Designing effective marketing communications in a digital world
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Designing the new Uber App – Uber Design – Medium

Designing the new Uber App – Uber Design – Medium | Designing effective marketing communications in a digital world | Scoop.it
Sometimes in order to get more quickly from point A to point B, you need to slow down, look up, and see what’s ahead of you. Where Uber originally asked you to only think about getting a ride, we now ask you “Where to?”
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The creative part of UI design: Adding characters and style - InVision Blog

The creative part of UI design: Adding characters and style - InVision Blog | Designing effective marketing communications in a digital world | Scoop.it

No matter how rational our thinking, we hear a voice whisper that beauty has an important role to play.

Dale Simonson's insight:
it's all about the visuals...
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