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Scooped by
Martin (Marty) Smith
October 15, 2015 11:56 AM
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Brilliant Quiet Twitter Lists Prospecting Idea from @KDHungerford
Brilliant Twitter Lists Idea
I'm blessed with brilliant friends. Earlier I shared my friend and Startup Factory founder Chris Heivly's new book. Build the Fort is a startups must read.
A few days ago another friend, @Kelly Hungerford, including my @Scenttrail twitter handle in a list. Twitter lists may be the coolest tool no on uses I know, but Kelly's use of the list to include me in something NEW was beyond brilliant.
Granted Kelly is a "trusted source" for me. Whatever she says I should look at, review, write about and share there is a close to 100% chance I will. Kelly's use of an ignored tool should work "cold" too. By placing someone on a list you tweak their curiosity in a way almost guaranteed to get a click and a review.
Compare the subtle grace of including people you want on your "beta" list to spamming emails sure to be ignored. Kelly's approach is graceful and such a tease I bet the approach generates a higher level of conversion and advocacy than spammy pitches.
When you add someone's Twitter to a list they receive a notification with a link to your list. Here is a list I just created following Kelly's lead: https://twitter.com/ScentTrail/lists/curagami-beta-partners
When people subscribe to the list in response to your added them following up with an email or call doesn't feel spammy. The person is part of your tribe. Even better is PEOPLE YOU DON'T KNOW but who may like to be part of your beta (or whatever) will signal their desire to join by subscribing to the list.
WOW, now you get to have a WARM call or email conversation with someone who may invest, contribute content or become an advocate for your idea, startup or campaign. TOO GOOD.
The future of social media is about just such brilliant applications. Many don't have lists. I've always been a big believer in lists, but seeing how brilliantly Kelly used Twitter Lists create a new dimension of awe and respect (for lists and Kelly :). Marty
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Scooped by
Martin (Marty) Smith
October 12, 2015 12:17 PM
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5 Super Secret Marketing Trends
We see 5 big marketing trends for 2016. Yet few seem to be discussing these five trends as a group. More so individually, but these 5 trends work hand in glove. Maximum return comes from combining synergies from all five 2016 Super Secret Marketing Trends including:
* Become A Nowist * Give Keys To Your Digital Kingdoms To the Kids (community) * Conduct a Symphony of Feeds * Appify and Gamify * Disrupt and Find Blue Oceans
Each of those fingers makes a powerful raised fist of change for 2016. Even if you only believe in or adopt 2 out of the 5 you will be better off next year than this.
5 Super Secret Marketing Trends for 2016
http://www.curagami.com/5-super-secret-marketing-trends/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
October 5, 2015 5:15 AM
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Adding Scoop.it Magazines
Adding Scoopit Magazines to a blog or website is a Curagami post that shares the easy how and why of adding @Scoop.it "magazines" (feeds) and content curation, to your blog or website. Content curation via Scoopit adds inexpensive reach and customer engagement generating loyalty and return on investment.
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Scooped by
Martin (Marty) Smith
September 30, 2015 8:56 AM
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Headphones For Video Gamers
Friends at http://www.Moon-Audio.com created a great example of great ecommerce content marketing. Their Headphones For Video Games Buying Guide (http://www.moon-audio.com/headphones-for-video-games.html ) shares content from their founder Drew Baird (video) and 3 of their "Ambassadors".
Moon Audio Ambassadors are audiophiles recruited to help. They provide feedback on ideas, test gear and write great content. The ASK is so important these days. No one climb to the top of the content marketing mountain alone.
We all need trusted Sherpas such as Moon Audio's Ambassadors and content geared to our customers just like Moon's Headphones for Video Games Buying Guide magazine. Also a great example of how to magazine content marketing.
