference A Decade Makes - The Internet 2002-2012 | Digital-By-Design |

A decade -- 10 years. Doesn't sound like much, right?
But a decade ago, the big social networking story was Friendster with a whopping 3 million users. Microsoft's Internet Explorer had 95 percent ...

10 years, 3,652 days, 87,648 hours.

A lot has changed since Apple was touting a new 700 MHz iBook and iPhoto 1.1.

Blockbuster went from $5.5 billion in revenue to a big bloody hole in the ground, and Yahoo went from Internet behemoth to will-Marissa-Mayer-be-able-save-it.

Internet design is an ever evolving field. New and emerging technologies continue to dictate designs across the web. And in just 10 short years, the internet has evolved into a more efficient way of gathering information. And the evolution comes first through smart web design. You may look back at websites from years ago and see blocks of text and blue links, but now, designers have made site navigation a lot more easy and a lot more clear. This Infographic will take you on a journey to the past, where web pages had no pictures (slower internet speeds back then) and where everything looked like it was just copied and pasted onto the website.

In a glorious animated GIF from BestedSites: The change a decade makes in Internet time.

By John Koetsier.


Infographic by BestedSites.

Ken Morrison's comment, September 3, 2012 5:38 AM
Thank you for the rescoop. I see that your topic is Free Online Education. Some of my scoops that may fit your topic are under my "open" tag at:
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The Power Of First Impression

The Power Of First Impression | Digital-By-Design |

Have you ever wondered which elements of your website make the biggest impression?


This Infographic by Webs is based on a recent Eye-Tracking Study conducted by the Missouri University of Science and Technology:

For their research, Sheng and Dahal enlisted 20 Missouri S&T students to view screenshots, or static images, of the main websites from 25 law schools in the U.S. 

The participants spent an average of 20 seconds on each website.


The website sections that drew the most interest from viewers were as follows:

  • The institution's logo. Users spent about 6.48 seconds focused on this area before moving on.
  • The main navigation menu. Almost as popular as the logo, subjects spent an average of 6.44 seconds viewing the menu.
  • The search box, where users focused for just over 6 seconds.
  • Social networking links to sites such as Facebook and Twitter. Users spent about 5.95 seconds viewing these areas.
  • The site's main image, where users' eyes fixated for an average of 5.94 seconds.
  • The site's written content, where users spent about 5.59 seconds.
  • The bottom of a website, where users spent about 5.25 seconds.


Although use of color was not part of the eye-tracking study, participants indicated that it did influence their impressions of websites.


"Participants recommended the main color and background color be pleasant and attractive, and the contrast of the text color should be such that it is easier to read," Dahal wrote in her master's thesis, titled "Eyes Don't Lie: Understanding Users' First Impressions on Website Design Using Eye Tracking."


The use of images was also an important factor in web design, the subjects of the study said.

 "You must choose your main picture very carefully," Sheng says.

"An inappropriate image can lead to an unfavorable response from viewers."

Colors and images utilized play a vital role when it comes to creating favorable responses


By Webs.


maxOz's comment, August 17, 2012 1:25 AM
Thanks Brian For Sharing x
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Evolution Of Web Design

Evolution Of Web Design | Digital-By-Design |
Websites have come a long way in the last ten years but remember when websites were neon green, with text in all caps and the hyperlinks in blue?

Where did the tablet-ready internet we know today came from? 

And what recent developments mean for the future of web design.

Check for the answers in this Infographic


By Carrington College.


Mike Ellsworth's curator insight, March 2, 2013 9:46 PM

A great infographic that traces the changes that brought us to where we are today in Web Design.

Mike Ellsworth's comment, March 5, 2013 2:47 PM
Thanks for the reScoop, Benjami!
Jonathan Follett's curator insight, March 19, 2014 2:07 AM

Knowing how and when previous web technology came about is vital in moving forward and developing future versions of previous technology's.

