Inbound Marketing Association News, Studies, Reports & Reviews
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Inbound Marketing Association News, Studies, Reports & Reviews
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Top 20 Inbound Marketing Articles of the Week: July 26, 2013

Top 20 Inbound Marketing Articles of the Week: July 26, 2013 | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Local Search posts were killing it this week! Straight forward and to the point the Local Search roundup is worth a deeper look. We have mentioned throughout our site and blog the important of the ...
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What is Inbound Marketing? | AZ Social Media Wiz

What is Inbound Marketing? | AZ Social Media Wiz | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
What is Inbound Marketing? The new paradigm shift in marketing is from outbound to inbound. Here the difference is explained. (What is Inbound Marketing?
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How Influencer Marketing on Social Can Accelerate Customer Adoption

How Influencer Marketing on Social Can Accelerate Customer Adoption | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Social media is a key way to reach your customers; through influencer marketing, you can increase customer adoption and create brand ambassadors.

Via Ron Sela
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Ron Sela's curator insight, July 30, 2013 3:00 PM

How Influencer Marketing on Social Can Accelerate Customer Adoption

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6 Revelations for Your Inbound Marketing Plan - Salesforce Marketing Cloud

6 Revelations for Your Inbound Marketing Plan - Salesforce Marketing Cloud | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
We live in a time in which marketing can be found virtually everywhere.
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The 5 Step Guide to Inbound Marketing for B2B

The 5 Step Guide to Inbound Marketing for B2B | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Discover how effective inbound marketing for B2B is and pick up some great tips on how to take advantage of the power of inbound.
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INBOUND 2013 Speaker Information

INBOUND 2013 Speaker Information | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Have you checked out the speaker list for #INBOUND13? Some awesome names on here: http://t.co/XqiVcYlft0
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The Inbound Wrap-Up » Week Ending July 12th

The Inbound Wrap-Up » Week Ending July 12th | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
The Inbound Wrap-Up is our weekly list of articles in the inbound marketing world that you should be reading.
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10 Easy Steps to Win Support for Inbound Marketing

10 Easy Steps to Win Support for Inbound Marketing | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
10 key steps to get senior management to commit to Inbound Marketing as a long-term strategy.
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INBOUND: Bold Talks - Discover powerful talks at INBOUND 2013

"Going into the unknown is how you expand what is known." - @Julien See him at #INBOUND13 http://t.co/jeIIWPNlTI
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Inbound Marketing: Do-it-Yourself? Or hire an expert?

Inbound Marketing:  Do-it-Yourself? Or hire an expert? | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
If you are like the best companies out there, you have decided that your business would benefit from a strong Inbound Marketing initiative (if you want your inbound marketing to really work you might want to hire an expert to do it for you.
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Blogging Leads to Sales | Business 2 Community

Blogging Leads to Sales | Business 2 Community | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

...Higher ranking in the search engines directly correlates to more traffic flowing to a website. If that traffic is targeted correctly, then more traffic typically means more leads and more customers. It’s human nature that if you solve a problem for somebody, they will remember you and reciprocate. This applies directly to blogging as the more visitors that get helped; the more they will value helping company’s brand.In a recent study, the 2012 State of Inbound Marketing by HubSpot, it was discovered that 92% of companies that responded acquired a customer through their blog if they posted multiple times per day. The numbers are still impressive for those that post daily at 78%, 2-3 times per week at 70%, and weekly at 66%. This data along with some other metrics in their report shows a direct correlation between blogging and customer acquisition. Blogging was recorded as the most effective lead generation category as being “Below Average Cost Per Lead."...


Via Jeff Domansky
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Jeff Domansky's curator insight, June 18, 2013 1:37 PM

Blogging leads to sales and is less expensive as a cost per lead? Who knew?

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Twenty Content Curation Tools for Your Inbound and Content Marketing Strategy (Part 1/2)

In 2014, we’ll generate five billion gigabyte GBs of data every ten minutes.  We passed the five billion gigabyte mark in 2003 and today we generate this amount of data every two days!
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How to build the case for an inbound (digital) marketing budget

How to build the case for an inbound (digital) marketing budget | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
One question still persists in the minds of many business owners and executives: How much does inbound marketing cost?

Via Bill Cosgrove
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3 Guerrilla Marketing Tactics To Spice Up Your Inbound Marketing - IMPACT Branding & Design

3 Guerrilla Marketing Tactics To Spice Up Your Inbound Marketing - IMPACT Branding & Design | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Check out 3 different guerrilla marketing tactics businesses can use to spice up their normal marketing strategy and that will help keep things fresh.
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Hubspot Review: Is it Worth the High Price?