Headphones For Video Games Buying Guide
http://www.moon-audio.com/headphones-for-video-games.html
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Scooped by
Martin (Marty) Smith
September 23, 2015 7:13 AM
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Scooped by
Martin (Marty) Smith
September 9, 2015 11:42 AM
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Future of Content Marketing For Online Merchants
Online merchants are learning hard lessons about content marketing. Mainly that it takes a lot of time, effort and money. What if you could increase your customers engagement, support and loyalty without spending an arm and a leg? Interested?
This Curagami post shares tips on how to think like a magazine editor - at least an online magazine content editor. It shares five tips including:
- Find 3 – 5 content groups that interest your visitors.
- Decide your schedule (we recommend monthly updates at first because that is a big commitment that must be kept to gain trust).
- Curate content from trusted sources such as brands, manufacturers and even competitors.
- Automate at least one of your content groups with feeds.
- Find and nurture free visual media sources such as Haiku Deck.
Read more about evergreen content and why thinking like a magazine editor can help your online store create TRIBE and MONEY on Curagami:
http://www.curagami.com/ecommerce/magazine-ing-content-5-tips/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
August 31, 2015 8:52 AM
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How To Make $30M Online
When people ask me how teams I've managed made more than $30M online I say it's simple - find your 80:20 Rule, double down on winners, leave laggards and hire great people.
None of those things are nearly as "simple" as they sound, but you must know what NOT to do. Any website has an enduring and constant fractal called the 80:20 Rule. This post includes a video about the importance of your 80:20 Rule, how to use what you find and a link to an earlier post on how to find your 80:20 Rule.
http://www.curagami.com/wp-content/uploads/2015/08/fractals-cover-image.png
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Scooped by
Martin (Marty) Smith
August 24, 2015 7:54 AM
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This has to be the most comprehensive, well thought out post we've ever seen on creating a news page. They focus on "news homepage", but the lessons apply well to a page every website needs - News.
News is becoming increasingly important. We are drowning in information, but your ability to filter, curate and share what is really important builds following, increases traffic and shares. News pages need to be constructed in particular ways to as the post points out.
Build in some Feedly, Twitter widgets or Buzz Sumo (or other ways to make the page ping automatically. Don't go 100% feeds since that opts out of the principal benefit - showing your ability to filter, curate and influence by what you choose.
Best curator at exposing his filter preferences and building substantial following I know is Brian Yanish at Marketing Hits (@Marketinghits).
Create a great news page, have some of it fire with a robot and curate the rest and your following, traffic and return will grow.
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Scooped by
Martin (Marty) Smith
July 20, 2015 7:17 PM
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Amazon Prime is brilliant online tribal or "club" marketing with great "stealable" lessons for small to medium sized online retailers (SMBs) such as:
* Importance of "movement" marketing. * Create CLUBS. * Empower advocates. * Ask for help. * Be social, mobile and unique.
Lots of book recommendations and a riff on Rafi Mohammed's "Logic Behind Amazon Prime" shares online marketing tips for SMBs.l
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Scooped by
Martin (Marty) Smith
June 28, 2015 5:08 PM
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Trending AND Best Sellers
Good idea to have TRENDING and BEST SELLERS categories. B2B SaaS companies may not have "best seller". "May not" because we believe every online marketing team should have an ecommerce store, but few B2B marketers take us up on that belief.
Trending is what is happening NOW. Best Sellers are what has happened over a longer period (say a month, quarter or year). Trending is a great word since it implies the influence of the "mob".
The best "trending" is where the guts of the trending engine is shared and easy to see. Digg's voting engine or Facebook's thumbs up / down make it easy to SEE the tribe and their votes.
We added Trending as a category today, but are manually calculating what should be in the category form Google Analytics. Better to automate it all and then share what you automated. If you count sales, shares and subscriptions (immediately after) TELL YOUR CUSTOMERS and they will give you the kind of feedback your system needs.
If you aren't that sophisticated yet do something like what we are doing. Share your GA results so customers know how you are calculating "trending" (reminds us we need to add that). Not as good as trending based on easy to SEE feedback loops, but trust creating nonetheless.