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Analysis Of Australian eCommerce Statistics

Analysis Of Australian eCommerce Statistics | Digital-By-Design |


Research on where Australians are spending their time and money.

Just under half of the Australian population have a Facebook account and that men used the internet more than women.

Online sales in Australia is predicted to be worth a whopping $37.1 Billion dollars by 2013, showing that more users are becoming more comfortable shopping online.

Travel and Accommodation take the cake for most popular purchase online taking up 74% of all purchases.




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Infographics As Link Bait May Soon Provide Diminishing SEO Returns

Infographics As Link Bait May Soon Provide Diminishing SEO Returns | Digital-By-Design |

Eric Enge of Stone Temple Consulting interviewed Google’s Matt Cutts about what makes a quality website.

The interview primarily centered on SEO and delved into link building, brand building, link profiles, content differentiation, Panda, Penguin and others and Matt’s comment about Infographics.

“I would not be surprised if at some point in the future we did not start to discount these Infographic-type links to a degree. The link is often embedded in the Infographic in a way that people don’t realize, vs. a true endorsement of your site.”

Infographics As Link Bait

Infographics have long been developed as link bait and often include embed code to easily add them to a website. The embed code itself usually contains a follow link in it and can lead to the creation of dozens, hundreds or thousands of inbound links to a website.

Matt doesn’t dislike Infographics. In fact, he says, “In principle, there’s nothing wrong with the concept of an Infographic.”

It’s the lack of attribution transparency that concerns him and Google.

He also warns about publishing other’s Infographics on a site that links to an unrelated site.

Link building for the sake of SEO is a dying art. Producing lots of great content that people want to consume, share and evangelize will have the secondary effect of creating inbound links.

That is the best, most natural way to do SEO today.


Ultimately, if you produce a crummy Infographic with embed code for links, you may not see any SEO benefit at some point in the future. However, if you create a stunningly beautiful Infographic with hard-hitting data that naturally gets shared and evangelized, normal link attribution will most likely be the result.

For help with natural, clean link building download KunoCreative's

2012 Marketer's SEO Guide to Link Building [PDF]

Matt Cutts Infographic by Click2Rank


By Chad H. Pollitt


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The 2nd United Nations: The World Comes Together To Open-Source Cyber Security

The 2nd United Nations: The World Comes Together To Open-Source Cyber Security | Digital-By-Design |

2,300 contributions from 77 countries since February of this year generates some interesting and unique threat data. From the top malicious IPs by country, to information on the top malicious content by activity, type, on web sites and more, AlienVault’s collaborative shared-intelligence platform, the Open Threat Exchange (OTX), is providing compelling and actionable IP reputation information. Read the follow-up post…


By Dominique Karg


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First Wave Of Global Mobile Media Consumption

First Wave Of Global Mobile Media Consumption | Digital-By-Design |


A new study - Mobile Media Consumption Research - by InMobi , an independent network of mobile ads, shows to what extent we are becoming attached to our cell phones. 

This report is the first of a series to cover 18 countries on an on-going basis to keep abreast of how mobile devices have changed the way we consume media.


The research focuses on consumers who use mobile web services, either through a browser or application and includes all types of mobile devices (Smartphone, advanced phones, tablets, etc.)


The research series will provide an on-going view of details including: media consumption by channel, time of use, activities conducted via mobile, mobile’s impact on purchase decisions, etc.


People cannot be separated from their mobile devices, using daily  in a variety of different places. 

These studies have revealed that people now spend more time on mobile devices than they watch TV, listen to radio read.


By InMobi


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How Play at Work Makes Work.. Work

How Play at Work Makes Work.. Work | Digital-By-Design |

On its face the case for gamification, which is defined here as adding game-like activities to improve non-game contexts, is a strong one and easy to state.

Namely, if properly situated in business processes, the incorporation of game features in work activities can reward desired behavior, create more intensively participative processes, track group progress, establish feedback loops that reinforce and accelerate sought after business outcomes, and more.

