L’expérience client B2B
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L’expérience client B2B
Quels sont les leviers d'une expérience client B2B réussie? Comment appréhender les différents modèles d'intermédiation dans l'expérience client, tels que le B2B2C?
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Scooped by Elisabeth ALEXER
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Amazon s'attaque au textile à la demande

Amazon s'attaque au textile à la demande | L’expérience client B2B | Scoop.it

Le numéro un mondial du commerce en ligne a déposé un brevet pour produire des vêtements de manière entièrement automatisée via des imprimantes 3D, en éliminant les stocks et invendus.Le numéro un mondial du commerce en ligne a déposé un brevet pour produire des vêtements de manière entièrement automatisée via des imprimantes 3D, en éliminant les stocks et invendus.

Elisabeth ALEXERs insight:
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Best B2B Super Bowl ad videos of 2017 | B2B Marketing

Best B2B Super Bowl ad videos of 2017 | B2B Marketing | L’expérience client B2B | Scoop.it
Watched by over 111 million people across the globe, a 30-second Super Bowl TV spot is prime real estate for advertisers, and something they’re willing to pay premium dollar for: $5 million of them to be precise.And even though Sunday's game was unforgettable, we’re here to talk about the ads. And more specifically, the B2B brands that elected to empty their pockets (and entire marketing budgets) on 30 seconds of global fame.
Serge WOJTOWICZs insight:
Some interesting B2B video spots
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Why the Nokia 3310 relaunch makes the case for ‘appropriate’ B2B martech | B2B Marketing

Why the Nokia 3310 relaunch makes the case for ‘appropriate’ B2B martech | B2B Marketing | L’expérience client B2B | Scoop.it
The relaunch of supposedly obselete products shows us that more bells and whistles doesn't necessarily make for a better product
Serge WOJTOWICZs insight:
B2B marketing : keept it simple
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Marketing de contenu en B2B : état des lieux et perspectives

Marketing de contenu en B2B : état des lieux et perspectives | L’expérience client B2B | Scoop.it
Le marketing de contenu prend de l'ampleur en B2B et sa légitimité n'est plus discutée. Mais quelle sont les facteurs clé de succès ?
GPL's curator insight, June 14, 2017 2:13 AM

Si vous avez un blog ou un site, votre premier désir est que l’on vous lise. Le trafic et et le référencement sont immédiatement important. Plusieurs paramètres entrent en jeu pour optimiser le trafic et le référencement de votre site ou de votre blog et l’un d’eux est le contenu.
Mais le contenu ne se limite pas aux récits et aux messages. Il inclut la structure, les outils (CMS par exemple), le SEO, l’UX, entre autres. Vous entendrez parler de stratégie de contenu, de Brand content, de Content Marketing, de Web Content, de contenu webb, de contenu de qualité, de contenu pertinent, etc.

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Chatbots, futur eldorado du marketing

Chatbots, futur eldorado du marketing | L’expérience client B2B | Scoop.it
De plus en plus de marques sont attirées par les robots conversationnels, qui promettent une relation directe et personnalisée avec les consommateurs. L'intelligence artificielle alimente cet espoir de révolution des approches marketing
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7 Ways to Create a Customer Experience Strategy

7 Ways to Create a Customer Experience Strategy | L’expérience client B2B | Scoop.it
Customer experience is priority number one for many businesses. Use these 7 tips to create your own customer experience strategy.
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60 User Engagement Tools for Better Customer Experiences (and How to Choose the Right Ones)

60 User Engagement Tools for Better Customer Experiences (and How to Choose the Right Ones) | L’expérience client B2B | Scoop.it
We analyzed 60 user engagement tools for building a great customer experience and included strategies for choosing the best ones for your product.
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Rescooped by Serge WOJTOWICZ from B2B digital marketing
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What are 2017's B2B social media marketing challenges?

What are 2017's B2B social media marketing challenges? | L’expérience client B2B | Scoop.it
How B2B social media marketing will evolve in this year, and what challenges might arise. Answers about what 2017 holds for B2B social media marketing.

Via THIERRY LEONARD
Serge WOJTOWICZs insight:
B2B social media marketing evolution & trends
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Turning Customer Information Into Actionable Insight: B2B's Date With Big Data? - Forrester | #TheMarketingTechAlert

Turning Customer Information Into Actionable Insight: B2B's Date With Big Data? - Forrester | #TheMarketingTechAlert | L’expérience client B2B | Scoop.it

Intermediate/ Digest...