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Scooped by
Martin (Marty) Smith
June 21, 2015 12:47 PM
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Content Shock Author Comment
Mark Schaefer was generous enough to leave a comment on our Curagami post about Content Shock. We repaid that favor by purchasing Mark's Content Code book. As we noted in the post we will report back on Mark's book. If you've already read Content Code, please share your review.
Thanks to Mark for a great share.
http://www.curagami.com/magical-thinking/news/community-shock-is-coming/ ;
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Scooped by
Martin (Marty) Smith
June 17, 2015 3:46 PM
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Market Makers Matter
Janet McKean & Drew Baird Are Market Makers. Market makers see what is next a fraction before the rest of us. Janet's gift of vision is in the specialty gift space. Drew Baird is the founder of Moon-Audio.com and the creator of Dragon Audio Cables.
Market makers matter now more than ever. Our advice? Become a market maker and learn from Janet and Drew.l
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Scooped by
Martin (Marty) Smith
June 12, 2015 5:06 PM
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Einstein’s Web Marketing Lessons
We enjoyed the nerdy HBO Einstein and Eddington movie about how the Cambridge mathematician (Eddington) confirms Einstein's General Theory of Relativity by crushing the known and more predictable Newtonian universe.
The web has two camps too. There are Newtonians who believe in an absolute truth we were never able to find during our 7 years as a DIrector of Ecommerce or our 15+ years of online marketing experience. This post shares Einstein's marketing lessons.
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Scooped by
Martin (Marty) Smith
October 14, 2015 7:32 AM
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American Healthcare Is Broken
This post shares a patient's perspective on why we can't get there (feel better) from here (our current healthcare system). Patients don't and can't feel heard because our treating hospitals and doctors don't have tools needed to do so.
The government's fix is more than partly to blame. Luckily one of my friends is working on a better system. Learn more about how we fix American healthcare and share your story, experience or ideas.
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Scooped by
Martin (Marty) Smith
October 10, 2015 10:46 AM
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Context & Conversations
What we say and do must match up these days. The web is a huge lie detecting amplifier. More than being honest about ourselves and our products, services and company intentions we must be honest with the tribe we form.
Valuing others is at the core of the marketing revolution upon us. Mad Men days are over. The future of marketing is about having positive, self fulfilling context and conversations.
Our Curagami Saturday Read
http://www.curagami.com/context-conversations-future-of-marketing/?v=7516fd43adaa
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Scooped by
Martin (Marty) Smith
October 3, 2015 11:28 PM
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Homeland & SEO
Watching Homeland episodes to catch up before the great TV show's season opener we realized our favorite spy story has a lot in common with Search Engine Optimization (SEO) including:
* Paranoid.
* Surprise * Sisyphus * Ignorance * Tribes
Working on a http://www.Curagami.com post, in the meantime find the slidedeck here:
https://shar.es/17ByZi
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Scooped by
Martin (Marty) Smith
September 25, 2015 10:07 AM
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Quiz Power shares the engagement and excitement personality profile quizzes can bring to digital marketing. What Famous Painting Are You?
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Scooped by
Martin (Marty) Smith
September 20, 2015 9:37 PM
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Silo Effect Interview
Great Fareed Zakara GPS interview with author and social anthropologist Gillian Tett today. Tett's book, The Silo Effect, sounds like a must read for web marketers.
I ordered my copy today in anticipation of my drive to Columbus in a few weeks. Tett sounds like a web marketer when she explains the importances of THINKING and the value of random collisions.
Efficiency, the mantra of so many businesses today, can speed up the silo effect Tett explains. Successful web marketing takes a village. Silos are your enemy.
As we note in out riff on the interview on Curagami (http://www.curagami.com/silo-effect-fareed-zakaria-interview/?v=7516fd43adaa ) web marketing is highly tribal and easy to judge the wrong thing as important. As an Ecommerce Director I used to tell my team, "We are going to fly the plane right into the side of a mountain and feel good about the entire way in".
That "Marty saying" was a nod to the web's complexity. Best to judge less and randomly collide more. Great interview and we will report back on the book. If you've already read Tett's book The Silo Effect let us know what you think.