How TemboSocial Makes Play Work

TemboSocial takes a similar approach towards enterprise gamification, taking elements from gaming and integrating them into your business to encourage a desired behavior, such as productivity or retention.

According to TemboSocial, this year gamification will have 20% of Global 2000 organizations playing, and by 2014 this number is expected to rise to 70%.

TemboSocial’s Research continuously shows that even though the best way to motivate employees is to recognize their achievements, gamification remains an underutilized tool. Successful computer games align personal passion and commitment to task completion. Well-designed games recognize progress, encouraging players to continue to engage and be inspired to meet the next challenge. This is key for the enterprise.

Advance through each level of this Infographic to learn more about their approach towards enterprise gamification.

By The Social Workplace 


Download "Get-In-The-Game-Unleash-Winning-Performance" [PDF] 

Via John van den Brink
John van den Brink's comment, August 1, 2012 6:57 PM
Thank you Michele for the re-scoop and the support.
maxOz's comment, August 2, 2012 5:55 AM
My pleasure, John, great Infographic and information xxx M
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The Benchmark For Online Business

The Benchmark For Online Business | Digital-By-Design |

Asos is an online fashion retailer. They sell a huge range of men’s and women’s clothing across 850 labels, including one of their own.


They are also the benchmark for how online business should be done.


Asos has identified and addressed the key factors that make the online shopping experience almost on par with in-store service.

They’re the same simple things that so many online operations manage to consistently get wrong too. So if your business is available over the internet, or looking to go there, take in these industry leading lessons from Asos.

Easy Returns

The company allows customers to return products if they are faulty, but also if they simply change their mind. And this doesn’t mean exchanging for another product either, but a full refund within 24 hours. It means a lot to have that option, even if few exercise it.

The exemplary returns policy doesn’t end there either. Even though Asos is based in the UK, customers only have to post the products locally to return them. While a big distribution network makes this easier for Asos, it’s something every business should consider.

Free Delivery

Every Asos purchase includes free standard delivery with an express option for an additional $10 fee. Sure, the cost of delivery is probably built into the price of products, but customers are none the wiser and appreciate not having an extra fee tacked on at checkout.

If deliveries are more than one day late, any delivery fee is refunded and a 10% discount is given on the customer’s next purchase.

They don’t sting people with those pesky credit card fees either. The price you see for a product is exactly what you pay, just how it should be.

Courteous Communication

The company’s customer care team is available on email 24-7. While this isn’t practical for most small businesses, it’s not the remarkable part of their service. The standout bit is that they confirm receipt of your contact and promise to get back to you within six hours.

There are not many businesses promising that turnaround, even though it’s what online shoppers want, and are coming to expect.

These might all sound a bit ‘oh-der’, but they’re the fundamental services features of online shopping that keep customers coming back. So if you’re online, or planning to go there, here’s your benchmark – Asos.

By Kochies Business


maxOz's comment, July 27, 2012 11:42 PM
Marty Thank You for the Image which is far more descriptive be well xxx
maxOz's comment, July 27, 2012 11:43 PM
And Your Input/Comments much appreciated xxx
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Black Hat Social Media Is Here To Stay

Black Hat Social Media Is Here To Stay | Digital-By-Design |

Pssst, wanna know a secret?...

“Black hat” techniques for using social media are thriving, much to the chagrin of many social media purists.

It was inevitable for this to happen. For years, the concept of black hat has been tied to the SEO trade.

Those who profess to practice SEO honorably decry these practices and deny that they use them. Yet plenty of upstanding SEOs get smoked by others who don’t agree to play by the unwritten “rules.”


What Exactly is Black Hat Social Media?

"Any techniques that are essentially designed to game the system."

This typically means going against the terms of service or accepted “best practices” of a network. With Facebook for example, running contests directly on your page, without using an app, is against their terms of service. (You do know this—right? wink-wink)


Black hat practices can also incorporate automation, taking the person out of the seemingly essential equation of personal, one-to-one (or one-to-many) communications that one expects with true social media. Like automated DMs for new followers on Twitter.


