DESIGN THINKING | methods & tools
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DESIGN THINKING | methods & tools
Design Thinking is more than a method. It´s a mindset.
Curated by Michael Sabah
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Me-Commerce and Retail's Future - Marketing Technology Blog

Me-Commerce and Retail's Future - Marketing Technology Blog | DESIGN THINKING | methods & tools |

Retail is changing rapidly – both online and offline. Traditionally, retail establishments have always had low profit margins and high volume to produce the business results they needed to survive. We’re seeing rapid turnover in retail nowadays where technology is accelerating growth and increasing efficiency. Retail establishments that aren’t taking advantage are dying… but retailers that are leveraging technology are owning the market.+

Demographic shifts, the tech revolution, and the consumer demand for more personalized service are altering the roadmap for the customer decision journey.

McKinsey on Marketing lays out what they believe are the new Four P’s of Marketing:+

Pervasive – people shop wherever they are – whether it’s in bed with a tablet or while they’re in the middle of your showroom.Participatory – people are going to create and share ratings and reviews online of companies, products and services.Personalized – batch and blast traditional marketing is no longer working. Emotional connections through similar stories is driving conversions.Prescriptive – mobile applications, online research and social tools are helping consumers take control of their shopping through their own process.

Mark Minelli's curator insight, May 26, 2014 8:19 AM

Interesting stats.

Rescooped by Michael Sabah from DESIGN Thinking Review!

Incremental and Radical Innovation: The role of design research, technology, and the innovation of meanings

Via Len Netti
Len Netti's curator insight, June 10, 2013 11:16 AM

Human-centered design, with its emphasis on iterated observation, ideation, and testing is ideally suited for incremental innovation and unlikely to lead to radical innovation. Radical innovation comes from changes in either technology or meaning. Technology-driven innovation often comes from inventors and tinkerers. Meaning-driven innovation, however, has the potential to be driven through design research, but only if the research addresses fundamental questions of new meanings and their interpretation.