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Scooped by
Martin (Marty) Smith
September 4, 2015 10:58 AM
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Why You Must Curate Content
We shocked a SEO Meetup suggesting 90% curation to 10% content creation. This deck explains why you MUST curate content. Content curation is a CSF (Critical Success Factor) for online marketing.
Among the 7 Reasons we share content are these three:
* Proof of "Digital Listening" * Reach
* Costs
Discover 4 more reasons you must curate content at Haiku Deck: https://shar.es/1vwHY8
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Scooped by
Martin (Marty) Smith
August 26, 2015 5:31 PM
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Brilliant DIY Marketing
Hack Your Headphones is Moon-Audio.com's way of helping customers find sounds they love with their dragon audio cables making even great headphones sound better. http://www.Moon-Audio.com gives customers 3 ways to "hack" their headphones:
* Buy Branded Hacks (off the shelf, ready to go with Moon's Dragon cables making even the best cans sound better). * DIY A Hack (buy the cable and do the switch yourself if the headphone or earphone maker makes switching easy). * Mail In Hacks - Drew and his team of cable builders can hack any headphone out there so they encourage people who love their cans but want better sound to mail 'em in).
The flexibility and customization speaks to one of the most emotional resonate products we buy - our music. Headphones are a concentration necessity these cubicle farm and airport days. Moon Audio's Hack Your Headphones creates brilliant DIY marketing you should steal.
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Rescooped by
Martin (Marty) Smith
from MarketingHits
August 20, 2015 11:50 AM
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In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000 shares so far.
Yet when our PR manager recently asked me how guest posting improved my blog KPIs, I thought about it, then admitted, “Well, it doesn’t.”
Despite reaching a huge audience, my guest posts had nearly no impact on improving a single one of my KPIs, which include increasing organic traffic to the blog, improving engagement metrics, and increasing our number of subscribers.
Sure, we became a blip on the radar of some influential people, we got 15 seconds of Internet buzz, and a whole lot of traffic – albeit, highly unqualified traffic.
Via Brian Yanish - MarketingHits.com
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Scooped by
Martin (Marty) Smith
July 10, 2015 9:14 AM
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Want more shares? Try a few of these tested tips and tricks to make content easy to share and get the maximum number of shares for every piece of content.
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Scooped by
Martin (Marty) Smith
June 24, 2015 2:00 AM
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How Their Rank Teaches You SEO Lessons
SEO: Their Rank Talks To You, but are you listening, emulating category leaders and finding ways to disrupt your space to win hearts, minds and loyalty online is the "new SEO".
So if your question is, "You talking to ME?" and you are asking Google the answer is YES.
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Scooped by
Martin (Marty) Smith
June 19, 2015 10:05 AM
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Building Online Community
The Uber Goal of all online commerce and B2B sites is creating online community. Few KNOW that is the UBER GOAL, but it is, trust us. Because when everything is social community rules.
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Scooped by
Martin (Marty) Smith
June 14, 2015 12:29 PM
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Why You Must Curate Content
Scoop.it is a great tool we've used for years. We finally had a chance to use the easy to use and understand feed embed tool. The ability to easily add feeds into your blogs and websites means content curation is easy to create and add into your content marketing mix.
The linked post explains why content curation is a MUST. Content curation is less expensive, has more reach and develops more community than content creation alone. We seen the damage pushing more content with less support can create in engagement and SEO.
Don't do that (push content at the expense of curation) is our best online marketing advice.
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![Fractals, Ecommerce & The Web - Finding and Using Your 80:20 Rule [video] | Curation Revolution | Scoop.it](http://www.curagami.com/wp-content/uploads/2015/08/fractals-cover-image.png)
![The Silo Effect - Fareed Zakaria's GPS Interview of author Gillian Tett [video] | Curation Revolution | Scoop.it](https://img.scoop.it/-kQxocUbxCWz0dArmw_6fjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