Examples Of  Black Hat Social Media

1. Buying fans on Facebook, Twitter and other networks

2. Setting up a personal profile for a company on Facebook instead of a Page

3. Targeting fans of your competitors with ads

4. Automated following and replies


By Brandon Uttley


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App Happy: Small Business Owners Are Saving Time And Money With Apps

App Happy: Small Business Owners Are Saving Time And Money With Apps | Digital-By-Design |
Individual mobile users aren’t the only ones browsing virtual app stores. Turns out, American small-business owners are embracing mobile apps in hopes of making their small-scale ventures more efficient.

With countless service apps and quick-solution apps at their fingertips, small businesses are gaining the competitive edge by going mobile. But are those app downloads worth the megabytes?

Take a look at the latest survey by the Small Business & Entrepreneurship Council [ SBE Council ] in this Infographic

By Column Five.


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Keyword Research Process

Keyword Research Process | Digital-By-Design |

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the "right" keywords can make or break your website. Through the detective work of puzzling out your market's keyword demand, you not only learn which terms and phrases to target with SEO, but also learn more about your customers as a whole.

It's not always about getting visitors to your site, but about getting the right kind of visitors. The usefulness of this intelligence cannot be overstated - with keyword research you can predict shifts in demand, respond to changing market conditions, and produce the products, services, and content that web searchers are already actively seeking. In the history of marketing, there has never been such a low barrier to entry in understanding the motivations of consumers in virtually every niche.


Where do we get all of this knowledge about keyword demand and keyword referrals?

 From research sources like these listed here:

Google's AdWords Keyword tool is a common starting point for SEO keyword research. It not only suggests keywords and provides estimated search volume, but also predicts the cost of running paid campaigns for these terms. To determine volume for a particular keyword, be sure to set the Match Type to [Exact] and look under Local Monthly Searches. Remember that these represent total searches. Depending on your ranking and click-through rate, the actual number of visitors you achieve for these keywords will usually be much lower.

Check Out this Infographic by Pomodoro taking you through the Keyword Process


Infographic By Pomodoro.

Download SEOmoz's Beginners Guide To SEO.


John van den Brink's comment, August 21, 2012 9:29 PM
Thank you Michele. Great one!
maxOz's comment, August 22, 2012 3:29 AM
My Pleasure John, Happy you enjoyed, have a wonderful week x Michele
maxOz's comment, August 22, 2012 3:32 AM
Sabine, Thank You for Sharing, cheers Michele
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App Economy Under Attack

App Economy Under Attack | Digital-By-Design |

Ninety-two percent of the Top 100 paid Apple iOS apps and 100 percent of Top 100 paid Android apps have been hacked, according to new research contained in the State of Security in the App Economy: Mobile Apps under Attack report.

The proliferation of mobile devices has created an app-centric global marketplace, ushering in the App Economy that is driving new business models and revenue streams across all industries.

 Hacked mobile apps now account for the greatest security and financial threat to the overall global software market.  


The State of Security in the App Economy: Mobile Apps Under Attack research report reveals the widespread prevalence of hacked mobile apps and the financial impact from lost revenues, IP theft, and piracy.

Key findings of the report reveal:

  • More than 90% of top 100 paid mobile apps have been hacked: 92% of top paid iOS apps and 100% of top paid Android apps were found to have been hacked.
  • Free apps are not immune from hackers: 40% of popular free iOS apps and 80 percent of the same Android apps were found to have been hacked.
  • Hacking is pervasive across all categories of mobile apps: Hacked versions of mobile apps were found across all key industries such as games, business, productivity, financial services, social networking, entertainment, communication, and healthcare.
  • Mobile apps are subject to many diverse types of hacks and tampering attacks, such as disabled or circumvented security, unlocked or modified features, free pirated copies, ad-removed versions, source code/IP theft, and illegal malware-infested versions.
  • The Anatomy of an App Hack entails three steps: Define the exploit and attack targets; reverse-engineer the code; and tamper with the code; this process is made easy with widely available free or low-cost hacking tools.
  • Financial risks from hacking are increasing rapidly: Mobile app hacking is becoming a major economic issue with consumer and enterprise mobile app revenues growing to more than $6o billion by 2016 and mobile payments volume exceeding $1 trillion (based on data from KPMG, ABI Research, and TechNavio).



