démarche commerciale

The Guardian (blog)
Affiliate marketing? It's time for brands to learn the facts
The Guardian (blog)
Affiliate marketing is still a relatively new and, unlike other online marketing channels, it doesn't have a direct offline parallel.

Is Your Marketing Life Cycle Flatlined?
Forbes
At every stage of the product life cycle, there are marketing challenges and decisions that should be carefully considered.

CEOs live by the bottom line, so marketers need to show how content impacts lead generation and results. Measure your content marketing ROI with call tracking.

ADECCO SA : Willingness to work abroad and acquire professional experience ...
4-traders (press release)
Zurich, September 17, 2013.

Sustainable Brands
ADECCO SA : Adecco becomes Industry Group Leader in the Dow Jones ...

Manpower U.S. Announces New Multi-Channel Delivery Model to Anticipate ...

The Independent The Top 7 Social Media Marketing Trends That Will Dominate 2014 Forbes social media marketing With new social networking platforms appearing from behind every corner, it can be hard to know exactly where to commit your time and...

It's Time To Demystify Content Marketing
Forbes
I've been following “content marketing” for a long time. My entire 25 year career in advertising, in fact. It's not a new thing. It just feels disruptive today because we've slapped a label onto it.

Adecco Asia( http://adecco-asia.com ) has today announced the launch of a regional network of offices that will provide staffing and recruitment services to Asia's fast growing luxury retail sector. Adecco operations in Hong Kong, Singapore and Taiwan — all wholly owned subsidiaries of the world's leading HR company — The Adecco Group — will leverage on existing relationships and create new partnerships with brands involved in the exclusive and expanding luxury retail sector in Asia.

The launch of a specialty recruitment business in the luxury retail sector is timely for Adecco, with Asia being one of the world's most important markets for luxury brand purchases — due in part to increasing consumer affluence in the region's emerging markets. Indeed, the fastest global growth in luxury goods sales in 2013 is expected to be seen in South East Asia — with analysts predicting a 20% increase.

Via Alexander Crépin

Journalism.co.uk
6 lessons from digital-first magazine leaders
Journalism.co.uk
Kreisky identified six lessons other magazine publishers can take away from the the strategies of the "leading" organisations.

Digest...

 

A new survey from content marketing provider Skyword found that nearly half of the respondents polled have a formal content marketing strategy, but only 25 percent are measuring the results of their social media content marketing efforts.

 

The survey covered a number of content marketing trends, focusing on how organizations produce and distribute content. According to the findings, the number one reason marketers are implementing content marketing initiatives is to engage customers and prospects, with 68 percent of respondents claiming it is their primary goal.

 

For the organizations leveraging content marketing programs, 48 percent say their efforts are resulting in engagement with customers and prospects, and 41 percent are seeing an increase in brand awareness.

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Via CYDigital