Change, NeuroLeadership, Leadership & Brain Research
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The art of finding an audience

The art of finding an audience | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it
Almost to the day a year ago I wrote a post on audience engagement, talking about five points I believe are essential when it comes to reaching the point of meaningful interaction with an engaged a...

Via Simon Staffans, Dr. Pamela Rutledge
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Simon Staffans's curator insight, September 10, 2015 3:30 AM

Some thoughts on a method I'm starting to apply - comments welcome!

Dr. Pamela Rutledge's curator insight, September 11, 2015 10:15 AM

Simon, I'm always a fan of your stuff, but I'm especially loving your insights and endorsement of the persona approach. The psychology of persona development is a subject near and dear to my heart.  It plays a big role in what we teach in the certificate program on Brand Psychology and Audience Engagement I designed with Dr. Jerri Lynn Hogg at Fielding Graduate University.  We work with story and 'the storied nature of life' as the core expression of a brand's values; similarly we use the psychology of motivations, needs and goals to understand the audience and as the basis for developing the persona story to get the right "fit" between the brand/cause/entertainment property and the audience. (We use 'brand' broadly to mean any encapsulated idea, from social cause or entertainment experience to commercial or organizational brand.) If you are telling your core story, it is also your brand promise. We all, as consumers, have stories about how any consumed experience integrates, inspires, or changes our personal story trajectory.  Lots of science on how the brain processes using story (i.e. narrative structure) to make meaning.  By creating a brand-audience link through psych fundamentals built on story, by definition it builds the trust and authenticity--creating a relationship of respect and reciprocity. As you well know from what you do, the development of a clear story arc with emotional purpose and intention allows you to construct and tell your story across media to create a larger experience or storyworld, whether a developed canon or an internal psychological experience. At the end of the day, identifying the psychological drivers on both sides (story and audience) makes the story resonate deeply with the audience which is experienced as respect.

Change, NeuroLeadership, Leadership & Brain Research
Change management, Leadership, NeuroLeadership & Brain research including the work of David Rock
Curated by bill woodruff
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Leadership tips from ancient Rome

Leadership tips from ancient Rome | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it
History offers many inspirational role models for those looking to understand what makes a truly great leader, such as polar explorer Sir Ernest …
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The Question Game: A Playful Way To Teach Critical Thinking

The Question Game: A Playful Way To Teach Critical Thinking | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it
The Question Game: A Playful Way To Teach Critical Thinking
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Leaders- Create Impact by How You Show Up | Cha...

Leaders- Create Impact by How You Show Up | Cha... | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

Do you let your fear of not being enough affect how you show up?

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Are You a Transformational Leader?

The most popular theory of leadership today is transformational leadership. Take this test to see if you have transformational leadership qualities.

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Educational Leadership:Students Who Challenge Us:Eight Things Skilled Teachers Think, Say, and Do

Educational Leadership:Students Who Challenge Us:Eight Things Skilled Teachers Think, Say, and Do | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

Founded in 1943, ASCD (formerly the Association for Supervision and Curriculum Development) is an educational leadership organization dedicated to advancing best practices and policies for the success of each learner.

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McCain: Obama’s failed leadership led to rise of ISIS

McCain: Obama’s failed leadership led to rise of ISIS | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

" ‘Leading from behind’ ... has led to this chaos and renewed influence and growth of ISIS."

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The Rise of NeuroLeadership

The Rise of NeuroLeadership | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

Did you know that when people feel excluded, it provokes the same sort of reaction in the brain that registers physical pain? Or that your yearly employee review, could be ineffective at generating the change you need in your organization?

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5 Reasons Why Most Leadership Trainers Actually Hurt Leaders

5 Reasons Why Most Leadership Trainers Actually Hurt Leaders | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it
Thinking about hiring a leadership trainer? Read this first.
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Shackletons Way Leadership Lessons from the Great Antarctic Explorer

Shackletons Way Leadership Lessons from the Great Antarctic Explorer Donwload Here http://daily.boooks.xyz/?book=0142002364&Fionntan=a2du.html Sir ...
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Recycled Side Table

Recycled Side Table | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

This project was going to be rustic until I cleaned up one side of the pallet wood and just ended up going with it. http://bit.ly/15qr2Xb


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Tear Down The Walls So Trust Can Get In

Tear Down The Walls So Trust Can Get In | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it
If you want create a culture of trust, break down the walls and erect a foundation of values and principles that everyone from top to bottom knows & sees.
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How great leaders inspire action

How great leaders inspire action | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it
Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question "Why?
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Why the best hire might not have the perfect resume

Why the best hire might not have the perfect resume | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it
Given the choice between a job candidate with a perfect resume and one who has fought through difficulty, human resources executive Regina Hartley always gives the "Scrapper" a chance.
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Nine leadership books to watch for in 2016

Nine leadership books to watch for in 2016 | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

Titles that could help you meet those new year's resolutions to lead smarter, work faster and get ahead on the job

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Introspection is Out, Outrospection is In : Wha...

Introspection is Out, Outrospection is In : Wha... | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

Is it just reserved for the down and out?

How about empathizing with those in power?

Can empathy travel across great distances and through time?

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Pop Quiz: Assess Your Transformational Leadership

Pop Quiz: Assess Your Transformational Leadership | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

Are you exhibiting the leadership characteristics that lead to a high performance enterprise? This short assessment tool may point you in the right direction.

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How To Find Positive Return On Leadership Development

How To Find Positive Return On Leadership Development | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

Last year, Deloitte released some startling statistics about leadership development in their 2015 Human Capital Trends Report.

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Listen, learn ... then lead

Listen, learn ... then lead | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

Four-star general Stanley McChrystal shares what he learned about leadership over his decades in the military. How can you build a sense of shared purpose among people of many ages and skill sets?

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7 Secrets Of Successful Change Management

7 Secrets Of Successful Change Management | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

How would you grade your organization’s effectiveness at managing change? Chances are, there is room for improvement.

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Eliminating Performance Reviews: Those Who Do It Well vs. Those Who Don't - Huffington Post

Eliminating Performance Reviews: Those Who Do It Well vs. Those Who Don't - Huffington Post | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it
Managers find the process cumbersome and untimely, at a frequency that is unable to impact performance when needed. This is especially true of Millennials. However, eliminating performance reviews is a complex discussion.
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The Four Obsessions of an Extraordinary Executive A Leadership Fable

Donwload Here http://daily.boooks.xyz/?book=0787954039&Columba=x9nlq.html In this stunning follow-up to his best-selling book, The Five Temptations of a ...
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How To Dismantle A Wooden Pallet ?

How To Dismantle A Wooden Pallet ? | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it

Some of our readers asked us how to dismantle a pallet, you will find on this post some explanations and a DIY video at the end!Dismantling a wooden pallet requires patience, attention and a lot of elbow grease! The method will depend on your tools and the type of pallet. Method 1: the... http://bit.ly/16bRsg6


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Paul Ryan, Jeb Hensarling endorse Tom Price for Majority Leader - CNN International

Paul Ryan, Jeb Hensarling endorse Tom Price for Majority Leader - CNN International | Change, NeuroLeadership, Leadership & Brain Research | Scoop.it
Texas Rep. Jeb Hensarling will not run for House majority leader and is instead throwing his support behind Georgia Republican Tom Price.
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