Download this Report to learn more about the prevalence of app hacks as the App Economy continues to expand into diverse markets bringing new products and services to consumers and partners.


By Arxan Technologies.


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ROI = Return On Infographics

ROI = Return On Infographics | Digital-By-Design |

Using Bit Rebels Data, Now Sourcing have created this Infographic "ROI = Return On Infographics - Just how successful are Infographics?".


Looking at the data, Bit Rebels 500 most recent articles, those with an Infographic and Traditional


Posts, it's interesting to see the distribution of shares across the major social networks.

Twitter is obviously the "darling' for posts with an Infographic with StumbleUpon running closely behind.


Who would have thought LinkedIn would yield so many shares, almost on a par with Facebook?


I'm not sure how Bit Rebels could ascertain whether the pageviews were solely based on the Post with an Infographic, perhaps it had also something to do with title and subject matter.



Infographic by Now Sourcing for Bit Rebels

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The Rise Of The New App Economy

The Rise Of The New App Economy | Digital-By-Design |

VisionMobile recently designed an Infographic, The Rise of the new App Economy – based on and highlighting some of the key findings and insights from the Developer Economics 2012 Research Report.

This Research is based on an online survey of 1,500+ developers from across the globe, as well as 20 qualitative interviews. Our sample was global, including developers not just from North America, Europe and Asia, but also from Africa, Oceania and Latin America.

Here are some of the many insights from the report:

# The average per-app revenue is in the range of $1,200-$3,900 per month, depending on platform
# Irrespective of which platform they primarily use, the majority of developers (57%) plan to adopt Windows Phone
#Tablets are now a mainstream screen for developers: more than 50% of developers are now targeting tablets, with iOS developers most likely (74%) to do so
# North America tops app demand with 41% of developers indicating this is a top-3 download region, irrespective of their region of origin

Among other insights, this Infographic presents the most popular mobile platforms for developers (and how they’ve gained or lost Mindshare in the past year).

Android and iOS continue to be the most popular platforms, with a Mindshare Index of 76% and 66% respectively, while mobile web takes third place. You’ll also find the most popular screens that developers are currently targeting. Some 85% of developers today are targeting smartphones and 51% are targeting tablets – but, despite the hype, just around 8% of them target the TV screen.

Also presented are some sad truths about developer monetization – and how 1 in 3 developers are living below the “app poverty line”, uncovers which are the most cost-heavy platforms to develop on and takes a look at the supply vs. demand of apps at a regional level.

By Matos Kapetanakis. 

Developer Economics 2012 Research Report. [PDF] 


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Why The Future For Marketers Is In The Cloud

Why The Future For Marketers Is In The Cloud | Digital-By-Design |


Uberflip has released an Infographic about the future of the Cloud, and what these trends mean for marketers, providing insightful facts and figures about the adoption rates of cloud computing, the readiness of different markets, as well as some case studies on companies that have utilized the Cloud to their advantage.

“Cloud-based tools and technology are changing the way marketers reach and engage with their audience, such as the ways in which they can now distribute and store content,” explains Neil Bhapkar, Director of Marketing for Uberflip. “Cloud computing can be secure, allows for multi-device distribution, and ultimately enhances the bottom-line through cost savings and more efficient marketing efforts.”

Key takeaways:

  • By 2016, over one-third of global digital content will be stored in the Cloud.
  • Average storage per household will grow from 464 gigabytes in 2011 to 3.3 terabytes in 2016.
  • 79% of companies say that cloud cost savings “have been on par with original estimates or even exceeded original estimates.”
  • The global market for cloud computing will grow from $40.7 billion in 2011 to more than $241 billion in 2020.


