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10 Reasons Visual Content Dominates 2014 - The Wishpond Blog

10 Reasons Visual Content Dominates 2014 - The Wishpond Blog | Must Design |

10 Reasons Visual Content will Dominate 2014 What marketing strategies will we focus on in 2014? What will we leave behind? This article takes a look at the rise of visual content - and why 2014 will dominate in 2014:

1. 90% of information transmitted to the brain is visual. Visuals are processed 60,000X faster in the brain than text.

2. Videos on landing pages increase average page conversion rates by 86%.

3. Visual content is social-media-ready and social-media-friendly. It’s easily sharable and easily palatable.

4. Businesses who market with infographics grow in traffic an average of 12% more than those who don’t.

5. Posts with visuals receive 94% more page visits and engagement than those without.

6. 60% of consumers are more likely to click on a business whose images appear in search results.

7. Clear, detailed images carry more weight than product information or customer ratings say 67% of consumers.

8. Visuals show your products without telling people about them. This allows viewers to make their own decisions without feeling pressure from your business.

9. Visuals express ideas quickly - in a snapshot. This breaks through the overwhelming clutter of online content.

10. Visuals are becoming easier and easier to create as photo editing tools become more accessible


Martin (Marty) Smith's insight:

I can think of a few more reasons visual marketing will dominate in 2014 including:

* Visuals are cross-cultural and global (don't have to speak english to understand visuals)..

* Mobile LOVES visuals and everything is going mobile 

* Visual marketing is more viral, more "shareable". 
*  Visual marketing is more fun. 

Wow, this post is  sparking a lot of great conversations including one on G+ about images and real estate thanks to Janis Bourgeuta: 

And this comment from Monida on

Grat Monica S Mcfeeters Comment:

This is one of the best reasons for art education. A visually or media illiterate citizen or consumer is very apt to be manipulated or make unwise choices.

From Wikipedia:

 Visual literacy includes in addition the ability to understand visual forms of communication such as body language, pictures, maps, and video.Evolving definitions of literacy often include all the symbol systems relevant to a particular community. Literacy encompasses a complex set of abilities to understand and use the dominant symbol systems of a culture for personal and community development. In a technological society, the concept of literacy is expanding to include the media and electronic text, in addition to reading and writing.


Lynn Pineda's curator insight, March 14, 2014 11:25 PM

All I can say, is thank goodness for Visuals in content!  I've always been a visual person being a visual learner. Information is easier to retain and comprehend when visuals are employed as it pulls you in.

The article's statistics further supports the importance of visuals. I love visuals!

mjboyce's curator insight, March 15, 2014 1:17 PM


Carlos Bisbal's curator insight, March 16, 2014 10:15 AM

10 Razones por las que los contenidos visuales dominarán el 2014


¿En qué estrategias de marketing nos vamos a centrar en el 2014? ¿Qué vamos a dejar atrás?


Este artículo echa un vistazo al ascenso del contenido visual y por qué 2014 será el año de los elementos visuales.


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Three Ways To Digitally Detox your Smartphone via Fastcompany

Three Ways To Digitally Detox your Smartphone via Fastcompany | Must Design |
I was determined to digitally detox. But after trying two different “dumbphones,” I realized that the simplest solution was to change how I used my old smartphone.
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Original Art Rules 2019 Marketing via @Curagami with Video  

Original Art Rules 2019 Marketing via @Curagami with Video   | Must Design |

Five Reasons "Original" Art Rules 2019 Marketing

We share five reasons "original" art, illustrations and videos rule 2019 marketing. 


  • Death of Brand Killing Stock Images.
  • The Art, Marketing and Data Collision.
  • Originality Gets Shared.
  • Pictures Matter More Than Words
  • Smartphone Attention Span/Seratonin Addiction


Read More on 

Martin (Marty) Smith's insight:

Reading a gaggle of predictions for 2019 design and marketing we found agreement. "Original" art, illustrations, videos, and ideas will rule marketing in 2019. Original is in quotes because you, me, and everyone we know will use stock images next year, 

The post shares tips on how to modify stock images to eliminate the soul and branding killing sameness. Making something original out of stock takes ten minutes. But most websites won't invest a little extra time to create original art, illustrations, and videos. 

Want to know how to make millions online? We share two rules with our consulting clients. 


  1. Take a little extra time to BE ORIGINAL.
  2. When in doubt refer to Rule #1. 

The bad news is there's no free lunch in digital marketing anymore. The good news is 99% of websites don't care about being original. Ready, set, GO, GO, GO. :). Martin 

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Five Web Design Steals from the Chrysler Museum of Art via Curagami

Five Web Design Steals from the Chrysler Museum of Art via Curagami | Must Design |
Five Web Design Steals
Here are five web design ideas you should steal from the new site.

