Designing effective marketing communications in a digital world
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Meet the Marketing Dream Team of the Future – Context – Medium

Meet the Marketing Dream Team of the Future – Context – Medium | Designing effective marketing communications in a digital world | Scoop.it
And then watch them turn your brand blog into a successful content marketing machine
Dale Simonson's insight:
Out with the “Marketing Director” and in with the “Managing Editor” At the head of the operation will be a tough managing editor, who has the skill set of a journalist but the mindset of a marketer, plus the foresight of a tech visionary and the ability to spot talent a light year away.
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Scooped by Dale Simonson
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Side Product Marketing is The New King

Side Product Marketing is The New King - The Startup - Medium

Welcome to the world of side project marketing, an underrated alternative between advertising and content marketing that is just starting to take over the world.

Dale Simonson's insight:

"Give something valuable away for free, in order to sell something related"

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