Designing effective marketing communications in a digital world
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Email Marketing Best Practices: 40 Tips for Dramatically Better Emails

Email Marketing Best Practices: 40 Tips for Dramatically Better Emails | Designing effective marketing communications in a digital world | Scoop.it

"Many of these tips are at the core of the best email marketing campaigns out there"

Dale Simonson's insight:
Email isn't about selling. It's a platform for communications, and the more helpful you are to your community, the more rewarded you'll be.

This is a long list of tips, and includes many examples.
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Landing Page Optimization: Find Heaven For All Your Visitors

Landing Page Optimization: Find Heaven For All Your Visitors | Designing effective marketing communications in a digital world | Scoop.it
seven crucial elements of every high-converting landing page
Dale Simonson's insight:
landing page tips
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The Fourth Industrial Revolution: what it means and how to respond

The Fourth Industrial Revolution: what it means and how to respond | Designing effective marketing communications in a digital world | Scoop.it
the breadth and depth of these changes herald the transformation of entire systems of production, management, and governance
Dale Simonson's insight:

Klaus Schwab, founder and exec chair of the World Economic Forum, authors a call to action: "we must develop a comprehensive and globally shared view of how technology is affecting our lives and reshaping our economic, social, cultural, and human environments."

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Meet the Marketing Dream Team of the Future – Context – Medium

Meet the Marketing Dream Team of the Future – Context – Medium | Designing effective marketing communications in a digital world | Scoop.it
And then watch them turn your brand blog into a successful content marketing machine
Dale Simonson's insight:
Out with the “Marketing Director” and in with the “Managing Editor” At the head of the operation will be a tough managing editor, who has the skill set of a journalist but the mindset of a marketer, plus the foresight of a tech visionary and the ability to spot talent a light year away.
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9 Conversion Tricks That Are Borderline Magic - KlientBoost

9 Conversion Tricks That Are Borderline Magic - KlientBoost | Designing effective marketing communications in a digital world | Scoop.it
Most businesses don't have a traffic problem. They have a conversion problem. These 9 conversion tricks will help you solve them.
Dale Simonson's insight:
not “tricks” but solid tips on increasing the effectiveness of a website that has a marketing or sales purpose by converting audience "viewers" into "users"
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Side Product Marketing is The New King

Side Product Marketing is The New King - The Startup - Medium

Welcome to the world of side project marketing, an underrated alternative between advertising and content marketing that is just starting to take over the world.

Dale Simonson's insight:

"Give something valuable away for free, in order to sell something related"

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