Designing effective marketing communications in a digital world
107 views | +0 today
Follow
Your new post is loading...
Your new post is loading...
Scooped by Dale Simonson
Scoop.it!

The 7 Questions You’ll Be Asked at a UX Design Interview

fundamental UX interview questions, along with tips and tricks on how to answer them
Dale Simonson's insight:
Thinking of all you graduates at this time of year... how do you land that gig you've been preparing for? 
No comment yet.
Scooped by Dale Simonson
Scoop.it!

The UX Designer’s Best Companions For Sketch � – UX Power Tools – Medium

The UX Designer’s Best Companions For Sketch � – UX Power Tools – Medium | Designing effective marketing communications in a digital world | Scoop.it
Part of Sketch’s adoption is also due to it’s ease-of-integration with other 3rd-party applications and its open-arms approach to plugins.
Dale Simonson's insight:
plugins and tools that help you design interfaces and interactions in Sketch
No comment yet.
Scooped by Dale Simonson
Scoop.it!

Designing the new Uber App – Uber Design – Medium

Designing the new Uber App – Uber Design – Medium | Designing effective marketing communications in a digital world | Scoop.it
Sometimes in order to get more quickly from point A to point B, you need to slow down, look up, and see what’s ahead of you. Where Uber originally asked you to only think about getting a ride, we now ask you “Where to?”
No comment yet.
Scooped by Dale Simonson
Scoop.it!

The creative part of UI design: Adding characters and style - InVision Blog

The creative part of UI design: Adding characters and style - InVision Blog | Designing effective marketing communications in a digital world | Scoop.it

No matter how rational our thinking, we hear a voice whisper that beauty has an important role to play.

Dale Simonson's insight:
it's all about the visuals...
No comment yet.
Scooped by Dale Simonson
Scoop.it!

The Irrational User – Alvin Hsia, Product designer @airbnb – Medium

The Irrational User – Alvin Hsia, Product designer @airbnb – Medium | Designing effective marketing communications in a digital world | Scoop.it
8 cognitive biases to keep in mind when building products
No comment yet.
Scooped by Dale Simonson
Scoop.it!

Kim Goodwin – Silo-busting, Scenario-driven Design » UIE Brain Sparks

Kim Goodwin – Silo-busting, Scenario-driven Design » UIE Brain Sparks | Designing effective marketing communications in a digital world | Scoop.it
scenarios and personas serve as a great way to get everyone involved in the same frame of mind. Bringing stakeholders to interviews with users at the start of the design research helps solidify that the personas used to inform the design are shorthand versions of real people. This gives you a solid foundation to move forward with the design.
No comment yet.
Scooped by Dale Simonson
Scoop.it!

Empathy Mapping: The First Step in Design Thinking

Empathy Mapping: The First Step in Design Thinking | Designing effective marketing communications in a digital world | Scoop.it

Empathy maps simply help us build empathy with our end users. When based on real data and when combined with other mapping methods, they can:

• Remove bias from our designs and align the team on a single, shared understanding of the user
• Discover weaknesses in our research
• Uncover user needs that the user themselves may not even be aware of
• Understand what drives users’ behaviours
• Guide us towards meaningful innovation

No comment yet.
Scooped by Dale Simonson
Scoop.it!

How to Become a Successful Entry Level UX Designer

How to Become a Successful Entry Level UX Designer | Designing effective marketing communications in a digital world | Scoop.it
UX Blog is a resource for UX design, user research, & user experience strategy professionals. Covering topics in design thinking, interaction design, information architecture, user-centered design, & human-computer interaction.
Dale Simonson's insight:
This article includes a list of good resources on UX basics, and how to get a good grounding in the field
No comment yet.
Scooped by Dale Simonson
Scoop.it!

The Archetypes of UX Design – Innovatemap Current

The Archetypes of UX Design – Innovatemap Current | Designing effective marketing communications in a digital world | Scoop.it
“When you get assigned a new project, what part do you hope you get to do, and which part are you secretly praying someone else will do?”
Dale Simonson's insight:
roles and tasks in UX Design have many labels, here's a roundup of some current terms and descriptions
No comment yet.
Scooped by Dale Simonson
Scoop.it!

Airbnb Design

Airbnb Design | Designing effective marketing communications in a digital world | Scoop.it
Behind-the-scenes work, event updates and stories from our creative community
Dale Simonson's insight:
interesting selection of articles, reviews, and posts on this design blog from Airbnb
No comment yet.
Scooped by Dale Simonson
Scoop.it!

How to Change Your Career from Graphic Design to UX Design

If there’s an occupation that is 100% linked with the public’s idea of what design is all about, it’s graphic design. From the familiar golden arches of the McDonald’s brand to the typography and colors of movie posters, graphic designers create some of the most iconic and ubiquitous designs around us. So why would a graphic designer like you want to change your career to UX design? Well, for one, much can be said about the sense of satisfaction and fulfillment derived from getting “under the

No comment yet.