Here at the Adobe Summit in Salt Lake City, one announcement that’s creating buzz among the 6000+ attendees is a new customer profiling feature.  Called Master Marketing Profile, Adobe says this new capability gives marketers a view of customer data that spans a broad range of third-party systems, real-time analytics, and behavioral sources.


A wealth of insights is available to B2B marketers if they are willing to dig in. Internet exploration, search, smart device usage, content browsing, and business community social activity reveals the twists and turns customers take throughout their lifetime. 

 

But only to marketing team willing to go beyond basic customer profiling to tap into the abundance of behavioral data and firmographic insights found in conventional as well as unconventional B2B data sources. By analyzing the footprints that their best customers leave behind, B2B CMOs can more accurately map their journeys and use technology – like that found in Adobe’s MMP – and analytics to predict where the next best business opportunities will show up.

 

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► Receive a FREE daily summary of The Marketing Technology Alert directly to your inbox. To subscribe, please go to http://ineomarketing.com/About_The_MAR_Sub.html  (your privacy is protected).


Via CYDigital/marteq.io
CYDigital/marteq.io's curator insight, March 27, 2014 4:15 PM

Is it really that big of Big Data? Relative to B2C, it's a pittance. The point: collect all readily available data...everything you possibly can. Then get your data jockeys to start playing with the data.

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8 Essential Resources for Competitive Analysis in B2B Online Marketing | CustomerThink

8 Essential Resources for Competitive Analysis in B2B Online Marketing | CustomerThink | L’expérience client B2B | Scoop.it

Via CYDigital/marteq.io
CYDigital/marteq.io's curator insight, February 3, 2017 8:06 AM

FWIW: we use Crayon.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here.

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs. #MarTech #DigitalMarketing

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Customer Experience, Community Building Grab Center Stage Among B2B CMOs - DemandGen Report

Customer Experience, Community Building Grab Center Stage Among B2B CMOs - DemandGen Report | L’expérience client B2B | Scoop.it
The role of marketing is changing, moving beyond acquisition and deeper into the funnel to support sales, according to C-level marketers and experts at the B2B Marketing Exchange (B2BMX) in Arizona in February. As part of that, B2B marketing executives are shifting more focus on the overall customer experience (CX) and customer life cycle.


Via CYDigital/marteq.io
CYDigital/marteq.io's curator insight, March 2, 2017 8:59 AM

Nooooo....

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Is Your B2B Marketing Persona Narrative Detailed Enough?

Is Your B2B Marketing Persona Narrative Detailed Enough? | L’expérience client B2B | Scoop.it
If you read any blog or eBook on the value of marketing personas you will soon discover that if you are not paying much attention to them, you
Serge WOJTOWICZs insight:
The B2B marketing persona narrative is the first step to improve the customer experience
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14 Visualizations Mapping The B2B Buyer Journey | CustomerThink

14 Visualizations Mapping The B2B Buyer Journey | CustomerThink | L’expérience client B2B | Scoop.it
Serge WOJTOWICZs insight:
Several visual maps to aid the B2B Marketers re-visiting the buyer’s journey
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Pourquoi votre management ignore l’experience Clients et 7 façons d’y remédier !

Pourquoi votre management ignore l’experience Clients et 7 façons d’y remédier ! | L’expérience client B2B | Scoop.it
“Dans toute mon expérience, je rencontre une chose qui empêche systématiquement les entreprises d'adopter une approche plus centrée sur le client.”
Via Cédric GIBIAT
Serge WOJTOWICZs insight:
7 façons de rappeler l’importance du client au management
Sebastien's curator insight, April 2, 2017 12:50 AM
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Florent VARIN's curator insight, April 2, 2017 10:28 AM
Pourquoi votre management ignore l’experience Clients et 7 façons d’y remédier !
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Actualité - Trio : Case Study “poisson d’avril”

opération B2B disruptive
Serge WOJTOWICZs insight:
Une opération de communication B2B disruptive pour le 1er avril
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Les (mauvais) process tuent la productivité et l'expérience employé

Les (mauvais) process tuent la productivité et l'expérience employé | L’expérience client B2B | Scoop.it
La lourdeur inappropriée des processus administratif fait perdre une journée par semaine aux collaborateurs et nuit in fine à l'expérience client.
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Relation clients : Les 7 questions à poser à mon futur franchiseur !

