Designing effective marketing communications in a digital world
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Transitional Interfaces — Medium

Transitional Interfaces — Medium | Designing effective marketing communications in a digital world | Scoop.it
It seems crazy to me that more people don’t think about interfaces with respect to the dimension of time. Motion can provide so much information!
Dale Simonson's insight:

animation adds realism and provide a sense of spacial relationships to the user when one screen, or element, transitions to another 

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Motion with Meaning: Semantic Animation in Interface Design

Motion with Meaning: Semantic Animation in Interface Design | Designing effective marketing communications in a digital world | Scoop.it
Animation is fast becoming an essential part of interface design, and it’s easy to see why. It gives us a whole new dimension to play with—time. This creates opportunities to make our interfaces better at every level: it can make them easier to understand, more pleasant to use, and nicer to look at.
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