Designing effective marketing communications in a digital world
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Meet the Marketing Dream Team of the Future – Context – Medium

Meet the Marketing Dream Team of the Future – Context – Medium | Designing effective marketing communications in a digital world | Scoop.it
And then watch them turn your brand blog into a successful content marketing machine
Dale Simonson's insight:
Out with the “Marketing Director” and in with the “Managing Editor” At the head of the operation will be a tough managing editor, who has the skill set of a journalist but the mindset of a marketer, plus the foresight of a tech visionary and the ability to spot talent a light year away.
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Rescooped by Dale Simonson from B2B Marketing-The Practical Side
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Marketing Messaging and Copy Are NOT the Same Thing…

Marketing Messaging and Copy Are NOT the Same Thing… | Designing effective marketing communications in a digital world | Scoop.it

Your Messaging Strategy sets the foundation for what your brand needs to talk about and why. Your Copy however, is more about the how. It’s an outcome of the strategy or general approach you’ve decided about the key messages that need to come across to your audiences.

 


Via Lydia's Marketing & Communication Consulting
Dale Simonson's insight:

(copy, images, format, medium, layout, fonts and colours… all "how"s. Get the "what" first…) Then, as this article points out, write (or hire) great copy.

Lydia's Marketing & Communication Consulting's curator insight, September 1, 2015 9:50 AM

Your Messaging Strategy sets the foundation for what your brand needs to talk about and why.


Your Copy is more about the how. It’s an outcome of the strategy or general approach you’ve decided about the key messages that need to come across to your audiences. 


Good considerations and tips here, particularly helpful for startups.