Data sources for the Infographic include Forrester Research, Forbes, Gartner and Cisco.

Dowlnoad Going-Digital-Uberflip-August-2012 -

By Uberflip. 


Adele Marra's comment, August 11, 2012 11:02 AM
prego :-)
Rescooped by maxOz from Inspired By Design!

Wooden Keyboard Makes It Easier To Type

Wooden Keyboard Makes It Easier To Type | Digital-By-Design |

The Engrain ‘Tactile Keyboard’ uses natural materials to add warmth to user interfaces.

Layered with sand-blasted wood grain cut to fit the keys of a keyboard.

Designer Michael Roopenian wanted to strengthen the relationship “between user and interface” in this tactile project.

Using a single piece of wood, the keyboard overlay provides both consistency in texture and variation, as each key is slightly different based on how much it gets used, which helps you to know if you are pressing the right one.

A refreshing rethink of user interface, this keyboard uses texture to add warmth to a user’s digital experience. In a world dominated by screens, what is the role of materials and texture in creating deeper connections between user and product?

Engrain ‘Tactile Keyboard 

By Karen Baker 


Via Brian Yanish -
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The Google Yourself Challenge

The Google Yourself Challenge | Digital-By-Design |
Just how much information about you is online? Google yourself to find out and reconsider what details should be kept private and off the Internet.

 “How much can others learn about you from the Internet? Take a moment to Google yourself. You may be surprised how much information is public. While you think it doesn’t matter, what you post online could impact job prospects, your safety and more. "

Before offering someone a job or a loan, businesses and banks want to verify information about the person in question and ensure that they are working with someone responsible and trustworthy.

The average, everyday person can perform a background check if he or she is concerned about someone, so it is imperative that you protect your Reputation, Online and Offline, to ensure positive public sentiment prevails.

Check out this Infographic by Background Check to find out what you may have shared online, see what others who are looking for you may find, and learn more about why it matters.

By Background Check


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A Deep Dive Into SEO Implementation

A Deep Dive Into SEO Implementation | Digital-By-Design |

There is no magic formula to maintain high search engine rankings, there are a number of smart practices that, especially when combined, can help significantly.


Here are the top ten items that you can implement immediately to improve SEO:

1. Create Link Bait
Link bait is the look-at-me-now of any website. It refers to any content on a website created specifically to gain attention and encourage others to link to the website. Infographics are a great example of creating eye-catching content that has excellent visualization and a wealth of information.

2. Create SEO Friendly Content
Spend some time researching and selecting appropriate keywords using Google AdWords.

Once you have a list of keywords, place them strategically in the title tags, body text, meta tags, image captions, etc.

3. Redesign Homepage
Your homepage represents your company – treat it as your calling card.

 Without the right links and functions, it won’t serve its purpose. Evaluate your homepage load time and check whether it is effectively communicating your brand’s value proposition

4. Improve Primary Navigation
Having the right keywords present in your anchor text, including your major menu structures, is good practice. Navigation should also make logical sense.

5. Social Voting Buttons
Search engines are increasingly crawling the web for social signals to understand how users value a page. Adding voting buttons such as “+1”, “Like” and “Tweet” attract up to 8X more user interactions than the equivalent sharing buttons.

6. Remove Duplicate Content
Search engines do not generally return more than one version of the same page, so identical content on a website can be a missed opportunity.

7. Title Tags
Title tags appear in the clickable links on the search engine results page, so ensure that specific keyword phrases relevant to your company are present in the title tag. Keep title tags short and simple, ideally less than 70 characters.

8. Fix Broken Links
Broken links don’t just get you into trouble with users, search engines also consider such links to be an indication of poor quality.

9. Fix 404 Pages
External or internal links pointing to pages that do not exist (404 errors) should be corrected immediately.

10. H1 Headers
Implementing optimized headers allows search engines to easily identify the topic of a passage or section of a page, thereby letting them know what your site is about.