Hubspot Review: Is it Worth the High Price? | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Most comprehensive Hubspot review, whether their inbound marketing platform works & if it's worthy to spend hundreds of dollars each month. (Hubspot Review: Should You Buy This Inbound Marketing Tool?
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Marketing & Social Media Infographics

Marketing & Social Media Infographics | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
The history of #marketing in #infographic by @HubSpot - #inbound (The history of #marketing in #infographic by @HubSpot - #inbound http://t.co/q1nCJDrG0O)...
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3 Things to Look For When Hiring an Inbound Agency | Thinkhandy

3 Things to Look For When Hiring an Inbound Agency | Thinkhandy | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
So, you are looking for an inbound marketing agency. With so many agencies out there vying for your business how do you find the one that is right for y...
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Facts and Statistics of Social Media, Blogging and Inbound Marketing

SEO-driven leads have the highest lead-to-close rate. http://t.co/EjXS8fIPtO http://t.co/a4WnYnbA8G
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Outsourcing Content Marketing for Professional Services Firms

Outsourcing Content Marketing for Professional Services Firms | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
This is another article by By Sean McVey from Hinge Marketing.
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Look at me! Look at me!

Look at me! Look at me! | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Here's a startling statistic. On average, 8 out of 10 people will read a headline, but only 2 out of 10 will read the content! What's the conclusion?

Via Penny Baldwin French
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Top 25 Inbound Marketing Articles of the Week: June 28, 2013 – UpCity

Top 25 Inbound Marketing Articles of the Week: June 28, 2013 – UpCity | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
SEOhaus featured in @upcityinc's latest blog http://t.co/NZzaVB7T6m
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#InboundTO Meetup Recap: Inbound Marketing and the Future of eCommerce

#InboundTO Meetup Recap: Inbound Marketing and the Future of eCommerce | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Last Thursday’s Inbound Marketing Toronto meetup featured a presentation Demac Media on why inbound marketing is the future of eCommerce and one from Canada Post on Canadian eShopper Insights.
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Inbound Marketing: 15 tactics to help you earn attention organically via @ContentGems

Inbound Marketing: 15 tactics to help you earn attention organically http://t.co/6aciqrdzNZ @MarketingSherpa
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Social Is Inbound: How To Win With Social Engagement

Social Is Inbound: How To Win With Social Engagement | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it
Social is inbound, and inbound is social. These two marketing strategies are now inextricably linked: good content and good conversation go together like peanut butter and jelly.
Social even takes inbound one step further.
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Raise Your Content Marketing Game | Business 2 Community

Raise Your Content Marketing Game | Business 2 Community | Inbound Marketing Association News, Studies, Reports & Reviews | Scoop.it

High-quality content marketing is required to succeed in today’s competitive business world. Whether you are a large corporation, a small or big business, or an educational or non-profit organization, your website visitors crave captivating, information-rich, high-impact and insightful content. We are in the midst of the information age, and your prospects do a significant amount of online research comparing you to your competition. How can you stand out and get ahead? You need to deliver highly relevant and valuable information in a way that strikes a chord with your target audience. Would you like to publish content that delivers results—seriously increasing the ROI of your content marketing? Of course, you would, and you know that content marketing can do amazing things for your company. However, the operative word is “can.” Not all content is created equal.Strategic content marketing starts with a top-notch blog—one with a great deal of content that really hits the mark. An excellent business blog can deliver dramatically increased reach, lead generation and new business development. According to HubSpot, companies that publish a blog attract 55% more website visitors and generate 97% more inbound links and 434% more indexed web pages than companies that do not. The more frequently you publish blog content, the more website traffic and leads you are liekely to produce. Companies that publish blog content at least 20 times per month attract over five times more website traffic than those that publish content less than four times a month. In addition, companies that post blog content 20 times per month generate four times more leads than companies that do not maintain blogs.While all this sounds great, there is a catch; these statistics are based on averages. Some companies attain phenomenal results with content marketing, and others do not despite their best efforts. Now, let us address how you can match or exceed these statistics—gaining an edge over your strongest industry competitors and winning the content marketing game....


Via Jeff Domansky
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judi knight's curator insight, June 15, 2013 1:03 PM

This is my mantra. I know it works if you find your secret sauce.

Jeff Domansky's curator insight, June 15, 2013 3:51 PM

Useful tips for content marketing and blogging. Also helpful stats to show possible ROI.