Is "Insights" the right way to think about the value of data? | Decision Intelligence News |

"Though it’s the stock response, 'insights' is precisely the wrong way to think about how an advance in AI will create value. In fact, we feel that 'insights' often is code for 'We don’t know what to do with our AI’s predictions.'

A much better answer would be to describe the decisions that the predictions will improve, because AI has value only if it leads to better decision-making."