Relation clients : Les 7 questions à poser à mon futur franchiseur ! | L’expérience client B2B | Scoop.it
Toutes les franchises parlent de chasse aux clients, pas d’élevage ! Les futurs franchisés ne sont pas ignorants des problèmes de fidélisation clients
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What Machine Learning Means for the Customer Experience - insideBIGDATA

What Machine Learning Means for the Customer Experience - insideBIGDATA | L’expérience client B2B | Scoop.it
In this special guest feature, Elliott Yama, Chief Data Analyst at Apttus discusses the ways that machine learning is impacting the B2B customer experience - where the evolution mirrors the initial advancement of B2C E-Commerce.
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5 Techniques to Measure & Improve Customer Experience

5 Techniques to Measure & Improve Customer Experience | L’expérience client B2B | Scoop.it
Our top 5 techniques to measure and improve customer experience and keep your visitors coming back for more.


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16 Best Customer Experience (CX) Enterprise Software Platforms - Usability Geek

16 Best Customer Experience (CX) Enterprise Software Platforms - Usability Geek | L’expérience client B2B | Scoop.it
B2B
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Rescooped by Serge WOJTOWICZ from B2B Marketing-The Practical Side
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Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI

Content Marketing and Customer Acquisition: How to Calculate Your CAC, CLV, and ROI | L’expérience client B2B | Scoop.it
Is you content marketing worth it? To find out, calculate your costumer acquisition cost (CAC) and customer lifetime value (CLV) to help you determine your content ROI. Use these simple formulas.

Via Lydia's Marketing & Communication Consulting
Serge WOJTOWICZs insight:
Calculate your costumer acquisition cost (CAC) and customer lifetime value (CLV)
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Formulate a memorable customer journey that will leave your B2B e-Commerce customers wanting more - Smart Insights Digital Marketing Advice

Formulate a memorable customer journey that will leave your B2B e-Commerce customers wanting more - Smart Insights Digital Marketing Advice | L’expérience client B2B | Scoop.it
Optimise your customer journey to turn leads into sales If your online B2B marketing is well tuned, a potential B2B customer that has conducted a Google se. Marketing topic(s):B2B strategy. Advice by Expert commentator.

Via Jay
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CaliberMind Offers B2B Orchestration with a Twist - Customer Experience Matrix

CaliberMind Offers B2B Orchestration with a Twist - Customer Experience Matrix | L’expérience client B2B | Scoop.it
Unify B2B data. CaliberMind ingests data from Salesforce Sales cloud and Marketo, Oracle Eloqua, Salesforce Pardot, and HubSpot marketing automation systems. 

Report on journeys. CaliberMind system builds an account-level journey visualization that shows different types of events (outbound contacts, inbound contacts, account created, opportunity created, deal won, etc.) on parallel time lines. 

Create personas. 

Match content to individuals. 

Push results to other systems. 

Expose detailed data. 

Via CYDigital/marteq.io
CYDigital/marteq.io's curator insight, March 6, 2017 8:35 AM

Large DB? At $2K, this is unreal.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

David Laradi's curator insight, March 28, 2017 5:11 PM

Large DB? At $2K, this is unreal.

 

Visualize your Marketing Stack. marketingIO will analyze your marketing technology and deliver a visual of your MarTech Stack. Free. Go here: http://go.marketingio.com/stack_analysis 

 

marketingIO: MarTech for B2B Marketers. Strategy, Software, Services, Support, Staffing.  Go here to submit RFQs: http://www.marketingio.com #MarTech #DigitalMarketing

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Behold the Ongoing B2B Mobile Marketing Disconnect

Behold the Ongoing B2B Mobile Marketing Disconnect | L’expérience client B2B | Scoop.it
Steve Olenski
Serge WOJTOWICZs insight:
Mobile marketing and responsive sites should not be forgotten in customer experience optimization initiatives
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The Marketing Ménage à Trois: A Beneficial B2B2C Triad

The Marketing Ménage à Trois: A Beneficial B2B2C Triad | L’expérience client B2B | Scoop.it

What can marketers learn from combining B2B and B2C marketing teams and tactics for B2B2C marketing ?

GerardBs insight:
Another interesting point of view on how  to structure relationships in this triad and how to keep everyone involved !
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