Designing effective marketing communications in a digital world
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Better grid systems in UI design tools – Subform – Medium

Better grid systems in UI design tools – Subform – Medium | Designing effective marketing communications in a digital world | Scoop.it
grids are still useful for interface design, but the screen is much more complex than the printed page, as both the output media and content are highly variable
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The creative part of UI design: Adding characters and style - InVision Blog

The creative part of UI design: Adding characters and style - InVision Blog | Designing effective marketing communications in a digital world | Scoop.it

No matter how rational our thinking, we hear a voice whisper that beauty has an important role to play.

Dale Simonson's insight:
it's all about the visuals...
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The Archetypes of UX Design – Innovatemap Current

The Archetypes of UX Design – Innovatemap Current | Designing effective marketing communications in a digital world | Scoop.it
“When you get assigned a new project, what part do you hope you get to do, and which part are you secretly praying someone else will do?”
Dale Simonson's insight:
roles and tasks in UX Design have many labels, here's a roundup of some current terms and descriptions
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