Hero with subtle, effective Calls To Actions (CTAs).
Color as warmth and invitation.
Whitespace to lower intimidation and encourage interaction.
Teases promoting clicks and control.
Storytelling with text, images, and testimonials.
Martin (Marty) Smith's insight:

My take on the Chrysler Museums new website and what it can teach us about web design. 

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The 7 Major Graphic Design Trends of 2019

The 7 Major Graphic Design Trends of 2019 | Must Design |
Prepare yourself for 2019, with this look into the biggest design trends of the year. We’ve covered it all, from typography to illustration and more.
Martin (Marty) Smith's insight:

Look Closely At Trends #2 and #3
Immersive Design (#2) and Exposed Mechanics (#3) are related. Immersive Design looks toward virtual reality. VR is a subset of a more significant trend - experiences are the new branding. 

Why would people pay to run through cold, mud, and over rocks and steel? Tough Mudder knows experience is the new branding. And I agree with the founder. Will Dean when he insists no social media means no Tough Mudder. Tough Mudder is immersive and built for sharing. 

Exposed Mechanics elevates process. Process becomes a shareable product. Exposing mechanics creates and shares vulnerabilities. Sharing process in real time or near real time removes a barrier, encourages engagement, and creates conversations. Perfect is left in favor of content capable of producing, rewarding, and inspiring a tribe. 


Sharing process, warts and all, break the third wall - the wall between visitors, viewers, and creators. We develop enough of a framework to receive feedback and then cooperate with those special customers to shape a two-sided dynamic conversation. Happening NOW.  


Experience always happens NOW — these two trends, immersive and exposed, wreck marketing as practiced in favor of community, conversations, and customers. Control, still a figment of a marketer's imagination, moves from marketers to curators and analysts. 

After such a shift any message meant to brainwash a passive audience sound false, thin, and discouraging. Experience moves passive consumption out in favor of active collaboration. Once the DVR, streaming and a ubiquitous Internet change consumer expectations in favor of exposed mechanics and immersive collaborative tribal experiences going back to passive consumption is impossible and annoying. 


Maddening means now there's a penalty for being only slightly out of touch. Create a passive one-sided campaign, and you'll do more than spend money carelessly. Preach without conversation, and you'll pay with cash and brand equity. And the later is the vastly more valuable and hard-earned currency. 


Promise to blog about this topic further on M 

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Mirror Designs Use Images to Arrest and Engage  

Mirror Designs Use Images to Arrest and Engage   | Must Design |
Stephan Schmitz creates editorial illustrations that offer a reflection on modern life. The poignant images are a mirror to how we deal with technology, our families, and more.
Martin (Marty) Smith's insight:

Love design that uses one element to make another point like some of these dramatic and arresting examples. 

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Graphic Designer Freebies For 2019

Graphic Designer Freebies For 2019 | Must Design |
40 Best Freebies for you. Start your New Year 2019 with these Freebies and Free Resources. Big list of handpicked freebies for designers and developers.
Martin (Marty) Smith's insight:

Couldn't live without freebies and fremiums (stuff you use for free until you can't stand it anymore and choke up the pro money). 

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Minimalism in Game Design: Examples, Tips, and Ideas

Minimalism in Game Design: Examples, Tips, and Ideas | Must Design |

Minimal Is Hard

I love this post about how to be a game designer minimalist because doing less is the hardest thing. The ideas shared are applicable to web design too. 

This may be the most important two paragraphs for anyone creating a website to read:

The Basics

"The general purpose of minimalism in game design is to accentuate a game's specific elements by limiting the scope or detail of the other surrounding elements. For a simplified 'real world' example, imagine wearing a blindfold to place a greater emphasis on your sense of touch. 


An entire game can be designed with minimalism as a core concept, but minimalism can also be invoked only when needed. Art, sound, gameplay, and narrative can all be subject to minimalist interpretations."


Read a great book, The Paradox of Choice by Schwartz, to understand why most websites lower conversion with too much choice. Designing a website creates the idea you can do more than you should. It's easy to create mess. 


"Limiting" is an important word for any new web designer. Even as i write this I know chances are poor anyone working . on a websites wireframes is listening. There is something busy, chaotic and endless about web design. 


Because we can do something doesn't mean it is the right thing to do. 

Martin (Marty) Smith's insight:

Great post for any web or graphic designer to read. 

