Kim Goodwin – Silo-busting, Scenario-driven Design » UIE Brain Sparks | Designing effective marketing communications in a digital world | Scoop.it
scenarios and personas serve as a great way to get everyone involved in the same frame of mind. Bringing stakeholders to interviews with users at the start of the design research helps solidify that the personas used to inform the design are shorthand versions of real people. This gives you a solid foundation to move forward with the design.