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How To Design Your Own Infographics

How To Design Your Own Infographics | Digital-By-Design |
Infographics seem to be a real trend today, with new ones popping up daily on all sorts of subjects.


In the past few years have Infographics developed into the art form we know today.

Infographics suit the information heavy world we live in as they give an easily understandable visual snapshot of something that may otherwise be plain text, and can help to widen the audience of a subject.

Many Infographics have been created for the purpose of marketing, branding, SEO and  linkbuilding purposes.

There are a whole arsenal of different programs online that will help you with anything from layouts to data, and all of these can be utilised by a layman with no previous design experience.

Best Practice Process

Before you look at online tools,  firstly, get an idea of the best practice process for any kind of design, be it graphic, product etc.:


Before you begin anything, you need to decide what your subject is going to be and do some reading.


Once you have some hard data to work with, begin to consider the design. Infographics often work best when the graphics reflect the subject of the data, so try and let the data inform and drive the design. In this part of the design process as many avenues as possible need to be explored.

Brainstorm / Form Concepts

Once you have outlined your ideas, try and work them together into several more coherent concepts. This is best done with at least one other person to act as a sounding board for your ideas, adding another perspective.

Refine Down To One Concept

Continue the refining process through sketching and iterations, and gain feedback from as many people as possible. You should begin to see the finished product coming into shape.


Your final concept in place, you can put the finishing touches in, as well as any last minute refining that needs to be done. With Infographics this usually means adding highlights/textures to really make the graphics pop.

Best Online Resources For Infographic Design

A  list of some of the best online resources for creating whole Infographics, or smaller parts that you can combine to make a larger overall graphic:





* Tableau Software

* TouchGraph

* Wordle


* Google Public Data

* StatPlanet

* ProgrammableWeb

* Inkscape


Whilst all of these tools are useful in helping to design an Infographic, they don't do the whole job for you. Unless you have some kind of experience with image editing software and a vague eye for design you're not going to be able to do this well.


By Rob


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Blog Design For Killer SEO

Blog Design For Killer SEO | Digital-By-Design |

A blog is so much more than a pageview generator. It speaks in your voice, provides a gateway to your community, acts as your moral center and facilitates communication with the rest of the world.

And done right, it's an unbeatable marketing tool.

Cyrus Shepard asked his wife, Dawn Shepard, a freelance graphic designer, if she would help develop his personal blog.

Her efforts developed into this Infographic combining SEO and blog design. 

It presents classic fundamentals as well as tips based on cutting edge research.


This Infographic contains a complete list of recommended platforms, along with the domain authority of each one.


Cyrus Shepard



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Rescooped by maxOz from AtDotCom Social media!

6 Reasons Search Engine Optimization (SEO) Is Over

6 Reasons Search Engine Optimization (SEO) Is Over | Digital-By-Design |

Exclusive SEO Conent

It has been a good long run. I've fought, cajoled and convinced. My life in SEO was challenging and rewarding. All things end and so too to SEO. Search Engine Optimization has been stabbed twirled and stabbed again. I come not to praise SEO but to bury it because:

Google Wants SEO Gone

Panda and Penguin's Google Algorithm changes are a response to the explosion of signals. Google has to calculate faster or fall immeasurably behind. Even if Google didn't want the elimination of the SEO industry they built their desire is moot. The SEO industry is dead because of the math. When your well researched and optimized pages make up 25% of your website's signals they matter. When your SEO efforts make up .0001% of the signals about your site whether you have the right title or not is moot, over, done.

Google is smart enough to take credit for the inevitable. Telling you to stop something when they can't really read it anymore seems intelligent and bossy (not unlike Google). I've made millions online for grateful empoyers doing what Google tells me to do.

SEO's Marketing Advantage Is Gone

I realized something today. I wrote a quick post on if social media marketing can make your company smarter on Atlantic BT's blog: . Writing I realized how many of my once great advantages were gone. Advantage is eliminated when everyone knows and does something. Once you know how to research keywords, write title tags and optimize on page copy as well or better than me advantage is lost. As acceptance climbs the curve advantage is lost.