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Blockchain Design Principles – Design at IBM 

Blockchain Design Principles – Design at IBM  | Must Design |

Blockchain Be Coming

Blockchain is coming and disruption will follow. Bitcoin is an example of a blockchain, but don't stop there. If currency can be "mined" and understood as an extension of those who use it isn't that statement true for all things? 

Yes is the answer to that question. 

Martin (Marty) Smith's insight:

Insight into how blockchain will change web design. 

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Designing The Perfect Slider Is Tricky - A Smashing Magazine How To 

Designing The Perfect Slider Is Tricky - A Smashing Magazine How To  | Must Design |

Smashing Perfect Sliders
Sliders, those moving images at the top of your homepage or other key pages, can be effective communication tools. They can also, when done badly, drive traffic into the night.

This Smashing Magazine "Perfect Slider" tutorial helps define when sliders are a good idea and how to execute them for conversion, not aversion. 

Martin (Marty) Smith's insight:

Great, comprehensive, and illustrated "perfect slider" tutorial from Smashing Magazine. 

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Blockchain and the Future of Web Design via @Scoopit

Blockchain and the Future of Web Design via @Scoopit | Must Design |

Blockchain Disruptions

As we shared in BI Revolution and Curation RevolutioBlockchain isn't just for Bitcoin anymore.  Imagining a distributed, verified and all but fraud-proof transaction network will change how we think about designings websites too. 


Websites are Dumb
Today, as social media proves, our customers want collaboration, community, and conversations. Google understands the value of highly personalized results. 


The Google "float" where you and I can type the same search at the same time and receive different results is an example of hyper-personalization blockchains are sure to bring to e-commerce. 


Websites powered by algorithms to read a customer's blockchain show the most relevant information to convert now. Lectures die in favor of predictive analytics and conversations. 

When we learn, thanks to the blockchain, a customer just purchased something related to what we sell why show customers anything other than the products our data tells us will convert visitation to transactions? Answer: we wouldn't. 


Internet of Things

The "life is better" promise suggested by the Internet of Things (IOT) is a harvest we only reap with creative use of blockchain. If everything knows everything about everyone, where we are head anyway, our ability to turn chaos into meaning, efficiency and a better life depends on a multipoint, verified and shared network. 

As we noted in our Curagami post The Blockchain Disruption Is Coming Sun Microsystems John Burdette Gage was right - the network is the computer. And the only way our lives don't dissolve into a puddle of chaos, confusion, and anger is by using community blockchain to inform, personalize, and humanize the Internet of things. 

Read our friend David Amerland's great What If We Had A New Value System for Goods and Services to understand the need for, the promise of, and difficulty to create a meaningful, fair, and efficient future. 


How Blockchain Change Web Design

Web design changes from static to flexible, from we create to we curate and from lectures to conversations. Like Google, we won't create a single, static, boring page. Instead, thanks to the blockchain, we will design interactive experiences capable of changing on the fly. 


And we'll have flying cars too. We realize we've heard similar mostly unfulfilled promises before. And there are significant hurdles such as how most merchants feel about their customer information - highly proprietary. 


If the web proves anything, it is the absurdity of "highly proprietary" thinking. What is exclusive when what we do is digital and so easily shared instantly and around the world? Answer: nothing is uniquely yours anymore. 

We don't see the usual drip, drip, drip of acceptance for blockchain empowered, flexible and personal web design. Everyone goes, or no one and the undeniable benefits of using a "dispersed ledger" to inform our digital marketing is so holdouts will lose share, traffic, and loyalty. 

Best to LEAD in innovative ways to use blockchain to inform your web designs since to do otherwise is to risk...well everything. 

Martin (Marty) Smith's insight:

How blockchain will make the Internet of Things possible and change web design. 

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20 Free UX eBooks You Must Read via WebDesignDev

20 Free UX eBooks You Must Read via WebDesignDev | Must Design |

UX Must Reads

If you're new to web design do yourself a favor and read at least two of these free User Interface (UX) design books. You'll save yourself time in the end if you know how to design for conversion, engagement, and functionality. That's not to downplay the need for excitement, but nothing turns more users off faster than a hard to understand website. 

Martin (Marty) Smith's insight:

Free UX books will help save you design time, energy, and frustration. 

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Ten Cool Wireframing Tools To Help ROCK Your Web Designs via Shopify  

Ten Cool Wireframing Tools To Help ROCK Your Web Designs via Shopify   | Must Design |

Wireframing Is A Pain But Less So
Wireframing, the act of prototyping web designs before writing code, is a pain. Less of a pain with these 10 wireframing tools all new to us. 

Martin (Marty) Smith's insight:

We have used any of these tools, but xeroxing our wireframing template is old, hard to share, and takes too long. 

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