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Rescooped by Karlo Jara from The MarTech Digest
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7 Limitations Of Big Data In Marketing Analytics

7 Limitations Of Big Data In Marketing Analytics | Data Science | Scoop.it
Big data -- the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data.

Via CYDigital/marteq.io
CYDigital/marteq.io's curator insight, February 12, 2015 7:52 PM

With the exception of the monoliths, B2B analytics is sufficient for a data-driven strategy without the need for Big Data.

Rescooped by Karlo Jara from Business: Economics, Marketing, Strategy
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How Big Data - and Critical Thinking - Lead to Business Value

How Big Data - and Critical Thinking - Lead to Business Value | Data Science | Scoop.it
There is irony behind a discussion of the business value and metrics related to big data analytics, since a lot of people in the business world still don’t understand much about big data, including those who think they have a handle on it.

Via Pantelis Chiotellis
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Rescooped by Karlo Jara from Analytics
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The Well-Rounded Data Scientist

The Well-Rounded Data Scientist | Data Science | Scoop.it
What do well-rounded data scientists look like, exactly, and where can they be found?

Via Sathya Pandalai
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Rescooped by Karlo Jara from Rhino Crash Daily
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Data Science And Statistics: Colleges Must Evolve

Data Science And Statistics: Colleges Must Evolve | Data Science | Scoop.it
College statistics curricula must expand faster into the data and computation areas.

Via J. Nolfo
J. Nolfo's curator insight, January 9, 2015 1:28 PM

Insight on how a #college needs to evolve regarding data and statistics.

Rescooped by Karlo Jara from HJ Big Data
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The Four Traps of Predictive Analytics | MIT Sloan Management Review

The Four Traps of Predictive Analytics | MIT Sloan Management Review | Data Science | Scoop.it
Companies seeking to use analytics for predictive decision making commonly make these four errors.

Via Pierre Levy, Heather James
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