The Float of Social/Search
Google did the smart thing. Instead of being drowned by social signals they coopt them, they grudgingly accept Facebook and Twitter until G+ plus is up to the task of eliminating them or rendering them unimportant. In a modeled system, and everything search engine is modeled now since the data set is too large to do anything else, then we are taking their word on how he coin flips in infinite space. Once G+ has a large of enough social set the need for actual data from other social nets goes away.

Granted Google's modeling won't be 2 + 2 = 4 accurate but who lives there anymore? Once Google floated their index breaking the link to any absolute #1 position what you see is different than what I see even if we type the same keyword at the same time and this massive move changes everything. Once the index floats GOOGLE owns it not Google plus a tribe of users. Only Google has the key to the house now. We are and will always be necessary evil guests.

Where we once had say and could chart our progress from lowly sprite to advanced SEOs only Google can see behind the curtain of our progress now. Once the index floats what is real? A: Whatever is happening now expressed in analytics. The only way to land a website's SEO plane now is with instruments in a modeled 2nd Life of a world, Pandora for SEOs.

Social Signals Overwhelm The Web
Eric Schmidt said we create as much content now in 2 days as from the beginning of man until 2003. Amazing factoid he shared in 2010! Today seems miles and years away from 2010. Data is flying everywhere as a strange nexus ties disparate elements together at the speed of light. The sheer size of the wall of data, and these days will seem like the good old days in 5 years, is staggering.

The truth of the web is what is happening now, but your NOW and mine aren't the same anymore. You see it right? The sword in the stone Google created for itself? When you float YOU CUT DOWN the data you process, you statistical and predictively model the world. You process a piece and form conclusions about the whole, you float on an endless Sargasso Sea neve reaching shore in a constant state of roil. Since you and only you "own" the float no one has any data to your contrary. Whatever is happening is real and what is supposed to be happening (to quote Eckhard Tolle).

Semantic Web Understands Meaning, Culture and Time
Did you see the crossword puzzle contest a few months ago where people crushed an advanced computer? If you watched Watson crush contestants on jeopardy you remember laughing as Watson adjusted its idiom meter. Sounded funny to have such an advanced machine not understand humor or sarcasm. The laughs died fast as Watson played the piano keys of knowledge only a super computer knows how to play. Once the "rules" of semantic context are mastered, and they will be in short order, we aren't very far from Asimov's Foundation Series and his famous 3 Laws of Robotics.

Screaming, Loud Noise Means Only The Real and Shared Get Through
Ever been in a crowded room, a room so impossibly crowded you are sure if one more person comes in you will pass out. Suddenly 10 more people come into the crowded space and one of them is your mother. Not only can you immediately SEE your mother but also you relax even though she may as well be on the moon for your ability to get to her through the throng.

This is the analogy for the room we Internet marketers shout into these days. Problem is no one has the lung capacity needed to be heard over the din. Instead, if we want to get a message over to our mother we need to send it person to person. We must create a tribe of helper agents. We give our genetic dance to the worker bee standing next to us and the pass it over to mom. Once noise reaches this level more noise only makes YOU look foolish and out of touch.

I come not to praise SEO but to bury it even as I admit the fun of the wild crazy ride we've been on :).M

Via Martin (Marty) Smith, John van den Brink
maxOz's comment, July 27, 2012 11:46 PM
Love this Marty, have always felt SEO is not the focus, original quality is the way to go, well done!!!
Martin (Marty) Smith's comment, July 28, 2012 12:16 AM
Thanks Michele. If content and storytelling are KING now after Penguin and Panda and on the dawn of the semantic web then quality is QUEEN :). Appreciate your feeback and support and amazing skills. Great weekend my friend. Marty
maxOz's comment, July 28, 2012 12:26 AM
You too Marty have a Happy Weekend ... xxx